Esilbe vs おしたくマスターボード
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Esilbe
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Picture cards make "what's next" easy to see. When kids can see it, they can do it themselves. "I did it!" feels good — and that good feeling is what makes them want to try again tomorrow. Esilbe is a picture-card schedule app that helps families ride that positive cycle together. Built on the visual schedule and structured-teaching ideas used in early-intervention settings, it turns everyday routines into a string of small "I did it!" moments. [What you can do] ■ Build the day with friendly picture cards Pick from 100+ built-in cards to put together morning, afternoon, and evening routines in seconds. Analog clock cards make "what time" easy to share, too. ■ Tap to mark each step done Each step lines up as a picture card. Tap when it's done — that's it. Simple enough for a parent and child to work through it side by side. ■ A hanamaru for every "I did it!" Tap a card when it's done and a hanamaru — the flower-circle Japanese teachers draw on great work — is stamped on it. Finish them all for a big one. "You did it!" — the app celebrates with you. ■ The week ahead, at a glance Lay out picture cards for the next seven days, starting today, so "what are we doing tomorrow?" feels exciting, not uncertain. Knowing what comes next helps kids feel safe. ■ Make cards from your own photos Snap your child's actual toothbrush, the shoes they love, the snack they always ask for — and turn them into cards. Routines built from "Hey, I know that one!" land very differently from generic clip art. ■ Calm, kid-friendly design Soft, calm colors, rounded shapes, and reduced visual noise help kids focus on the task in front of them. Dark mode keeps things gentle around bedtime, too. ■ Look back, build confidence A calendar fills up with hanamaru on the days they did it. "We did it yesterday, we did it today" — small wins that add up to real confidence. ■ Plus the basics - Keep-screen-on for uninterrupted routines - Card orientation: portrait or landscape - Timer that shows how much time is left - Picture-card quiz for playing with words - Data stored on-device — works fully offline [Made for families who want to] - Add visual support for a child who finds words alone hard to follow - Try picture-card communication at home in a low-pressure way - Make morning prep, therapy sessions, or the school commute feel a little lighter - Cheer "you did it!" together as a family Esilbe brings the "build a sense of what comes next" and "structure the day" ideas from early-intervention practice into your kitchen and your couch, in a form anyone can pick up. Let's celebrate the small wins, together. [About usage] Core features are free. Some features are available with the optional "Esilbe Plus" subscription, offered in two plans (Monthly / Annual). A 30-day free trial is included with both. [Auto-renewable subscription disclosure] Esilbe Plus is available in two plans: - Monthly plan Title: Esilbe Plus (Monthly) Length: 1 month (auto-renewing) / 30-day free trial Price: 480 JPY per month (or the local-currency equivalent shown at the time of purchase) - Annual plan Title: Esilbe Plus (Annual) Length: 1 year (auto-renewing) / 30-day free trial Price: 4,800 JPY per year (or the local-currency equivalent shown at the time of purchase) — about 400 JPY/month, ~17% off the monthly rate - Payment will be charged to your Apple ID account at the confirmation of purchase. - Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. - Your account will be charged for renewal within 24 hours prior to the end of the current period. - You can manage your subscription and turn off auto-renewal at any time in your Account Settings after purchase. - Any unused portion of a free trial period is forfeited when you start a paid subscription. Terms of Use: https://esilbe.com/terms Privacy Policy: https://esilbe.com/privacy
おしたくマスターボード
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お子さまの毎朝のおしたく(身じたく)をマスコットキャラクターと一緒に楽しく習慣化! ■ こんなお悩みありませんか? ・毎朝「早くして!」と言ってしまう ・子どもが自分からおしたくしてくれない ・朝の準備に時間がかかりすぎる ■ おしたくマスターボードで解決! かわいいマスコットが「はみがきしよう!」と声をかけてくれるから、お子さまが自分から動き出します。 ■ 主な機能 ・8種類のかわいいマスコットから選べる ・タスクをタップするだけの簡単操作(3歳〜) ・カウントダウンタイマーでやる気アップ ・「できた!」の褒め演出で達成感たっぷり ・がんばりシールを集めてコレクション ・連続達成でスペシャルシールをゲット ・親モードでタスク・通知を自由にカスタマイズ ■ 対象年齢 3歳〜9歳のお子さまと保護者の方 ■ 安心設計 ・広告は親モードのみ表示 ・子どもモードはPINロックで保護 ・オフラインで動作 ・アカウント登録不要
Screenshots
Verdict
The clearest difference is in-app purchases: おしたくマスターボード at none against Esilbe's 2. Esilbe's advantage is ads (none vs shown) and update cadence (every 3 days vs every 9 days). On price and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Esilbe sells 2 in-app purchases, starting at $2.99 per month. おしたくマスターボード asks for nothing beyond the download.
Esilbe ships an update every 3 days, おしたくマスターボード every 9 days. Both last shipped on October 31, 2026.
| Parameter | Esilbe | おしたくマスターボード |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 days — better | Every 9 days |
| Ads | No — better | Yes |
| In-app purchases | Yes | No — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 27 MB | 24 MB |
| Age rating | 4+ | 12+ |
| Developer | Shintaro Katafuchi | Ryutaro Nakano |
In-app purchases
Esilbe
- Esilbe Plus1 Month trial$2.991 Month
- Esilbe Plus1 Month trial$29.991 Year
おしたくマスターボード
No in-app purchases








