So.Shell Nails vs Selfish London
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
So.Shell Nails
Book professional nail and brow treatments at multiple London locations. Enjoy premium services with long-lasting results, managed effortlessly through the app. Discover exclusive offers and track your beauty history.
- Book and manage appointments
- Choose location, service, technician
- Exclusive offers and updates
- Track visit and treatment history
- Premium nail & brow treatments
- Parallel manicure & pedicure services
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So.Shell is a premium nail & brow brand redefining beauty care in London. Book professional manicures, pedicures and brow treatments across our six locations with ease, precision and long-lasting results – all in one seamless app. So.Shell brings together expert technicians, uncompromising hygiene standards and modern efficiency to deliver beauty treatments that last up to 4 weeks. Our salons are designed for busy Londoners who value quality, time and consistency. With the So.Shell app, you can manage your beauty routine effortlessly – from quick bookings to exclusive offers – whether you visit us at Westfield White City, Covent Garden, Wimbledon or any of our other London locations. Why clients love So.Shell: - Premium nail & brow treatments with long-lasting results - Parallel manicure & pedicure services to save time - Professional-grade sterilisation and hygiene standards - Highly trained technicians and consistent service quality - Multiple London locations for maximum convenience With the app you can: - Book and manage appointments in seconds - Choose your preferred location, service and technician - Receive exclusive offers and updates - Track your visits and treatment history Discover a smarter, more elegant way to care for your nails and brows — with So.Shell.
Selfish London
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Book appointments in seconds, track your loyalty rewards, and manage your entire salon experience in one place with the official Selfish app. Whether you're booking your regular BIAB maintenance, a Russian manicure, intricate nail art, or a relaxing pedicure, our app makes it easier than ever to stay connected with London's leading BIAB specialists. View your appointment history, upload nail inspiration, chat with our team 24/7, and enjoy a seamless booking experience designed around you. Key Features • Book, reschedule, and cancel appointments anytime • Track loyalty points and unlock exclusive rewards • Upload nail inspiration and nail art requests before your appointment • Buy gift vouchers directly through the app • View your appointment history and upcoming bookings • Save payment details for faster checkout • Receive appointment reminders and salon updates • Chat with our team for support and advice Why Selfish London? • Specialists in BIAB, Russian and Ukrainian manicures • Luxury salon experience across two East London locations • Highly trained nail artists and exceptional attention to detail • Over 600 gel colours and 100+ cat-eye gels available • Korean nail art, 3D nail art, and bespoke nail designs • Open 7 days a week with convenient online booking
Screenshots
Verdict
The clearest difference is ads: Selfish London at none against So.Shell Nails's shown. On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
So.Shell Nails ships an update every 4 weeks, Selfish London fortnightly. The most recent releases landed on October 21, 2026 and October 18, 2026 respectively.
| Parameter | So.Shell Nails | Selfish London |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 4 weeks | Fortnightly — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | — |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 13.0 | 13.0 |
| Further details — not scored | ||
| Size | 73 MB | 75 MB |
| Age rating | 4+ | 4+ |
| Developer | LDN Nails Ltd (So.Shell London) | B Selfish LTD |
In-app purchases
So.Shell Nails
No in-app purchases
Selfish London
No in-app purchases
Questions
Is So.Shell Nails free?
Is Selfish London free?
Do So.Shell Nails or Selfish London have ads?
Which is updated more often, So.Shell Nails or Selfish London?
Other comparisons
