Comparison

Simple Rituals vs Urgent or Important

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Simple Rituals

This app helps you manage your day by focusing on upcoming tasks without the pressure of streaks or scores. It divides your day into three windows and allows you to assign priorities to your rituals, offering gentle nudges or no reminders at all.

Highlights
  • Day divided into three windows
  • Ritual priorities (Must, Should, Could, Won't)
  • No streaks or scoring
  • Postpone rituals instead of failing
  • Monthly calendar of past days
  • Gentle, optional reminders
Features
Read full description

Simple Rituals does not keep score. It keeps your place. It shows one thing: the next ritual, in the part of the day you are actually in. Complete it, or postpone it, and the day moves on. A short "Then" line tells you what follows, so you always know what is next without having to look at everything at once. A morning. An afternoon. An evening. THREE WINDOWS The day is held in three parts, and each part keeps its own rituals. Morning - begins 6:00, ends 10:00 Afternoon - begins 12:00, ends 17:00 Evening - begins 19:00, ends 22:30 A ritual belongs to a window rather than to an exact minute, so a morning routine has shape without a clock to fall behind. Give it a time only if it needs one. FOUR PRIORITIES Every ritual carries one, and you choose which. Must - non-negotiable Should - want to, most days Could - if time allows Won't - intentionally parked Won't is the priority that usually goes missing: it lets an intention stay on your list while you are openly not doing it. Nothing has to be deleted in order to be paused. NO STREAKS. NO SHAME. There is no chain to protect, no perfect record to defend, no number that falls because life happened. A day counts as kept if you completed anything at all. And when something cannot happen, you postpone it - the ritual moves, it does not fail. That was a decision, not an omission. YOUR DAYS A month calendar of the days behind you, always a tap away. Each day reads plainly - Kept. A gap here. Not yet. No record. Gaps are shown, never underlined in red. A record, not a report card. WHAT A RITUAL IS MADE OF A name. A window. A priority. A time, if you want one. That is the whole editor: no tags, no notes, no timer counting you down. Every field you would have to think about is one more reason not to open the app tomorrow. GENTLE NUDGES, OR NONE AT ALL A quiet reminder as a part of your day begins. Reminders make no sound and set no badge. They are scheduled on your iPhone rather than sent from a server, and a single switch in Settings turns them off for good. START WITH ONE RITUAL YOU CHOSE No email and no password to sign up - you are anonymous by default. Setup takes a moment, and the first thing it asks is that you write one ritual in your own words. Later you can use Sign in with Apple for one reason only: so your rituals come back after a reinstall, or on a new phone. WHAT IT COSTS The morning window is free, and stays free. The afternoon and evening windows open together with a single one-time purchase - lifetime access, charged once to your Apple Account, yours to keep. It is not a subscription and it does not renew. Restore it any time from Settings. WHAT YOU WILL NOT FIND No streaks, no badges, no score, no leaderboard. You start with one ritual: the one you wrote yourself. Add the next when it earns a place. FOR PEOPLE WHO HAVE DELETED A HABIT APP BEFORE Usually on the day the streak broke - eleven days kept, the twelfth missed, and the app never opened again. Or the morning the notifications began to feel like an accusation. This one is built on the opposite assumption: that you already know what matters, that some days will be gaps, and that a quiet list you actually kept is worth more than a perfect one you abandoned in March. If a change cannot be saved, the app says so rather than pretending it worked. Your data, and the anonymous account holding it, can be deleted from Settings whenever you like. Made for iPhone, in one quiet light theme: cream, forest green, and a serif that does not raise its voice. Simple Rituals supports personal reflection and everyday routine building. It is not a medical or mental health service, and does not provide diagnosis, advice, or treatment. Terms of Use: https://feelingmindful.com/apps/simple-rituals/terms Privacy Policy: https://feelingmindful.com/apps/simple-rituals/privacy Small things, done daily.

About

Urgent or Important

Features
Read full description

Write it down, tap Urgent or Important, and it lands in the right square. No account, no ads, no setup — one matrix and three widgets. Urgent or Important is an Eisenhower matrix: every to-do is sorted by two questions, is it urgent, is it important. You never pick a square yourself. Flip the Important and Urgent switches and the task drops into the square where it belongs. No tab bar, no calendar, no timer: open the app and the four squares are right there. ● Urgent work is the first thing you see — the top-left "Do now" square catches your eye first with its red dot ● Two switches put it in its place — Important and Urgent decide the square, and when something stops being urgent, one switch moves it next door ● Start typing the moment it opens — no walkthrough, no sample tasks, just an empty matrix ● Write weekly chores once — repeat daily, on weekdays or on one weekday, and finishing one creates the next ● Never miss a due date — one reminder at the time you choose for everything due today ● See it without opening the app — the medium Home Screen widget shows all four squares; the small and Lock Screen widgets show the "Do now" square Free - The matrix, unlimited tasks, both switches and drag between squares - Repeats (daily, weekdays, one weekday) and due-date reminders - Medium Home Screen widget (four squares), small and Lock Screen widgets ("Do now" square) - Undo right after deleting or completing a task - CSV export, dark mode, 5 languages - The same matrix on every iPhone signed in to your Apple Account, through iCloud (no login) Premium (monthly or yearly subscription, or a one-time lifetime unlock) - Several matrices — keep work, home and study apart - Tasks move to urgent on their own as the due date nears, and you see how often you put one off - Done archive — finished tasks stay for 90 days and can be brought back - Restore deleted tasks from Trash for 30 days - 4 app icons · 4 color themes About subscriptions: Premium is available as a monthly subscription, a yearly subscription, or a one-time lifetime purchase. There is no free trial that starts on its own, and the price and billing period are shown on screen before you pay. Subscriptions renew automatically unless canceled at least 24 hours before the end of the period, and payment is charged to your Apple ID account. Manage or cancel in your App Store account settings. The lifetime purchase is a single payment and never renews. No account, no server. Your tasks live only on your iPhone, and keeping your iPhones matched goes through your own iCloud and nowhere else. Version 1.0 is iPhone only (iPad comes in a later version). Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://aside.ai.kr/en/apps/eisenhower/privacy

Screenshots

Simple Rituals4 screens
Urgent or Important4 screens

Verdict

The call

Simple Rituals and Urgent or Important are too close to call on the numbers: across 5 compared parameters — price, ads, in-app purchases and device support among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Simple Rituals sells 1 one-off in-app purchase and Urgent or Important sells 3 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

ScorecardNo meaningful differences
Simple Rituals versus Urgent or Important: the parameters behind the verdict, then further details
ParameterSimple RitualsUrgent or Important
PriceFreeFree
Rating5.0 (1 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings1 — better—
Update frequencyEvery 11 days—
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhoneiPhone
Requires iOS16.4 — better17.0
Further details — not scored
Size51 MB19 MB
Age rating4+4+
DeveloperNicholas ProkeschYunseong Jung

In-app purchases

1 purchases

Simple Rituals

One-time1
  • Lifetime Pro$9.99
3 purchases

Urgent or Important

Subscriptions2
  • Premium Monthly$2.991 Month
  • Premium Yearly$17.991 Year
One-time1
  • Premium Lifetime$24.99

Questions

Is Simple Rituals free?
Simple Rituals is free to download, with in-app purchases available.
Is Urgent or Important free?
Urgent or Important is free to download, with in-app purchases available.
Do Simple Rituals or Urgent or Important have ads?
Neither Simple Rituals nor Urgent or Important shows ads.

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