Comparison

Which Wine? Label Scanner vs Cella

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Which Wine? Label Scanner

This app acts as an AI sommelier, helping you choose the perfect wine. Scan wine labels, restaurant menus, or shelves to get personalized recommendations based on your taste, budget, and food. Track your wine experiences and discover new favorites.

Highlights
  • AI wine recommendations
  • Restaurant wine list scanner
  • Wine label identification
  • Personalized taste profile
  • Food pairing suggestions
  • Wine journal and tracker
Features
Read full description

Which Wine is the wine scanner and sommelier AI that tells you which bottle to pick, at the restaurant or in the wine shop. Snap a wine label, a shelf of bottles or any restaurant wine list and get your top picks in seconds, matched to your personal taste, your budget and what you're eating. No more guessing, no more awkward questions to the waiter. WINE LIST SCANNER FOR RESTAURANTS The wine list is two pages long and the waiter is on the way back. Take one photo of the menu and Which Wine reads every wine on it, then gives you your top 3: · Best for you: the strongest match for your palate, with a match score · Safe bet: a crowd-pleaser you can't go wrong with · Something new: a fresh pick that still fits your taste See every wine on the list, ranked for you, and order with confidence. WINE LABEL SCANNER FOR SHOPS Standing in front of the shelf? Take one photo of the whole shelf, or one per bottle. The wine identifier (wine ID in one tap) reads each label, compares up to 3 bottles side by side and tells you which one to take, with the price and the reasons. ANY WINE LIST, ANY LANGUAGE Dining abroad? The wine scanner reads wine menus in any language, from Paris to Tokyo. No menu at hand? Just type the wine name. KNOW WHY EVERY WINE FITS YOU Every wine recommendation comes with a match rating and plain-language tasting notes: body, acidity and sweetness, how it compares to wines you loved, the value on that list, and what it's best with. WINE PAIRING FOR EVERY DISH Tell Which Wine what you're eating, from steak and fish to pasta, cheese or pizza, and every pick adapts to the dish. Each wine shows food pairing ideas, so you always know what goes with it. A TASTE PROFILE THAT LEARNS Rate what you drink with one tap: loved it, it was OK or not for me. Which Wine maps your sweet spot, learns the grapes, styles and regions you like, and every new pick gets sharper. YOUR WINE JOURNAL & TRACKER Track every wine you picked, tasted or saved, with where you had it. Filter by loved, saved or still to rate, and never forget that great bottle from last month's dinner. NO ACCOUNT REQUIRED No sign-up, no email. Open the app and scan. FREE & PRO Start free. Upgrade to Which Wine Pro for unlimited scans and a detailed taste profile breakdown for every wine. Whether you're ordering your first Barolo or picking a bottle for dinner with friends, Which Wine is the AI sommelier and wine finder that helps you drink the right wine every time. Use it as your wine scanner app, wine tasting tracker, wine rating guide and wine pairing assistant, all in one. Terms & Conditions (EULA) https://micom-tech.com/whichwine/terms Privacy Policy https://micom-tech.com/whichwine/privacy-policy

About

Cella

Get personalized wine recommendations without needing any wine knowledge. Simply answer a few questions to create a taste profile, then scan wine lists or bottles for instant, plain-English suggestions tailored to your preferences and budget.

Highlights
  • Personalized wine taste profile
  • Scan wine lists and bottles
  • Plain-English recommendations
  • Budget-conscious suggestions
  • Occasion-based picks
  • No wine jargon required
Features
Read full description

