FitWow vs Optimal
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FitWow
Effortlessly track your nutrition with AI-powered meal logging. Simply photograph, describe, or speak your meal to get instant calorie and macronutrient estimates. Monitor progress, understand food effects, and receive personalized guidance.
- AI-powered meal scanning via photo, voice, or text
- Comprehensive calorie and macronutrient tracking
- Meal effect and symptom logging
- Personalized AI nutrition coach
- Intermittent fasting tracker
- Weight and progress tracking
- Exercise and workout logging
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Snap a photo of your meal and see its calories, protein, carbs and fat in seconds. FitWow is an AI calorie counter that also lets you log by voice, text or barcode, so you can follow a daily calorie target built around your goal without endless food searches. LOG A MEAL YOUR WAY • Photo: FitWow identifies the food and estimates calories and nutrients • Voice or text: say or type what you ate • Barcode and food search: find packaged and generic foods • Edit any result SEE WHERE YOUR DAY STANDS • Today's calories against your target, with protein, carbs, fat, fiber, sugar and sodium • Personal targets based on your age, height, weight, activity, goal and pace • Balanced, high-protein, keto, low-carb and low-fat approaches • Weekly and monthly reports showing which days stayed near your target ASK YOUR AI COACH Ask what to eat for lunch, how to reach your protein goal, or how to adjust a recipe. Answers use your profile and preferences. FASTING, WATER AND WEIGHT • Intermittent fasting tracker: 16:8, 18:6, 20:4, OMAD or your own schedule • Water tracker with one-tap logging • Weight charts across weeks, months and years • Exercise log with estimated calories burned LEARN WHICH MEALS AFFECT YOU Record how you felt after a meal and review your history by symptom, such as bloating, reflux or low energy. FitWow can remind you when you log a similar meal again and warn you about ingredients you marked as allergens. This feature supports personal awareness and does not provide a medical diagnosis. STAY MOTIVATED Keep your streak, earn WowPoints, join groups and take on challenges with friends. WORKS WITH YOUR HEALTH APPS Connect Apple Health, Fitbit, Strava and other supported platforms. Calorie and nutrient values are AI estimates. Review them when logging. FitWow is not a medical service. SUBSCRIPTION FitWow has a free plan with limited use. Premium is available as a weekly, monthly or yearly subscription. Eligible new subscribers can start with a 3-day free trial. Payment is charged to your Apple Account. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel them in your Apple Account settings. Terms of Use: https://www.fitwowapp.com/en/terms.html Privacy Policy: https://www.fitwowapp.com/en/privacy.html
Optimal
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Stop guessing at the gym. Optimal builds your personal workout program, tells you what to lift on every set, and turns training into a game. Meet Opti, a cute, muscular white bear in a blue headband who cheers you on, out loud, with every record. Works offline. No account. Your workout data stays on your phone. A PROGRAM BUILT FOR YOU Start by choosing the body you want: big and lightly defined, looks great in a T-shirt, lean and fit, or maximum size. Optimal builds your program around that goal and takes you there step by step. Take a short quiz: your goal, experience, equipment, days per week, session length, focus areas and any injuries. Optimal does the rest. • Train at the gym or at home • Dumbbells, barbell, machines or bodyweight • Build muscle, get stronger, get lean or stay fit • Adjust your program any time EFFORTLESS WORKOUT LOGGING • Log sets, reps and weight in seconds • Built-in rest timer between sets • Weight targets for every set, so progressive overload is always planned • Personal records saved automatically • Workout summary and a shareable summary card PROGRESS THAT FEELS LIKE A GAME • A streak that grows every week you hit your goal • Earn XP and level up • Daily and weekly quests, chests and badges • Strength ranks for every lift, from Bronze to Diamond, based on your bodyweight ratio • Celebrations, with Opti cheering you on out loud MUSCLE MAP • See which muscles you trained on a body map • Track weekly sets for each muscle group WIDGETS • Home Screen and Lock Screen widgets keep your streak, Opti's reminders and trained muscles in view BACKED BY SCIENCE Weekly volume, effort and recovery guidance is based on peer-reviewed research. The sources are listed in the app. PRIVATE BY DESIGN • No account, no sign-up • Your workout and profile data stay on your phone; no tracking, no ads • Works without internet OPTIMAL PRO Optimal is free to download; after onboarding, an Optimal Pro subscription is required to use the app. There is no free trial. • Yearly: ₺3,499 per year (Türkiye) • Monthly: ₺379 per month (Türkiye) • First-year offer: eligible new subscribers may see an in-app offer of ₺999 for the first year, then ₺3,499 per year (Türkiye) Prices for your country are shown in the app before you buy. Payment is charged to your Apple Account when you confirm the purchase. Subscriptions renew automatically at the same length and price unless canceled at least 24 hours before the end of the current period; your account is charged for renewal within 24 hours before the period ends. Manage or cancel any time in Settings > [your name] > Subscriptions. Deleting the app does not cancel your subscription. Optimal is not medical advice. If you have a health condition, talk to your doctor before training, and stop if you feel pain. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://charm-rudbeckia-34a.notion.site/Optimal-Support-3f032c48fff28126ab5ec2b9bea7d4f8
Screenshots
Verdict
The clearest difference is update cadence: FitWow at every 3 days against Optimal's fortnightly. FitWow also leads on iOS requirement (16.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. FitWow sells 6 in-app purchases, starting at $1.99 per 7 days and Optimal sells 4 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.
FitWow ships an update every 3 days, Optimal fortnightly. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | FitWow | Optimal |
|---|---|---|
| Price | Free | Free |
| Rating | 3.0 (2 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 2 — better | — |
| Update frequency | Every 3 days — better | Fortnightly |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | — |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 59 MB | 53 MB |
| Age rating | 4+ | 4+ |
| Developer | Onur Teber | BAYRAM MENEK |
In-app purchases
FitWow
- Weekly Access3 Days trial$1.997 Days
- Monthly Access$2.991 Month
- Monthly Access3 Days trial$3.991 Month
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- Individual Annual$17.991 Year
- Individual Annual3 Days trial$19.991 Year
- Annual Family Plan3 Days trial$39.991 Year
Optimal
- Optimal Pro Monthly$6.991 Month
- Optimal Pro Weekly$6.997 Days
- Optimal Pro Yearly$59.991 Year
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- Optimal Pro Yearly Offer1 Year trial$59.991 Year









