Your Baseline vs Catalyst

Baseline is a checklist for tracking the things you want to do every day. Build your list once. It comes back every morning. Add things as you go, check things off, skip what you need to. Keep track of what keeps you grounded. Your basics - medications, movement, meals, water, workouts, reading, reminders - all on one screen. Three item types cover almost everything: checks (done or not), counters (tap to increment toward a target), and trackers (log a value like weight, sleep, or miles). Baseline is free, forever. The free app includes unlimited tasks, all three item types, all scheduling options, day brackets, and 10 starter templates. No ads. No algorithms. No data collection. Everything stays on your device. BASELINE PRO Baseline Pro adds 10 more templates plus three features and three advanced tools that let you do more: Focus - A single-task view for priorities. One item at a time. Complete it. Move on. Insight - Your week at a glance. What you completed, what you pushed, what's trending up or down. Intention - A short morning note and an evening reflection. A quiet framing for your day. Connect - Keep up with your connections. Set a cadence for reaching out to your friends and family. Cycle - Multi-step plans that run on your daily list. A more detailed tool for keeping up with complex tasks. Practice - Track anything you're building. Set a pace, measure progress, watch the target move with you. Baseline Pro also includes all themes and every feature we build next. WHAT YOU GET - Unlimited tasks at every tier - Fast, keyboard-friendly entry - Day brackets to break up your to-do list: morning, afternoon, and evening - Clean export of all your data at any time - No account, no sign-in, no cloud WHAT MAKES BASELINE DIFFERENT - No streaks. Missing a day doesn't undo your work. - No social features. Your list is yours. - No cloud. Everything stays on your phone. - No ads. No data collection. No algorithms. - Built around your list, not around engagement metrics. We built Baseline for ourselves. Our lives work better with structure, and every productivity tracker or checklist app we tried felt overcomplicated and overconnected. We wanted to replace waking up and doomscrolling with looking over the most important parts of our day. So we built something simple that works, and made it free so it can work for you, too. Most apps want you engaged with their product. Baseline wants you engaged with your life. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

You know what you need to do. The hard part is following through. The email you keep avoiding. The project you keep restarting. The thing that’s been “this weekend” for a month. Catalyst is an AI goal planner built for the gap between knowing what matters and actually doing it. Talk it through with Jax, your voice-first AI coach. Sort through competing priorities, choose a manageable next step, and keep your goals and progress in view. WHEN EVERYTHING FEELS IMPORTANT Five things feel urgent. You don’t know where to start. So you reorganize the list, think about it some more, and end the day with the same things still waiting. Jax helps you work through what’s competing for your attention and turn a bigger goal into a next step you can actually take. Less spinning. More moving. WHEN YOU KEEP PUTTING IT OFF You already know the task matters. That doesn’t make starting easy. Bring Jax the thing you’ve been avoiding — the application, the hard email, the project you’ve restarted three times — and work through what’s getting in the way. You don’t need another productivity tip. You need somewhere to start. WHEN THE WEEK CHANGES Monday’s plan can look very different by Thursday. Meetings move. Something takes longer than expected. A new priority appears. Catalyst keeps your goals, projects, saved steps, and progress together in My Plan so you can return to what matters instead of mentally starting over. A COACH WHO REMEMBERS Jax carries relevant context across conversations, helping you revisit goals, commitments, and the things you keep coming back to. Less re-explaining. More continuity. FROM TALKING TO DOING Use Catalyst to: - Find your focus when everything feels important - Work through the task you keep putting off - Break bigger goals into manageable next steps - Think through decisions without waiting for perfect certainty - Keep goals, projects, saved steps, and progress in My Plan - Mark steps complete and reflect on what helped - Set optional check-in reminders - See your next step on your Home Screen with the Catalyst widget - Ask Jax to add a step to your iPhone calendar VOICE FIRST. TEXT WHEN YOU WANT IT. Talk naturally with Jax while making coffee, taking a walk, or sorting through a busy day. No perfect prompt required. Prefer text? Type instead and follow the conversation in the transcript. COACHING THAT FITS YOU Choose supportive, balanced, or direct coaching, with shorter or fuller replies. Jax draws from a curated coaching knowledge library informed by 347 books across productivity, leadership, personal development, finance, health, communication, and behavior change. FREE TO START - 10 Jax replies per week - 1 active project - 2 goals - Memory included CATALYST PRO - Monthly or yearly subscription - Up to 100 Jax replies per day - Unlimited goals and projects - Live web search - Deeper context and pattern tracking You don’t need another place to collect advice. You need a way to turn what matters into something you can actually do next. Meet Jax. Start with the thing you keep putting off. Built by Aurandel. Catalyst provides AI-generated coaching for personal development. It is not a substitute for professional medical, mental health, legal, or financial advice. AI responses may be inaccurate. SUBSCRIPTION DETAILS Catalyst Pro is an optional auto-renewing subscription billed through your Apple Account. Your subscription renews automatically unless canceled. Manage or cancel your subscription in your App Store account settings. Terms of Use: https://catalystgoals.com/terms/ Privacy Policy: https://catalystgoals.com/privacy/