ShadeMatch vs Simple Beauty
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ShadeMatch
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Find your perfect foundation shade in seconds using AI. Scan your skin tone and get accurate shade matches across top beauty brands like Fenty Beauty, NARS, MAC Cosmetics, and Estée Lauder. Receive personalized beauty advice, and track your skin over time—all in one app. Features: • AI-powered skin tone detection • Undertone analysis (cool, warm, neutral) • Cross-brand shade matching • AI Beauty Advisor with personalized beauty recommendations • Weekly Beauty Check to monitor your skin over time • Real-time product availability • Confidence score for every match • Save your scan history and favourite matches Stop guessing your foundation shade. Get it right every time. Discover your perfect match with ShadeMatch today.
Simple Beauty
This AI-powered app analyzes your skin tone to find your perfect foundation shade across multiple brands. It offers personalized recommendations, application guides, and allows you to save your favorite products.
- AI skin tone analysis
- Cross-brand shade matching
- Personalized shopping tips
- Foundation application guide
- Save favorite shades
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SimpleBeauty — AI-Powered Foundation Shade Matching App What It Is SimpleBeauty is a mobile-first web app that helps users find their perfect foundation shade using AI skin tone analysis and cross-brand shade matching. It's designed to feel like a premium beauty tool — fast, elegant, and personalized. AI Scanner — Point your camera at your face and get your exact skin tone, undertone, and depth detected instantly. Shade Match — See ranked foundation matches from real brands based on your scan, with a direct link to buy each one. Cross-Match — Pick a foundation you already own and find the closest dupes across other brands. Results Page — View your full skin profile with personalized shopping tips and finish/texture previews. Application Guide — Step-by-step instructions for applying liquid, powder, or cream foundation. My Shades — Log and save the foundations you own or love, with notes and color swatches. Dashboard — Your personal beauty hub showing your latest scan, saved favorites, and quick actions.
Screenshots
Verdict
The clearest difference is in-app purchases: Simple Beauty at none against ShadeMatch's 1. On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. ShadeMatch sells 1 one-off in-app purchase. Simple Beauty asks for nothing beyond the download.
ShadeMatch ships an update every 5 weeks, Simple Beauty every 3 weeks. The most recent releases landed on October 24, 2026 and October 28, 2026 respectively.
| Parameter | ShadeMatch | Simple Beauty |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (1 ratings) — better |
| Number of ratings | — | 1 — better |
| Update frequency | Every 5 weeks | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | — | Free |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 — better | 15.5 |
| Further details — not scored | ||
| Size | 50 MB | 54 MB |
| Age rating | 4+ | 4+ |
| Developer | Ojonugwa S. Onoja | Irma Valentin-Salgado |
In-app purchases
ShadeMatch
- ShadeMatch Premium Lifetime$12.99
Simple Beauty
No in-app purchases
