Comparison

Positive Focus vs Memura

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Positive Focus

Features
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You don't quit a habit. You replace it. Willpower fades. Research shows the only lasting way to break a bad habit is to replace it with something better. Replacify gives you the replacement — a structured path with real steps, a built-in timer, an SOS panic button for cravings, and the tracking to prove you're changing. Tell the app what you struggle with. It matches you with a replacement path designed to fill the same time, energy, and need your old habit used to. Then it walks with you, step by step, until the new habit is yours. SOS — YOUR CRAVING EMERGENCY BUTTON One tap launches your SOS toolkit the moment a craving strikes. Get an activity matched to your struggle, a guided timer to ride out the urge, and a post-session check-in to track your patterns. SOS is free for every user, forever. STRUCTURED PATHS WITH REAL PROGRESSION Every path is broken into phases and steps with clear guidance, time estimates, and milestone badges. A four-tier system keeps you challenged as you grow — each tier unlocks when you complete the one before it. Choose from 15 curated paths across 7 categories: - Fitness: Kettlebell, Running, Yoga - Wellness: Meditation - Cooking: Indian, Italian, Chinese - Reading: 10-Book Reading Journey - Learning: Language, Python Programming - Creative: Drawing & Sketching - Outdoors: Hiking & Nature Or create your own custom path from scratch. FOCUS TIMER Built-in Pomodoro-style timer with 15, 25, 45, and 60-minute presets. Link sessions to your active path and automatically mark steps complete. Track focus streaks and total minutes. DAILY CHECK-INS & URGE TRACKING Rate your urge level each day. Watch your trends over time. Spot patterns, identify triggers, and see your struggle-free streak grow. CHALLENGES Join time-limited challenges to push yourself: 7-day check-in streaks, SOS resilience goals, dopamine detox sprints, focus marathons, and health-based challenges synced with Apple Health. APPLE HEALTH INTEGRATION Sync sleep hours, step counts, and workouts. Get nudges based on your health data — poor sleep warnings, active day celebrations, and automatic workout credit toward your paths. HEATMAP CALENDAR See every day of progress in a color-coded heatmap. Filter by path, view daily breakdowns, and track SOS sessions per addiction. BADGES, COINS & REWARDS Earn 60+ milestone badges as you progress. Collect coins for completing steps and SOS sessions. Spend them in the Reward Shop on premium avatars and streak shields. STREAKS & MOMENTUM Current streak, longest streak, and streak shields to protect your progress when life gets in the way. Daily reminders and streak alerts keep you accountable. WHAT YOU GET FREE - Full SOS toolkit with unlimited sessions - 1 active replacement path - Daily check-ins and streak tracking - Challenges and badges - Focus timer UPGRADE TO PRO - Unlimited active paths - Custom path creation - Full analytics with urge trends and pattern insights - Activity heatmap calendar - SOS heatmaps per addiction - Weekly progress reports - Per-path daily reminders Replacify is a wellness tool for building better habits. It is not a medical service. If you are dealing with a serious addiction, please also consult a healthcare professional. Privacy: Your data stays yours. We never sell it. Terms of Use - https://www.replacify.app/terms Privacy Policy - https://www.replacify.app/privacy

About

Memura

Capture thoughts, tasks, and expenses effortlessly via voice or text. This app organizes your information, sets reminders, and allows you to retrieve details by simply asking questions. It's designed to offload mental clutter and ensure you don't forget important items.

Highlights
  • Voice and text input
  • Automatic entity recognition (people, dates, amounts)
  • Natural language search for information retrieval
  • Automated reminders and nudges
  • Encrypted data storage
  • No folders or tags
Features
Read full description

Too much on your mind and always forgetting something? Memura is the place to dump everything you don't want to keep in your head. EMPTY YOUR HEAD Just open and tell it: a thought, a task, an expense, something said in passing. Voice or text, no order, however it comes. Memura recognizes people, dates, numbers and amounts on its own, and turns your lists into reminders. No folders, no tags. FIND IT BY ASKING You don't have to remember where you put it. Just ask: "what's on for this week?", "how much did I spend on the car?", "what did the doctor say?". You get an answer, not a list of notes. And it shows you where it came from, one tap away. STOP FORGETTING Memura nudges you at the right moment: deadlines, check ups, things you promised out loud. A shaky working memory isn't a flaw. It's just stuff better kept outside your head. YOURS ALONE Your memories live encrypted on your iPhone and your cloud. No ads, no profiling, no data selling. Ever. Apple Watch, widgets and Face ID included. Built for busy minds, for people who forget, for brains that run fast, ADHD included. Free today, with every feature.

Screenshots

Positive Focus4 screens
Memura4 screens

Verdict

The call

The clearest difference is in-app purchases: Memura at none against Positive Focus's 4. Memura also leads on update cadence (every 2 days vs fortnightly). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Positive Focus sells 4 in-app purchases, starting at $2.99 per 7 days. Memura asks for nothing beyond the download.

UpkeepUpdate frequency

Positive Focus ships an update fortnightly, Memura every 2 days. The most recent releases landed on October 7, 2026 and October 14, 2026 respectively.

Scorecard2 real differences · 8 level
Positive Focus versus Memura: the parameters behind the verdict, then further details
ParameterPositive FocusMemura
PriceFreeFree
Rating—5.0 (1 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—1 — better
Update frequencyFortnightlyEvery 2 days — better
AdsNoNo
In-app purchasesYesNo — better
Monetization—Free
DevicesiPhone, iPad, iPodiPhone, iPod, Apple Watch
Requires iOS15.115.1
Further details — not scored
Size132 MB53 MB
Age rating12+4+
DeveloperMARIN CAPRANOVMATTEO PALMIERI

In-app purchases

4 purchases

Positive Focus

Subscriptions3
  • Pro weekly3 Days trial$2.997 Days
  • Replacify Pro Monthly3 Days trial$2.991 Month
  • Replacify Pro Yearly3 Days trial$19.991 Year
One-time1
  • Replacify Pro Lifetime$49.99
None

Memura

No in-app purchases

Questions

Is Positive Focus free?
Positive Focus is free to download, with in-app purchases available.
Is Memura free?
Memura is free to download, with no in-app purchases.
Do Positive Focus or Memura have ads?
Neither Positive Focus nor Memura shows ads.
Which is updated more often, Positive Focus or Memura?
Positive Focus ships an update fortnightly, and Memura every 2 days. Most recently, Positive Focus was updated on October 7, 2026 and Memura on October 14, 2026.

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