Finally. A wine app that isn't for wine snobs. Instant, personalized wine picks wherever wine shows up. With Cella Pro, point your phone at any wine list, store shelf, or bottle and get a plain-English recommendation tailored to your taste. No wine knowledge needed. Not even a little. IMPORTANT: Quiz and Wine Vibe are free. Scanning wine lists, shelves, menus, and bottles requires Cella Pro (free trial available). HOW CELLA WORKS Start with a quick, easy quiz. Six questions about things you already know, like whether you prefer cold brew or something sweeter, sparkling water or fruit juice. Nothing about wine. No jargon. Cella uses your answers to build your personal wine taste profile, called your Wine Vibe. Subscribe to Cella Pro to unlock scanning. Take a photo of any wine bottle, wine list, or restaurant menu and get instant wine recommendations in plain English, matched exactly to your taste. Whether it's red wine, white wine, rosé, or something sparkling, Cella finds your next favorite before you ever open the bottle. Done in seconds. WHERE CELLA CHANGES EVERYTHING At the restaurant, holding a leather-bound wine list while the sommelier waits. Take a quick photo and Cella tells you exactly what to order, matched to your taste and your budget, with a confident answer ready before the sommelier returns. No guessing. No being quietly steered toward the most expensive option by someone who profits from your uncertainty. Every recommendation comes with a plain-English sentence you can say out loud when you order. Not wine-speak. Something you'd actually say: "I got this because it's light and fruity, easy to drink, nothing too serious." Confidence. Standing in front of 200 bottles at Costco, Trader Joe's, Safeway, or Total Wine with five minutes to spare. Point your phone at any section of the shelf. Cella reads the wine labels, matches them to your taste profile, and hands you your best pick. Walk out knowing you made a real choice instead of a hopeful guess. At a wine shop when something interesting catches your eye but you have no idea if it's your kind of thing. Point your phone at the label and get the full story: what it actually tastes like, whether it fits your preferences, and a plain verdict. Buy it, skip it, or worth a try. Hosting a dinner party and want to look like you picked these bottles on purpose. Heading to a birthday with something that needs to feel considered. Taking a bottle to a friend's and wanting to say something real about it when you hand it over. Cella has a pick for all of it. WHY THE PICKS ARE ONES YOU CAN TRUST Most wine apps show you crowd ratings, what millions of other people gave four stars, averaged out. Useful if you already know wine. Mostly noise if you don't. Cella works differently. Your personal wine taste profile is the starting point for every recommendation. Each pick is built around your specific flavor preferences, the occasion, and your budget that day, then explained in plain English so you understand exactly why it's the right bottle for you. Not a confident-sounding guess. An actual answer. With Cella Pro (subscription required): • Wine picks from any restaurant wine list, wine menu, or store shelf • Personalized wine taste profile built from your preferences • Wine label identifier for any bottle you come across • Food and wine pairing suggestions in plain, everyday language • Red wine, white wine, rosé, and sparkling recommendations • Works at restaurants, wine bars, grocery stores, wine shops, and warehouse clubs Cella Pro — unlimited wine scans. 7-day free trial on annual ($29.99/year) or 3-day trial on weekly ($1.99/week). Auto-renews unless cancelled in Apple Subscriptions settings. Start with a free taste quiz. Try Cella Pro free. No wine expertise required. 21+ only. Drink responsibly. Cella does not sell alcohol. Terms of Use (EULA): https://cellawine.com/privacy/ Privacy Policy: https://cellawine.com/privacy/

Screenshots

Which Wine? Label Scanner4 screens
Cella4 screens

Verdict

The call

The clearest difference is review sentiment: Cella at 100% against Which Wine? Label Scanner's 0%. Cella also leads on update cadence (monthly vs every 7 months). Which Wine? Label Scanner's advantage is iOS requirement (13.0 vs 15.1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Which Wine? Label Scanner sells 2 in-app purchases, starting at $9.99 per month and Cella sells 2 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Which Wine? Label Scanner ships an update every 7 months, Cella monthly. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.

Scorecard3 real differences · 7 level
Which Wine? Label Scanner versus Cella: the parameters behind the verdict, then further details
ParameterWhich Wine? Label ScannerCella
PriceFreeFree
Rating—5.0 (4 ratings) — better
Positive reviews0.0% of reviews100.0% of reviews — better
Number of ratings—4 — better
Update frequencyEvery 7 monthsMonthly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS13.0 — better15.1
Further details — not scored
Size66 MB44 MB
Age rating17+17+
DeveloperMicom Tech SRLBroderick Street Partners LLc

Customer experience

Which Wine? Label Scanner

Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Cella

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

2 purchases

Which Wine? Label Scanner

Subscriptions2
  • PRO Access$9.991 Month
  • PRO Access$39.991 Year
2 purchases

Cella

Subscriptions2
  • Cella - Weekly3 Days trial$5.997 Days
  • Cella - Annual7 Days trial$35.991 Year

Questions

Is Which Wine? Label Scanner free?
Which Wine? Label Scanner is free to download, with in-app purchases available.
Is Cella free?
Cella is free to download, with in-app purchases available.
Do Which Wine? Label Scanner or Cella have ads?
Neither Which Wine? Label Scanner nor Cella shows ads.
Which is updated more often, Which Wine? Label Scanner or Cella?
Which Wine? Label Scanner ships an update every 7 months, and Cella monthly. Most recently, Which Wine? Label Scanner was updated on November 5, 2026 and Cella on October 31, 2026.

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