PupMarks vs Paw
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PupMarks
Track your dog's walks, record routes, and capture special moments with photos and notes. Organize your pup's health records, grooming, and milestones in a digital diary. Connect with other dog owners and control your sharing preferences.
- Dog walk tracking with route recording
- Capture photos and notes for special moments
- Digital diary for pup memories and care
- Insights on walks, distance, and exploration
- Create dog profiles and connect with other pups
- Control privacy and sharing settings
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Your dog's walks have a story. PupMarks is a dog walk diary and photo journal for the favorite sniffing spots, muddy paws, new friends and little moments you want to remember. Keep your puppy's first adventures and your dog's everyday walks together, with photos, notes and the places they happened. SAVE A WALK, KEEP THE MEMORY Start a walk to record its route, time and distance. Add a PupMark with one tap for a sniff, play break, treat, new friend or potty stop. Add a photo or note while the moment is fresh. Each walk becomes part of your pup's diary, so a familiar route has its own memories. A PHOTO JOURNAL FOR YOUR PUP Give the snapshots on your phone a place in your dog's story. Save a funny expression, a favorite stick or an afternoon at the park as a PupMark. Find the photo with its note and spot, instead of trying to remember which walk it came from. Your dog's profile brings walks, PupMarks and memories together. RELIVE A WALK, A WEEK OR A MONTH Replay turns saved walks and moments into a video made on your device. Watch one walk again, revisit a week together or look back over a month. Choose from 12 looks: Diary is free and 11 additional looks require PupMarks Plus. Customize your PupMark and walk cards, then save a video or share a video you choose with the people who love your pup. An export includes the content you choose to share; walk routes in the app stay private. SEE YOUR WEEK TOGETHER See weekly walks, distance, time outside and new ground explored. Find favorite spots and notice how your walks add up. The diary keeps the moments alongside the walk recaps, so your dog's activity has a story as well as numbers. CARE NOTES AND TRUSTED WALKING HELP Keep vaccinations, medications, grooming and milestones with your pup's profile. Share walking duties with family, friends or a person you trust. Choose who is allowed to walk your dog and keep walk recaps in the diary. Dog owners and the people they trust can use ordinary PupMarks accounts. YOU CHOOSE WHAT YOU SHARE Connect with Pup pals and discover nearby public moments. Choose who can see your pup's profile and each PupMark. For shared PupMark pins, choose exact location, exact for you with an approximate spot for others, or approximate for everyone. Exact walk routes stay private. You can report content and block accounts. FREE AND OPTIONAL PUPMARKS PLUS Free accounts include the latest three months of Pup Diary history, Replay in the Diary look, Classic cards and 5 PupMarks styled with additional card looks. Optional PupMarks Plus adds older saved history (walks, PupMarks and Insights), all 12 Replay looks and every card look. It is an auto-renewing subscription, available monthly or yearly. The App Store shows the current price, billing period, any available introductory offer and renewal terms before purchase. Manage or cancel through the subscription settings for your Apple account. Deleting your PupMarks account does not cancel that subscription. FOR ELIGIBLE BUSINESSES Eligible businesses in the United States and Canada can request to manage a profile. An optional PupMarks Business Subscription offers a storefront, promoted map pin, offers, rewards and team tools. It renews automatically. The App Store shows the price, billing period and any available trial before purchase. Dog owners do not need a business subscription. PupMarks is for adults 18 and older. Location and map results depend on your device, network and location conditions. Always supervise your dog and use good judgment while walking. Support: https://www.pupmarks.com/support Terms: https://www.pupmarks.com/terms Privacy: https://www.pupmarks.com/privacy
Paw
Easily track your pet's meals, potty breaks, and health records. Gain insights into their well-being with AI food scoring and daily summaries. Share pet care with family and get answers to your pet questions from an AI assistant.
- Log meals, potty breaks, and weight
- AI food quality scoring
- Health records and vet visits
- Pet care assistant for questions
- Daily pet health summaries
- Family sharing for pet profiles
- Support for multiple pets
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Paw is the simplest way to care for your dog or cat — and actually understand their health. Log meals, potty breaks, weight, and vet visits in seconds. Then let Paw turn that everyday tracking into real insight: AI food scoring, daily summaries, and an assistant that answers your pet questions any time. EVERYTHING IN ONE PLACE • Food & feeding — log meals and get an instant AI quality score for any food • Potty tracking — pee, poop, consistency, and patterns over time • Health records — vet visits, vaccinations, medications, weight, and body condition • Journal — capture moods, milestones, and the little moments • Trends — see how eating, weight, and routines change week to week MEET ROVER, YOUR PET CARE ASSISTANT Ask anything — "Is this food good for my puppy?", "How often should she pee?", "What changed this week?" Rover knows your pet's history and answers in plain language. AI FOOD SCORING Scan or type any food and get a 1–5 quality score with clear pros and cons, so you can choose better at the shelf. DAILY INSIGHTS Wake up to a short, personalized summary of how your pet is doing and what to watch. BUILT FOR FAMILIES Share a pet with your partner, family, or sitter. Everyone logs to the same profile and stays in sync, with notifications when something's added. MADE FOR MULTIPLE PETS One app for the whole household — switch between pets with a tap. REMINDERS THAT MATTER Feeding times, overdue logs, and journal nudges — gentle, never noisy. Free for a limited time. Unlimited AI and multiple pets are coming with paid plans soon. Your pet can't tell you how they feel. Paw helps you figure it out.
Screenshots
Verdict
The clearest difference is rating: PupMarks at 5.0 against Paw's 3.0. Paw's advantage is in-app purchases (none vs 3). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. PupMarks sells 3 in-app purchases, starting at $3.99 per month. Paw asks for nothing beyond the download.
PupMarks holds the better App Store score, 5.0 against 3.0. Both are backed by a comparable volume of ratings — 1 and 2 respectively.
Both ship on a similar rhythm, roughly every 4 days. Both last shipped on October 31, 2026.
| Parameter | PupMarks | Paw |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 3.0 (2 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 | 2 — better |
| Update frequency | Every 4 days | Every 4 days |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 107 MB | 14 MB |
| Age rating | 17+ | 12+ |
| Developer | Nestory LLC | ETHAN SMITH PIRSO |
Customer experience
PupMarks
Paw
In-app purchases
PupMarks
- PupMarks Plus$3.991 Month
- PupMarks Plus Annual1 Year trial$39.991 Year
- PupMarks Business Subscription2 Months trial$44.991 Month
Paw
No in-app purchases









