Comparison

Captly vs Howbout

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Captly

This AI-powered tool assists users in crafting engaging social media captions and relevant hashtags. It offers tailored suggestions for various platforms and industries, allowing for customization of tone and content. Users can generate multiple caption options and refine them before posting.

Highlights
  • AI-generated caption options
  • Platform-specific content
  • Business and personal modes
  • Tone and industry customization
  • Smart hashtag generator
  • Best time to post suggestions
  • Caption editing and history
Features
Read full description

Captly is your AI caption co-writer for small business owners, creators, and anyone who'd rather grow their following than stare at a blank caption box. Describe your post, pick your vibe, and Captly instantly writes three scroll-stopping caption options tailored to your platform — Instagram, Facebook, LinkedIn, TikTok, or X. BUSINESS OR PERSONAL Switch between Business mode for on-brand marketing captions and Personal mode for everyday posts that sound like you — birthdays, trips, milestones, food, pets, and more. WHY CAPTLY • 3 unique captions every time — never settle for one bland option • Business & Personal modes for work posts and real-life moments • Tuned for 22 industries, from coffee shops to real estate to fitness • Tone control — pick up to 3 vibes (casual, bold, witty, professional, and more) • Edit any caption right in the app before you copy • Live character count for each platform's limit • "Must-include" words the AI weaves into every caption • Platform-aware writing that fits how each app actually works • One-tap Remix — make any caption shorter, longer, funnier, or more professional • Smart hashtag generator grouped by niche, trending, and broad reach • Best Time to Post suggestions so your content lands when people are scrolling • Caption history so your best work is always a tap away FREE TO START Generate up to 10 captions a month free. Upgrade to Pro for up to 150 generations a month plus the full toolkit. Spend less time wording your posts and more time living your life — and running your business. Download Captly and never face a blank caption box again. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://captura.replit.app/privacy-policy

About

Howbout

Features
Read full description

Howbout - Shift Planner is a simple and modern way to organize your work schedule. Whether you're managing your own shifts, rotating schedules, or weekly work plans, Howbout - Shift Planner gives you a clean and intuitive way to organize your work life. With a subscription, you can create, edit, and track shifts, view your schedule by day, week, or month, plan recurring shifts, monitor your working hours, and keep your work calendar organized in one place. Designed for employees, freelancers, healthcare workers, retail staff, hospitality teams, and anyone working rotating schedules, Howbout - Shift Planner makes it easy to stay on top of every shift. Premium Subscription Required A subscription is required to access and use the app's features. New subscribers can start with a 3-day free trial. After the trial, your selected subscription automatically renews unless canceled. You can manage or cancel your subscription through your App Store account settings. Start your 3-day free trial and discover a smarter, faster, and more organized way to manage your shifts and work schedule. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy https://www.igorstojanovic.com/privacy

Screenshots

Captly4 screens
Howbout3 screens

Verdict

The call

The clearest difference is update cadence: Captly at every 5 days against Howbout's monthly. Captly also leads on iOS requirement (15.1 vs 17.6). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Captly sells 5 in-app purchases, starting at $9.99 per month and Howbout sells 2 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Captly ships an update every 5 days, Howbout monthly. The most recent releases landed on October 31, 2026 and November 12, 2026 respectively.

Scorecard2 real differences · 8 level
Captly versus Howbout: the parameters behind the verdict, then further details
ParameterCaptlyHowbout
PriceFreeFree
Rating5.0 (2 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings2 — better—
Update frequencyEvery 5 days — betterMonthly
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPod — betteriPhone
Requires iOS15.1 — better17.6
Further details — not scored
Size44 MB2 MB
Age rating4+4+
DeveloperCHRISTOPHER BACAIgor Stojanovic

In-app purchases

5 purchases

Captly

Subscriptions1
  • Captly Pro$9.991 Month
One-time4
  • 10 Captly Credits$1.99
  • 20 Captly Credits$3.99
  • 50 Captly Credits$8.99
Show 1 more
  • 200 Captly Credits$24.99
2 purchases

Howbout

Subscriptions2
  • Month Subscription3 Days trial$4.991 Month
  • Year Subscription3 Days trial$24.991 Year

Questions

Is Captly free?
Captly is free to download, with in-app purchases available.
Is Howbout free?
Howbout is free to download, with in-app purchases available.
Do Captly or Howbout have ads?
Neither Captly nor Howbout shows ads.
Which is updated more often, Captly or Howbout?
Captly ships an update every 5 days, and Howbout monthly. Most recently, Captly was updated on October 31, 2026 and Howbout on November 12, 2026.

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