I Will Be vs Simple Affirmations
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
I Will Be
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IWillBe is a daily affirmation practice built around one simple question: Who are you becoming? You write a single identity anchor - "I'm becoming the calm parent" or "the writer who shows up" - and the rest of the app personalizes around it. Affirmations call you by name. Practice sessions are framed by who you're becoming. Every meaningful action counts as a vote toward that identity. WHAT'S INSIDE โข Daily affirmation feed with 5 personalized cards each morning โข Personalized AI affirmations generated from your identity statement โข Practice mode with optional narration in a calm, natural voice โข Home Screen and Lock Screen widgets that show your identity anchor and vote count โข Solid, gradient, photo, and video themes โข Streak counter (streak is consistency; votes are commitment) โข Favorites, history, and custom collections โข Share affirmations as image cards PREMIUM ($47.99/year, 3-day free trial) โข Unlimited custom affirmations โข Premium photo and video themes โข AI affirmation regeneration โข Ad-free forever PRIVACY โข Your identity statement and answers stay on-device unless you use AI generation โข AI generation sends your identity statement, optional first name, pronouns, and topic preferences to our server and Anthropic; it does not send your email, contacts, or precise location โข PostHog provides pseudonymous product analytics with no named profile and no cross-app tracking Privacy policy: https://iwillbe.illustrious.dev/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Simple Affirmations
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Affirm is a calmer, more personal way to build a daily affirmation habit. Swipe through affirmations that fit your mood, save the ones that land, and come back to the words you want close when life feels noisy. EVERY DAY - Explore a curated affirmation library by mood and category - Keep a streak going and see your week in a gentle recap - Write short reflections in a private journal - Get gentle reminders at the times that suit you - Put affirmations on your Home Screen and Lock Screen with widgets, and flip to the next one or favorite it right from the widget - Open Affirm with Siri, Shortcuts or Control Center - Save breathing sessions to Apple Health as mindful minutes (optional) - Share an affirmation as a card or a link - Use the app in English or Spanish AFFIRM PRO - Listen mode: hear your affirmations read aloud, hands-free, with lock screen controls - Guided programs: short multi-day journeys for confidence, calm, gratitude and more - Custom rituals: build your own morning or evening routine, with its own reminder - Mirror mode: say your affirmation to yourself with the front camera (nothing is recorded) - Reminders before calendar events, so a calm word arrives before a busy moment - Your own affirmations in your own words, with optional voice notes or photos - AI daily sets personalized to your goals - Art packs, premium themes and widget styles - Collections, insights and priority support Affirm Pro is an auto-renewing subscription, offered monthly or yearly. Payment is charged to your Apple ID account at confirmation of purchase. The subscription renews automatically unless it is cancelled at least 24 hours before the end of the current period, and your account is charged for renewal within 24 hours prior to the end of that period. You can manage or cancel your subscription in your Apple ID account settings after purchase. Any unused portion of a free trial, if offered, is forfeited when you purchase a subscription. You don't need an account to use Affirm. If you choose to sign in, your affirmations, favorites and progress are backed up and synced across your devices. Terms of Use (EULA): https://loftybits.com/affirm/terms Privacy Policy: https://loftybits.com/affirm/privacy
Screenshots
Verdict
I Will Be and Simple Affirmations are too close to call on the numbers: across 6 compared parameters โ price, update cadence, ads and in-app purchases among them โ neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. I Will Be sells 1 in-app purchase, starting at $47.99 per year and Simple Affirmations sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
I Will Be ships an update every 3 weeks, Simple Affirmations every 2 weeks. The most recent releases landed on October 31, 2026 and October 28, 2026 respectively.
| Parameter | I Will Be | Simple Affirmations |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 weeks | Every 2 weeks โ better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone | iPhone, iPad โ better |
| Requires iOS | 17.0 | 16.0 โ better |
| Further details โ not scored | ||
| Size | 6 MB | 61 MB |
| Age rating | 9+ | 4+ |
| Developer | illustrious development, llc | Loftybits OU |
In-app purchases
I Will Be
- IWillBe Premium3 Days trial$47.991 Year
Simple Affirmations
- Affirm Pro โ Monthly$2.991 Month
- Affirm Pro - Yearly$19.991 Year
Questions
Is I Will Be free?
Is Simple Affirmations free?
Do I Will Be or Simple Affirmations have ads?
Which is updated more often, I Will Be or Simple Affirmations?
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