Puro vs Purity

Microplastics are in your water, food, air, and everyday products. Research suggests the average person takes in thousands of particles every week, mostly without realizing it. Puro turns that invisible exposure into something you can see, understand, and actually reduce, starting with your first score in minutes. Scan any product. Get an instant answer. Point your camera or scan a barcode, and Puro's AI analyzes the packaging and materials to give you a clear microplastic risk score — with a breakdown of why. No guessing, no research rabbit holes. See your exposure add up in real time. Your dashboard tracks daily, weekly, and monthly trends and breaks exposure down by category — water, food, home, and personal care — so you know exactly where yours is coming from and what to change first. Build better habits, one quest at a time. Daily quests and challenges turn reduction into small, doable actions. Earn points, unlock achievements, and watch your score drop as new habits stick. Swap smarter, not harder. Puro suggests safer, lower-exposure alternatives and lets you compare scores side by side — so every purchase becomes an easy win. Learn from science you can trust. An expert knowledge base distills peer-reviewed research into practical, readable guides, so you always know the "why" behind every recommendation. Your privacy comes first. Your data is encrypted, never sold, and fully in your control. GDPR and CCPA compliant. Puro is a paid subscription app. Full access requires Puro Premium, an auto-renewing subscription ($9.99/month or $39.99/year). Everything above is included: unlimited scanning, advanced analytics, unlimited articles, daily quests, and personalized exposure tracking. The annual plan includes a 7-day free trial for eligible new subscribers. Subscription Information: Puro is a paid app that requires an auto-renewing subscription (Puro Premium) to use after onboarding. Puro Premium — Monthly: $9.99/month (no free trial) Puro Premium — Annual: $39.99/year (save 67%), including a 7-day free trial for eligible new subscribers The 7-day free trial applies to the annual plan only. If you subscribe, any unused portion of the free trial is forfeited. Payment is charged to your Apple ID account at confirmation of purchase. Your subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours prior to the end of the current period. To cancel a trial, do so at least 24 hours before it ends. Manage or cancel anytime in Settings > Apple ID > Subscriptions. Prices are shown in the App Store in your local currency before you confirm purchase. Privacy Policy: https://www.puroapp.app/privacy Terms of Service: https://www.puroapp.app/terms

Know what's really in the products you use every day. Purity scans any barcode — or any product name — and gives you an instant 0–100 Purity Rating across the five chemicals that matter most: microplastics, PFAS "forever chemicals," BPA/BPS, phthalates, and heavy metals. Every score is based on published, peer-reviewed research, with a plain-English explanation and a free fix you can do right now. WHAT YOU CAN DO • Scan a barcode for an instant Purity Rating and chemical breakdown • Search any product by name — no barcode needed • Run a guided Home Audit, room by room, to find hidden plastic in things you already own • Snap a photo of barcode-less items (clothing, cookware, furniture) and let AI identify the risk • Get a safer alternative for almost everything you scan • Track your daily microplastic exposure and watch it drop as you make better choices FREE VS PREMIUM Free: 3 barcode scans a day, plus unlimited product-name search. Premium: 100 barcode scans a day, 20 photo scans a day, the full home audit, your exposure tracker, research alerts, and deep analysis with source citations. Purity is research-based information, not medical advice. Scores reflect current scientific literature on chemical exposure, not personal health outcomes. Always consult a healthcare professional for medical decisions. ———— Terms of Use (EULA): https://virtuous-hope-production-4f7d.up.railway.app/terms Privacy Policy: https://virtuous-hope-production-4f7d.up.railway.app/privacy