MIITE 2026 vs SOOMA AI

Make it in the Emirates is the UAE's premier event for industrial growth, investment, and transformative technologies, driving a competitive and sustainable industrial economy. Now in its fifth edition, the event returns with new and enhanced features, showcasing cutting-edge innovations, celebrating the UAE's industrial progress, and empowering the next generation of industrial leaders.

SOOMA AI is a bilingual revenue intelligence workspace for sales teams across the UAE and GCC. Manage leads, pipelines, forecasts, tasks, notifications, and PeopleOps workflows from one secure app. SOOMA AI helps managers and reps prioritise the right opportunities, follow up on time, and keep customer activity visible across the team. Key features: - AI lead scoring with clear reasons in Arabic and English - Sales pipeline and deal stage management - Task tracking, reminders, and push notifications - Forecasting, leaderboard, and performance views - Business card scanning for faster lead capture - PeopleOps tools for attendance, leave, documents, payroll, and employee self-service - Secure organisation-scoped access with role-based permissions - Arabic and English interface support for GCC teams SOOMA AI is built for professional business use. Your organisation controls user access, customer data, and team workflows.