Comparison

PayHelm vs Formula

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

PayHelm

Features
Read full description

AI Agent automates your ads, inventory, and email. AI Report Builder answers any business question instantly. 50+ integrations unify all your data into powerful reports — trusted by 10,000+ businesses. https://www.payhelm.com/privacy/

About

Formula

This AI-powered app analyzes your existing videos to learn your unique speaking style and energy. It then generates original scripts for TikTok, tailored to your voice and designed to increase engagement and sales, including options for shoppable content and rewriting viral trends.

Highlights
  • AI-powered script generation
  • Learns creator's unique voice and style
  • Writes shoppable scripts for TikTok Shop
  • Rewrites viral videos in creator's voice
  • Generates organic content ideas and scripts
  • Organizes scripts in a personal toolkit
Read full description

Formula is your AI scriptwriting studio for TikTok. It studies your own videos to learn how you actually talk - your hooks, your pacing, your energy - then writes original scripts that sound like you and are built to convert. WHAT YOU CAN DO - Build your Creator Brain: Formula analyzes your TikToks to capture your voice, style, and what makes your content land. - Write shoppable scripts: pick a TikTok Shop product and get ready-to-film scripts (talking head, skit, or faceless) tuned to your voice. - Rewrite viral videos: drop in any viral video and get a version in YOUR voice, for your product. - Spin up organic scripts: grow your audience with non-shoppable content ideas and scripts. - Save and organize: keep every script in your Toolkit, file them into folders, and edit anytime. WHY CREATORS USE FORMULA - It sounds like you, not generic AI. - It is fast: go from idea to a film-ready script in seconds. - It is built for selling: hooks, CTAs, and structure designed to convert. Formula is made for TikTok Shop creators, UGC creators, and anyone who wants to post more and sell more without staring at a blank page. Start with 5 free scripts a month, then go Unlimited when you are ready. Made in California. Unlimited is an auto-renewable monthly subscription. Payment is charged to your Apple ID account at confirmation of purchase and renews automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel in your App Store account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.influenceish.com/privacy-policy

Screenshots

PayHelm4 screens
Formula4 screens

Verdict

The call

The clearest difference is update cadence: PayHelm at every 9 days against Formula's every 5 weeks. Formula's advantage is device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

PayHelm ships an update every 9 days, Formula every 5 weeks. The most recent releases landed on October 31, 2026 and November 5, 2026 respectively.

Scorecard2 real differences · 8 level
PayHelm versus Formula: the parameters behind the verdict, then further details
ParameterPayHelmFormula
PriceFreeFree
Rating—5.0 (3 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—3 — better
Update frequencyEvery 9 days — betterEvery 5 weeks
AdsNoNo
In-app purchasesNoNo
Monetization—Free
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size31 MB46 MB
Age rating4+4+
DeveloperSukow Ventures, IncInfluenceish LLC

In-app purchases

None

PayHelm

No in-app purchases

None

Formula

No in-app purchases

Questions

Is PayHelm free?
PayHelm is free to download, with no in-app purchases.
Is Formula free?
Formula is free to download, with no in-app purchases.
Do PayHelm or Formula have ads?
Neither PayHelm nor Formula shows ads.
Which is updated more often, PayHelm or Formula?
PayHelm ships an update every 9 days, and Formula every 5 weeks. Most recently, PayHelm was updated on October 31, 2026 and Formula on November 5, 2026.

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