Winnie vs Keep

Track savings. Not expenses. Budgeting and expense tracking doesn't work the way we think it does: - A Duke University study of 9,035 people found a 0% difference in financial outcomes between budgeters and non-budgeters - 84% of budgeters exceed their budget regularly, causing demotivation and a sense of failure - 73% of budgeting app users give up after 1 week; 97% stop within 1 month Why? Nobel Prize-winning research by Daniel Kahneman shows we feel losses 2.25x more strongly than gains. When you log an expense, you relive the pain of spending that money all over again — you feel the loss twice as hard, twice as often. Winnie flips the script. Instead of tracking what you spend, we help you track what you save. People who write down and track their savings goals save 72% more than people who don't. When you put a name and target to what you're saving for, saving becomes meaningful. How Winnie works: - Set visual savings goals with target amounts and dates - Log contributions and watch your progress fill up - See projected timelines based on your savings pace - Celebrate milestones along the way - Plan across multiple goals and see the tradeoffs - Get realistic financial projections to stay on track - No bank linking required. Your data stays private. Save together! Invite your partner to share goals, track progress together, and celebrate the same milestones. Saving is better as a team. In finance, simple is best. No bank accounts to connect. No transactions to categorize. No spreadsheets to maintain. Just your goals, your progress, and a clear path forward. Some features shown in screenshots require Winnie+. Winnie is a savings tracker, not a financial advisor. Projections are estimates based on historical averages and user inputs. They do not constitute financial advice. Terms of Service: https://www.winnie-app.com/terms Privacy Policy: https://www.winnie-app.com/privacy EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Traditional budgeting apps are depressing. They punish you for spending and make managing your money feel like a chore. Keep is the "un-spending" tracker. We believe you should get a dopamine hit for the money you don't spend. Every day, we are tempted by $5 coffees, $20 online gadgets, and $15 takeout meals. Keep helps you build wealth by gamifying your financial discipline. Set a major financial goal, and watch it turn into a massive visual grid. Every time you resist an impulse buy, open Keep and log the thing you didn't buy. Watch the grid instantly fill in with satisfying haptic feedback, visually rewarding your progress. HOW IT WORKS: • The Visual Grid: Turn abstract savings into a highly satisfying, dot-by-dot visual representation. • Skipped Spends: Use our lightning-fast, intuitive currency input to log the money you skipped spending in seconds. • 100% Private: Zero complex bank API integrations. Keep requires no connection to your actual bank accounts. All data is stored locally on your device for ultimate privacy and frictionless tracking. Keep Pro (One-Time Lifetime Upgrade): Unlock the ultimate savings toolkit with a single, one-time purchase of $9.99. No monthly subscriptions. • Multiple Goals: Track and visualize multiple financial targets simultaneously. • Deep Personalization: Customize your grid with premium accent colours and unlock alternate app icons. • Biometric Security: Lock your financial data behind FaceID or TouchID. • Custom Reminders: Set personalized notifications to keep your savings habits on track. • Data Export: Export your entire goal history to CSV for external spreadsheets.