Booklee vs Basic Beauty

Booklee is an appointment booking, scheduling, calendar, and client management platform built for service businesses. Manage appointments, calendars, customer conversations, reminders, and automated booking—all from one place. Customers can book appointments through SMS, WhatsApp, and Instagram, while businesses manage scheduling, reminders, cancellations, rescheduling, and customer communication from a single app. Perfect for barbershops, hair salons, nail salons, med spas, estheticians, massage therapists, pet groomers, auto detailers, cleaning services, HVAC companies, plumbers, electricians, and other appointment-based businesses. WORKS WHERE YOU DO • Native iPhone app optimized for one-handed use • Full iPad support with larger calendar layouts • Real-time sync across your devices • Manage your business from anywhere APPOINTMENT BOOKING & CUSTOMER COMMUNICATION • Customers can book, confirm, reschedule, and cancel appointments by text • Supports SMS, WhatsApp, and Instagram conversations • Understands natural-language booking requests • Uses your business hours, services, pricing, and staff availability • Prevents double-booking with real-time calendar checks • View all customer conversations in one inbox • Reply to customers anytime with live messaging • Customize automated booking and messaging for your business • Get alerts when customer attention may be needed • Supports STOP, HELP, quiet hours, and opt-out handling APPOINTMENT SCHEDULING • Appointment booking and scheduling • Day, week, and month calendar views • Create, reschedule, and cancel appointments • Walk-in appointment support • Block off breaks and personal time • Recurring appointments • Multi-staff scheduling • Automatic appointment completion CLIENT MANAGEMENT • Client profiles and customer records • Import contacts via vCard • Track visit history and notes • View appointment history • One-tap text or call from customer profiles • Returning customer recognition AUTOMATED APPOINTMENT REMINDERS • Automatic appointment reminders • Reduce no-shows with confirmation messages • Customers can confirm, cancel, or reschedule directly by text • Flexible reminder timing BUSINESS OPERATIONS • Staff scheduling • Customer management • Calendar management • Appointment tracking • Business messaging • Booking automation CUSTOMER CAMPAIGNS • Send promotions, announcements, and updates • Target specific customer groups • Use templates or create custom messages • Schedule campaigns or send immediately • Track message delivery and customer replies DAILY BUSINESS SUMMARY • Daily overview of bookings and schedule activity • Delivered in your business timezone NATIVE iOS EXPERIENCE • Face ID protection • Push notifications • Fast and responsive navigation • Designed specifically for iPhone and iPad PRIVACY & SECURITY • Secure authentication • Phone verification • Protected customer data • In-app account deletion available anytime PERFECT FOR • Barbershops • Hair Salons • Nail Salons • Beauty Salons • Med Spas • Estheticians • Massage Therapists • Pet Groomers • Auto Detailers • Cleaning Services • HVAC Companies • Plumbing Companies • Electricians • Mobile Service Businesses • Any appointment-based business Start your free 14-day trial and simplify appointment booking, customer communication, scheduling, reminders, and client management with Booklee. Need help? Visit booklee.io/help Privacy Policy: https://booklee.io/privacy Terms of Service: https://booklee.io/terms

Basic Beauty is the daily driver for stylists, barbers, nail and lash techs, estheticians, massage therapists and tattoo artists — your whole chair in one calm, considered app. See your day at a glance, manage your calendar, check out clients with tips and card payments, keep every client's history and notes a tap away, and watch your take-home add up. The heavy back office — detailed bookkeeping and reports — lives on the web at basicbeauty.net, while the app keeps the day-to-day fast and simple. • Today — your appointments and what you've taken, the moment you open the app • Calendar — day, week, month and by-stylist views; book, reschedule, block time • Checkout — collect payment, add tips, and charge cards (powered by Stripe) • Tap to Pay on iPhone — take contactless cards with no card reader at all • Clients — history, notes, and one-tap call, text and email • Money — income, tips and expenses tracked toward your take-home • Gift cards — sell one at the counter or alongside any checkout • Inventory — check stock before you come in • Face ID lock and local appointment reminders Works the same whether you rent a chair on your own or run a team, and your clients can book themselves on your own booking page. One login across the app and basicbeauty.net. — SUBSCRIPTIONS — Basic Beauty is sold as an auto-renewable subscription, with a 14-day free trial: • Solo — $19.99/month or $199.99/year • Pro — $49.99/month or $499.99/year • Business — $99.99/month or $999.99/year Payment is charged to your Apple ID account at confirmation of purchase. Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings. Privacy Policy: https://basicbeauty.net/privacy Terms of Use (EULA): https://basicbeauty.net/terms