Lexicon vs CaseBook

Lexicon is a personal vocabulary gallery for the curious mind. Every word you collect becomes a beautifully crafted card — complete with its definition, etymology, pronunciation, a memory hook to help it stick, and a striking photograph to bring it to life. HOW IT WORKS Search for any word and add it to your collection. Lexicon instantly curates a rich card with everything you need to truly absorb it: where the word came from, how to use it, a mnemonic to remember it by, and a cultural reference that gives it context. Each card is paired with a carefully selected photograph, turning your vocabulary into something worth browsing. SIGHTINGS — YOUR WORDS IN THE WILD Lexicon scans articles, essays, poetry, and quotes across the web to find real appearances of the words you've collected. It's the thrill of recognition — seeing a word you just learned show up in The Guardian, a poem, or a famous quote. A daily Word of the Day, chosen to reflect the cultural moment, keeps your collection growing. ORGANIZE YOUR WAY Create custom collections to group words by theme, project, or mood. Browse your library alphabetically, by domain (Art, Logic, Nature, Society), or by collection. Switch between a visual gallery and a clean index view. BUILT TO REMEMBER Every card includes a mnemonic device — a short, catchy phrase designed to make the word unforgettable. Combined with etymology, example sentences, and pop culture references, Lexicon gives you multiple pathways to retention. DESIGNED WITH CARE Lexicon is built for people who believe words matter. The interface is minimal, typographic, and intentional — inspired by editorial design and the quiet pleasure of a well-curated library. Your words sync across devices with Sign in with Apple. Your collection is yours, wherever you go.

The business education you actually use — in five minutes a day. CaseBook teaches the core of an MBA through hundreds of real business case studies, then an AI coach makes every lesson personal to your company. Not a course. Not a book summary. You read the story, name the move, and apply it to your own business — Monday. HOW ONE SESSION WORKS (about 5 minutes) • Hook — a 30-second real-story setup ("In 2011, a decision nearly killed Netflix…") • Case — the situation, the decision, the outcome, across a few skimmable screens • The Crux — the lesson, named plainly and turned into a framework you can use • Apply — a quick concept check, then a reflection about YOUR company, with AI coaching on your answer MEET YOUR AI COACH An MBA professor in your pocket who actually reads your homework. After each case, the coach: • Personalizes the question to your real company, model, and stage • Reads your answer and responds like a sharp operator — not a chatbot saying something nice • Surfaces your blind spot and the second-order cost you missed • Gives one concrete next step to take this week As your saved moves add up, it writes a living strategy note: the throughline in your decisions and the single highest-leverage thing to focus on next. HUNDREDS OF CASES ACROSS 12 DOMAINS Strategy & Competitive Advantage · Marketing & Growth · Finance & Unit Economics · Operations & Scaling · Leadership & Org Design · Product & Innovation · Negotiation & Deals · Decision-Making & Behavioral · AI in Business · Business Models · Great Entrepreneurs · Design & UX. New cases and series added continuously. The real decisions behind the companies you know — Netflix, Nvidia, Costco, Stripe, and hundreds more — turned into moves you can use. BUILT FOR FOUNDERS, OPERATORS, AND ANYONE WHO LEADS Starting a company, running a team, moving into a business role, or just want to think more sharply about strategy, pricing, hiring, and growth — CaseBook builds the judgment a real MBA is supposed to. • Listen to any case with built-in narration, hands-free • Keep a Playbook of your best moves that compounds over time • Build a daily streak — five minutes is enough PRICING Start free. CaseBook Pro unlocks the full library and unlimited AI coaching, with a 7-day free trial, then $5.99/month or $49.99/year. Learn the move. Apply it Monday. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://casebookmba.app/privacy/