Focus Easy vs Rowtr
Price, ratings, monetisation and update history for both apps, side by side ā with what reviewers say about each.
Focus Easy
Read full descriptionHide full description
Focus Easy is a quiet launcher for iPhone. Pick the few apps you need, give them a page of their own, and open each with one tap. No badges, no icons calling for you, no account. Your apps in plain type The launcher shows your apps as big, plain names. Tap one and it opens. That's the whole idea. Contexts for your day Make a set of apps for each part of your day, such as Everyday, Work and Evening, and switch between them in a tap. Focus Easy can suggest the one that fits the time of day. A widget for a quieter Home Screen Put the Focus Easy widget on a Home Screen page of its own, in small, medium or large. Each widget follows your current context or shows one you pick. One app on the Lock Screen Add the One app widget beside the clock and reach the app you use most without hunting for it. Pick the app, or let it follow the first app of your current context. Works with Focus and Siri Pair the widget's page with an iOS Focus, and it's the only page you see while that Focus is on. Add the Focus Easy filter to a Focus, and Focus Easy switches to the right context, then back again after. Or say "Switch to Work in Focus Easy", and use the same action in Shortcuts automations. Any app Add the apps on your iPhone in a tap. Apps with no link, such as Phone or Camera, open through a shortcut you make once in the Shortcuts app, and Focus Easy shows you how. See what you reach for Usage counts the apps you open through Focus Easy over the last week. It doesn't read Screen Time, and the counts stay on your iPhone. Plain to look at Black type on a pale page, or pale type in Graphite or Black after dark. A single colored dot marks the context you're in, and the icon on your Home Screen takes the same color. A plain wallpaper in the widget's shade lets the list sit straight on the page. Private No account, no ads, no analytics and no network. Your apps, contexts and counts stay on your iPhone.
Rowtr
Read full descriptionHide full description
Rowtr is a native iPhone and iPad client for OpenRouter. Bring your own OpenRouter API key and use hundreds of AI models from one app, paying only for what you use, directly to OpenRouter. BROWSE EVERY MODEL ⢠The full OpenRouter catalog: text, image, video, audio, speech, transcription, embedding and rerank models ⢠Search, filter by provider, capability, free models and favorites, and sort by price, context length or release date ⢠See prices before you send, per million tokens, per image or per second of video ⢠Favorite the models you use most; the catalog works offline too CHAT WITH ANY MODEL ⢠Streaming replies with Markdown and code blocks ⢠Attach images, videos and PDFs to models that support them ⢠Optional web search with sources ⢠Device tools: the model can check today's date and do exact calculations ⢠Ask for replies as JSON ⢠Adjust temperature, system prompt and other parameters ⢠Chats are saved on your device so you can pick up where you left off GENERATE VIDEOS ⢠Turn a prompt into a video with the latest video models ⢠Pick the aspect ratio by shape, plus duration, resolution and sound ⢠Set exact start and end frames, or guide the subject and style with reference images, video or audio on models that support them ⢠See the estimated cost and confirm before anything is sent ⢠Watch, share and save finished videos to Photos CREATE IMAGES, SOUND AND MORE ⢠Generate images in any supported aspect ratio, resolution and quality, and edit them with your next prompt ⢠Spoken answers and music from audio models ⢠Dictate notes with speech-to-text models ⢠Turn text into speech and keep your sounds in one place ⢠Compare and rank texts by meaning with embedding and rerank models KNOW WHAT YOU SPEND ⢠Cost of every reply, image, video and sound, and a running total per chat ⢠A spending dashboard and your key's usage and limits PRIVATE BY DESIGN ⢠Your API key stays in the iOS Keychain on your device ⢠No accounts, no analytics, no ads, no tracking ⢠Content goes from your device straight to OpenRouter, only after you allow it PRICING Browsing models and prices is always free. Chat, image, video and music generation, dictation, read aloud and the spending dashboard are free for 7 days, then unlock forever with Rowtr Lifetime, a one-time purchase. No subscription. Model usage is billed separately by OpenRouter to your own account. Rowtr is an independent app and is not affiliated with OpenRouter. An OpenRouter account and API key are required to use AI models.
Screenshots
Verdict
The clearest difference is in-app purchases: Focus Easy at none against Rowtr's 2. On price, update cadence, ads and device support there is nothing between them.
Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS
Both are free to download. Rowtr sells 2 one-off in-app purchases. Focus Easy asks for nothing beyond the download.
Focus Easy ships an update every 10 days, Rowtr fortnightly. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | Focus Easy | Rowtr |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 10 days ā better | Fortnightly |
| Ads | No | No |
| In-app purchases | No ā better | Yes |
| Devices | iPhone | iPhone, iPad ā better |
| Requires iOS | 17.0 | 17.0 |
| Further details ā not scored | ||
| Size | 3 MB | 10 MB |
| Age rating | 4+ | 17+ |
| Developer | Matthew Strickland | AHMET FAHRI YENER |
In-app purchases
Focus Easy
No in-app purchases
Rowtr
- 7-day TrialFree
- Rowtr Lifetime$2.99









