Comparison

MASECO vs LiveTrade

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MASECO

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Client & Portfolio Valuations: Quickly view an overview of your total valuation from the home screen, or drill down into specific clients or portfolios. Use the drop‑down navigation to filter holdings, transactions and documents — ideal if you manage multiple clients or portfolios. Allocation & Performance Insights: Access your client or portfolio level allocation and performance returns with an easy-to-use toggle. Change the period of performance to provide further insights on how your portfolios are performing over time. Secure Login: Sign in using the same credentials you use for the MASECO Client Access Portal, including your memorable word. Enable biometrics within settings for an even faster login experience — and disable it at any time. Holding Valuations: View previous‑close valuations, unrealised gain/loss figures and returns. Use the search function to locate specific holdings or filter by client or portfolio. Select any holding to view additional insights, including pricing history over time. Transactions Overview: Explore a clean, organised view of your transaction history with clearly labelled categories. Filter by transaction type, adjust date ranges via the calendar tool, and refine your view by client or portfolio where relevant. Documents Access: Instantly access, view and download important documents. Filter by document type, set custom date ranges and refine your view by client or portfolio where relevant

About

LiveTrade

Features
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LiveTrade - The Most Active Trading Platform for Fine Wine Trade the world’s greatest wines with the speed, transparency and confidence the modern market expects. LiveTrade brings instant pricing on thousands of the world’s most sought-after wines to your phone - buy, sell and manage your entire collection from a single, continuously updating marketplace. Backed by Bordeaux Index and its 30 years of expertise, LiveTrade is the only platform where every trade is guaranteed, removing all counterparty risk around provenance and condition. TRADE INSTANTLY, ANYWHERE Browse, search and filter every LiveTrade wine in one place, complete with critic scores and recent trade data. Buy and sell instantly at the prevailing quote, or set your own target buying and selling prices and let the market come to you. FIRM, EXECUTABLE PRICING Unlike platforms built on indicative pricing or subscription paywalls, LiveTrade delivers firm buy and sell prices you can act on immediately. LIVETRADE+ MARKET-MAKING Get instant, guaranteed two-way pricing on hundreds of the most liquid wines from Bordeaux, Champagne, Burgundy, Tuscany, the Rhône and the USA - where Bordeaux Index commits its own capital to make a market 24/7, often at a better instant price than a traditional broking process. MY PORTFOLIO - BEST-IN-CLASS CELLAR MANAGEMENT Upload and manage your entire collection - whether stored with Bordeaux Index or elsewhere and see its real value update in real time. Set up watchlists, track your activity history and trade directly from your portfolio at the click of a button. TRADE BEYOND YOUR MERCHANT In an industry first, you’re no longer limited to selling through the merchant your wine is stored with. Any wine in pristine condition, held in bond anywhere across the UK and EU, can be traded on LiveTrade. BUILT FOR CONFIDENCE • Every case guaranteed for perfect condition and provenance • Bordeaux Index acts as counterparty on every trade • Efficient deliveries, bonded transfers and fast settlement • View the marketplace in your choice of major currency NO BARRIERS, NO HIDDEN COSTS No joining fees. No membership fees. No subscription costs. LiveTrade is a multi award-winning fine wine trading platform, hailed as an “addictive game changer” and the “Uber of the fine wine market.” Download LiveTrade and start trading the world’s finest wines today.

Screenshots

MASECO4 screens
LiveTrade4 screens

Verdict

The call

The clearest difference is ads: MASECO at none against LiveTrade's shown. On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Scorecard1 real difference · 5 level
MASECO versus LiveTrade: the parameters behind the verdict, then further details
ParameterMASECOLiveTrade
PriceFreeFree
Update frequency—Weekly
AdsNo — betterYes
In-app purchasesNoNo
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.115.0 — better
Further details — not scored
Size23 MB13 MB
Age rating4+17+
DeveloperMaseco LLPBordeaux Index

In-app purchases

None

MASECO

No in-app purchases

None

LiveTrade

No in-app purchases

Questions

Is MASECO free?
MASECO is free to download, with no in-app purchases.
Is LiveTrade free?
LiveTrade is free to download, with no in-app purchases.
Do MASECO or LiveTrade have ads?
LiveTrade shows ads; MASECO does not.

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