Comparison

Shift vs One Percent

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Shift

Features
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You don't need another habit tracker that makes you feel guilty when you miss a day. You need something different. You need Shift. Shift isn't about streaks, willpower, or grinding through a to-do list. It's about one simple question: Who are you becoming? Every habit you complete isn't just a checkbox โ€” it's a vote for the person you want to be. Over time, those small shifts add up to real, lasting transformation. IDENTITY-FIRST HABITS Most habit apps ask "what do you want to do?" Shift asks "who do you want to become?" Define your identity โ€” like "I'm someone who takes care of their body" or "I'm a disciplined creator" โ€” and let the app guide you toward daily actions that reinforce who you really are. Every time you check in, you're not just completing a task. You're casting a vote for your future self. TRANSFORMATION PLANS Don't know where to start? Choose from curated transformation plans designed by behavioral science. Each plan breaks big goals into tiny, manageable daily actions so you never feeย  overwhelmed. Pick a plan. Follow the steps. Watch yourself shift. BUILT FOR YOUR BRAIN Shift uses science-backed techniques to help you actually stick with your habits: ยท Tiny habit scaling โ€” start with 2 minutes, build from there ยท Implementation intentions โ€” set when, where, and how you'll act ยท Fresh start prompts โ€” the app knows when a Monday or a new month is the perfect reset ยท Temptation bundling โ€” pair hard habits with things you enjoy ยท Grace days โ€” miss a day without losing everything No guilt. No shame. Just smart design that works with your brain, not against it. FOCUS TIMER & SESSIONS Lock in with a built-in focus timer. Choose Pomodoro or deep work modes, add ambient sounds, and track your focused hours over time. It's everything you need to get things done โ€” without switching between five different apps. DAILY JOURNALING Reflect on your day with guided morning and evening journal prompts. Write freely, track your energy levels, and watch patterns emerge over time. The best version of you starts with self-awareness. WHY SHIFT? โ†’ Identity-based habit tracking, not just checklists โ†’ Pre-built transformation plans so you never start from zero โ†’ Focus timer, journal, and breathwork in one app โ†’ Grace days instead of broken streaks โ†’ Science-backed behavior change techniques โ†’ Clean, minimal design that stays out of your way Your habits shape your identity. Your identity shapes your life. Make the Shift. Privacy policy: https://www.digitalhero.tech/application-privacy-policy Terms of use: https://www.digitalhero.tech/terms-of-usage

About

One Percent

Features
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The simplest habit tracker you'll ever use. One Percent is built on one powerful idea: if you improve just 1% every day, you'll be twice as good in 70 days. Not through willpower. Through math. License agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Shift4 screens
One Percent4 screens

Verdict

The call

The clearest difference is update cadence: Shift at weekly against One Percent's every 4 months. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. Shift sells 2 in-app purchases, starting at $2.99 per 7 days and One Percent sells 2 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Shift ships an update weekly, One Percent every 4 months. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.

Scorecard1 real difference ยท 5 level
Shift versus One Percent: the parameters behind the verdict, then further details
ParameterShiftOne Percent
PriceFreeFree
Update frequencyWeekly โ€” betterEvery 4 months
AdsNoNo
In-app purchasesYesYes
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.0 โ€” better17.6
Further details โ€” not scored
Size20 MB6 MB
Age rating12+4+
DeveloperDIGITAL HERO LLCSALEH MUSTAFA

In-app purchases

2 purchases

Shift

Subscriptions2
  • Weekly Pro$2.997 Days
  • Annual Pro3 Days trial$19.991 Year
2 purchases

One Percent

Subscriptions2
  • Annual3 Days trial$1.991 Month
  • Annual7 Days trial$14.991 Year

Questions

Is Shift free?
Shift is free to download, with in-app purchases available.
Is One Percent free?
One Percent is free to download, with in-app purchases available.
Do Shift or One Percent have ads?
Neither Shift nor One Percent shows ads.
Which is updated more often, Shift or One Percent?
Shift ships an update weekly, and One Percent every 4 months. Most recently, Shift was updated on November 3, 2026 and One Percent on October 31, 2026.

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