PuriFi vs AdsBlockers

PuriFi is the companion app for the PuriFi device — a network appliance that protects every device on your network. PuriFi blocks ads, trackers, and unwanted content on every device in your home — and everywhere you go. PuriFi's live animation shows your internet traffic flowing in real time. Watch as ads and trackers are intercepted and destroyed before they ever reach your devices — it's your internet, visualized. Unlike browser-based ad blockers, PuriFi works at the network level. That means every device connected to your home network is protected — phones, tablets, laptops, smart TVs, gaming consoles, and even smart home devices. No apps to install on each device. No settings to configure. Just plug in your PuriFi device and you're set. Set up your PuriFi device with the app, connect it to your home network, and every device is automatically protected. PuriFi blocks thousands of known tracking domains, so advertisers can't follow you around the internet. When you leave home, PuriFi's built-in VPN keeps you connected to your home network — so you get the same clean internet wherever you are. Block adult content, gambling sites, social media, and more. Enable SafeSearch across various platforms with one tap. Choose from preset protection levels or customize your own — from light ad blocking to full lockdown mode. See exactly how many ads and trackers are being blocked, monitor your network health, and adjust your protection level — all from the app. PuriFi requires the PuriFi hardware device. Available at purifi.io. Does not block sponsored content.

AdsBlockers is a device-wide ad and tracker blocker for iPhone and iPad. It works at the DNS level, so ads are blocked system-wide — in apps, browsers, and anywhere else your device makes network requests. How it works When an app on your device tries to resolve a domain name (like a tracking or ad-serving server), the DNS proxy checks it against locally stored blocklists. If the domain is blocked, the request is silently dropped — the ad never loads. If it's allowed, the query is forwarded to your chosen DNS resolver over encrypted DNS-over-HTTPS. The included Safari content blocker adds a second layer of protection specifically for web browsing inside Safari, catching cosmetic and path-level ad rules that DNS-only blocking can't reach. What's included — Filter lists from EasyList, EasyPrivacy, StevenBlack hosts, OISD, AdGuard DNS filter, and 1Hosts Lite. Toggle each list on or off independently. — Custom allowlist and blocklist for per-domain control. — Pause protection temporarily (or until you turn it back on). — Kill switch stops all internet if the DNS filter loses resolver access, preventing unfiltered traffic. — Daily blocked-count charts and a 7-day activity log on the Activity screen. Your privacy Nothing leaves your device. There are no accounts, no analytics, and no server logs. The only third-party DNS resolver you interact with is the one you choose — Cloudflare, Google, Quad9, or AdGuard DNS. Queries are encrypted by default via DNS-over-HTTPS. The app cannot see your browsing content, search history, usernames, or passwords — only the domain names in DNS queries, and only those that were blocked appear in the local activity log (kept for 90 days). Requirements iOS 18 or later. A physical iPhone is required to use the DNS proxy; the Safari content blocker works on iPad without one.