Form Up vs AestraBook
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Form Up
This comprehensive construction management app streamlines crew, project, and financial operations. It offers features like GPS clock-in, automated payroll, project tracking with client portals, and AI-powered estimates. Designed for multilingual crews, it centralizes communication and documentation.
- GPS-verified crew clock-in/out
- Automated payroll and direct deposit
- Project tracking with client portals
- AI-powered estimates and reporting
- Multilingual support with auto-translation
- Invoicing and payment processing
- Material calculators
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FormUp is the all-in-one app for construction and trade companies. Run your crew, projects, schedule, estimates and money from one place, so you can stop juggling a clipboard, spreadsheets, group texts and half a dozen apps that don't talk to each other. Built by a third-generation contractor who got tired of paying for five apps and none of them working together. WIN THE JOB Build a magazine-quality estimate on site, with photos, options and good, better, best packages. Send it as a link instead of just a PDF. Your client opens it on their phone, picks their options, watches the price update, signs, and pays the deposit. Let clients choose patterns, colors and finishes from your own catalog, priced to the square foot. Turn a signed estimate into a live project in one tap. A sales pipeline from new lead to won, with every call, text and email on one timeline. RUN THE JOB GPS-verified clock in and out, so you know who was on site and which job their hours belong to. Weekly crew schedule with copy-a-week templates, time off, open shifts and shift swaps. Assign a task to a day, not just to a job. Photos and video organized into albums, with a burst camera built for work gloves. Daily field reports, punch lists and assignable task checklists. Full PDF plan sets, with AI takeoff, RFIs, submittals and revision comparison. Scan paper documents into clean multi-page PDFs with your phone. GET PAID Set a payment schedule and deposit for every job, and track paid against owed. Invoices, receipts and branded job close-out reports as PDFs. Card on file and automatic charging through Square. QuickBooks sync for invoices, payments and expenses. Watch real profit per job as materials, clocked labor and sub costs roll in. Know your cost of doing business, your overhead, and the rate you actually need to charge. YOUR CLIENTS Every client gets a portal with their estimate, project progress, photos and invoices. Message clients inside the app instead of losing it in a text thread. Automatic review requests once the job is done. CREW AND SUBS Role-based access for owner, admin, manager, office, estimator, foreman, worker and sub. Subs see the job, schedule, tasks, photos and chat they need, and never see your numbers. Share one job with an outside contractor through a link. Track sub payments and year-end 1099 totals. Messages and reports auto-translate, so English and Spanish speaking crews stay together. AI THAT DOES REAL WORK Snap jobsite photos and get an estimate back with line items and pricing. Turn a plan set into a phased job with tasks and crew assignments. Turn rough notes into a clean daily report. Ask about your own jobs, hours and money, and get a real answer from your real data. FRONT DESK, OPTIONAL ADD-ON An AI receptionist answers your phone when you are on a ladder. It books estimate visits, takes messages, and texts you the lead before you climb down. ALSO INSIDE Recurring maintenance: properties, service plans, routes and visit billing. Material load lists and calculators for concrete, decking, fencing, framing and roofing. Equipment tracking, a document vault with expiring-document alerts, and e-signatures. Easy Mode, a stripped-down five-tab version for crews who only need today's work. Dark mode, custom accent colors, and full English, Spanish and Portuguese. Works across concrete, masonry, decks, landscaping, roofing, plumbing, electrical and every trade. FormUp. Win the job. Run the job. Get paid. A subscription is required after your free trial. Front Desk is a separate add-on. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://useformup.com/privacy
AestraBook
This platform helps independent business owners manage appointments and showcase their services online. Clients can easily view offerings, check availability, and book services through a customizable page.
- Customizable booking page
- Service and pricing management
- Appointment scheduling
- Deposit collection
- Availability control
- Client experience enhancement
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Aestra is a modern booking platform built for independent business owners who want a better way to manage appointments and present their brand online. Create a beautiful, customizable booking page where clients can view your services, check your availability, review your policies, and reserve appointments in just a few taps. Whether you are a hairstylist, braider, barber, or esthetician, Aestra helps you stay organized while giving clients a polished booking experience that feels professional from the first click. With Aestra, you can: Create a custom booking page Showcase your services, pricing, availability, policies, and brand style in one easy-to-share link. Manage appointments from your phone View upcoming bookings, track client details, and keep your schedule organized wherever you are. Set services, prices, and durations Add your service menu with clear descriptions, pricing, deposits, and appointment lengths. Collect deposits for appointments Require deposits to help secure bookings and reduce last-minute cancellations or no-shows. Control your availability Set when you are available, block off time, and make it easier for clients to book the right appointment. Share a better client experience Give clients a clean, simple way to browse services, choose a time, and book without messy back-and-forth messages. Aestra is designed for independent business professionals who want their booking system to feel as polished as their work. Download Aestra and start building a booking experience your clients will love.
Screenshots
Verdict
The clearest difference is in-app purchases: AestraBook at none against Form Up's 6. On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Form Up sells 6 in-app purchases, starting at $29.99 per month. AestraBook asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Form Up against 5.0 for AestraBook. Both are backed by a comparable volume of ratings — 3 and 2 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Form Up ships an update every 5 days, AestraBook every 9 days. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | Form Up | AestraBook |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) | 5.0 (2 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 3 — better | 2 |
| Update frequency | Every 5 days — better | Every 9 days |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 48 MB | 43 MB |
| Age rating | 4+ | 4+ |
| Developer | Patrick James Breen | DVNTND LLC |
Customer experience
Form Up
AestraBook
In-app purchases
Form Up
- Starter Monthly1 Month trial$29.991 Month
- Pro Monthly1 Month trial$59.991 Month
- Elite Monthly1 Month trial$99.991 Month
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- Starter Annual1 Month trial$289.991 Year
- Pro Annual1 Month trial$499.991 Year
- Elite Annual1 Month trial$839.991 Year
AestraBook
No in-app purchases








