Clear vs ShelfTruth

Clear helps you understand the products you scan — calmly and clearly. Scan beauty, food, and haircare products to get simple ingredient insights tailored to you. Clear is built to inform, not alarm, so you can quickly understand what matters for you. Personalized to you Set up your profile once — skin type, hair type, allergies, and sensitivities — and every scan is filtered through your personal lens. What works for one person may not work for another. Scan in seconds Point your camera at a barcode for an instant ingredient breakdown. No barcode? Photograph the ingredient label directly and still get a full personalized analysis. No guesswork. Just clear, contextual information. Calm, not alarming Most ingredient checker apps focus on warnings. Clear focuses on understanding — using balanced, straightforward language so you can make confident choices. What you can do with Clear • Scan skincare, haircare, beauty, and food products • Get personalized ingredient insights • Understand ingredients in plain language • See your overall match for your profile • Discover better alternatives • Save and revisit your scan history • Scan ingredient labels when a barcode isn't found Why Clear is different Other apps give everyone the same result. Clear evaluates products through your preferences — your sensitivities, your skin type, your hair concerns — so you can quickly see what matters for you. Scan. Understand. Choose better.

Your grocery products are changing—and the labels aren't telling you. ShelfTruth exposes ingredient swaps, shrinkflation, banned additives, and reformulations you won't find anywhere else. Food companies quietly swap ingredients, reduce sizes, and use additives banned in Europe but still legal in the US. You're in the dark about what's actually in your pantry. ShelfTruth brings transparency. How It Works: 1. Scan any product barcode with your phone 2. Discover real ingredient changes, size reductions, and additive concerns 3. Swap to cleaner alternatives recommended by our AI analysis What You Get (Free Tier): - 3 scans per day - Track 5 pantry items - Basic product reports - See ingredient changes vs. last year - Identify banned-in-EU additives in your home Unlock Premium ($4.99/month or $39.99/year): - Unlimited scans with full history - Track unlimited pantry items - Advanced AI ingredient analysis - US vs. Europe comparison (what's banned there, legal here) - Smart swap recommendations for cleaner alternatives - Push alerts when your products change - Historical tracking across product reformulations Our Database: Built on real, commonly-purchased products with verified ingredient changes. Includes vetted cleaner alternatives and detailed US/EU comparisons that reveal regulatory gaps. Why ShelfTruth: - Crowdsourced Community: Food transparency enthusiasts and concerned parents contribute verified ingredient changes - Real Data: Every swap, reformulation, and additive comparison is researched and verified - Actionable Intelligence: Not just problems—AI recommends what to buy instead - Always Updated: New products and changes added weekly Perfect For: Parents protecting kids from questionable additives. Health-conscious shoppers wanting ingredient clarity. People concerned about shrinkflation hitting their wallet. Anyone who wants to vote with their dollar. Take Control of Your Pantry Today. Scan, discover, swap. Start with the free tier—3 scans a day are enough to audit your staples. Upgrade to Premium to monitor everything.