Comparison

Focus by Joel Dickinson vs Iconify Magic

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Focus by Joel Dickinson

This app allows performers to reveal images participants are thinking of, either from their mind or a gallery. It offers multiple reveal modes and a natural interface, requiring no AI or internet during performance.

Highlights
  • Reveal thought-of images
  • Customizable image galleries
  • Multiple reveal modes
  • No AI or internet required
  • Instant reset
  • Smartwatch notifications
Read full description

A participant thinks of an image. Seconds later, you reveal what they are thinking. Your participant can either think of any image entirely in their mind within a category… or freely focus on an image from your gallery. No writing. No typing. No awkward procedure. No AI and no internet required during performance. Focus is a performance system built for magicians and mentalists, designed to create impossible thought-reading demonstrations using a completely natural gallery. “This has become a go-to for me. The reactions I get are absolutely insane.” — Joe Bainbridge Unlike many digital effects, Focus feels casual, organic, and genuinely natural in performance. The interface mirrors a real photo gallery, allowing the experience to unfold without suspicious handling, strange processes, or awkward procedure. Whether your participant thinks of an image in their mind or freely focuses on one from your gallery, the thought remains completely hidden. Use your own photographs, create custom galleries, and reveal thoughts in the way that best suits your performance style. Comes ready to perform with a built-in “Who Is It?” gallery, allowing you to start performing straight away. Built for real-world performance with instant reset, flexible handling options, optional smart watch notifications, and complete offline capability. Perfect for close-up, walkaround, social media, casual performing, content creators, and professional magic and mentalism routines. FEATURES • Create custom image libraries for different routines • Use your own photos from your gallery, files, or folders • Perform using either a freely thought-of image or a target gallery • Comes ready to perform with a built-in “Who Is It?” gallery • No AI • No internet required during performance • Choose different reveal modes for each routine • Instant reset • Flexible handling options • Optional notification system for compatible smart watches • Familiar gallery interface that feels natural and unforced • Fast, reliable, practical, and performance tested REVEAL MODES Focus is designed to reveal your participant’s thought in any way you want. If you simply want to secretly discover what your participant is thinking and reveal it later in your own way, Focus allows you to do that in seconds. Focus also includes several powerful built-in systems... Live Peek Secretly obtain the thought-of information with invisible handling. Reveal it naturally away from the screen, or receive the information through an optional notification system on your phone or compatible watch. Blind Reveal The participant interacts with the gallery while the phone remains face down. Somehow they still arrive at the exact image they are thinking of, this revelation happens in their own hands. Date Reveal A participant thinks of any image and any date. Moments later they discover that exact image was predicted long before the performance began, on the very date they are thinking of. Force Mode Focus doesn’t just reveal thoughts. It can secretly create them. Guide a participant to any image you choose while everything appears completely fair and natural. Mosaic Zoom out from a single image and watch the entire gallery visually transform into a giant mosaic revealing the participant’s exact thought. Falling Tiles The gallery shatters apart, exposing the single image the participant is merely thinking of beneath it. Polarise Shake the device and the gallery visually morphs into one clear image, the image held in the participant’s mind. Recently Added Sometimes the strongest methods are the simplest. Quietly identify the participant’s image using a deceptively innocent reveal process that feels completely genuine and impossible to backtrack. Turnover Appear to arrive at the wrong conclusion before the image unexpectedly transforms, revealing that you knew the participant’s thought all along. Designed for performers who want mentalism that feels impossible, fast, and real.

About

Iconify Magic

Read full description

ICONIFY: the corporate magic app built to put your client's brand front and center. Finish your routine. Tell them there's one more surprise. They look at your phone, concentrating on their company logo. Suddenly the screen changes: familiar app icons fall, tumble, and reshuffle themselves, then glide together on their own to form your client's actual logo. One tap, and the screen opens straight to their website, their social media, or a personalised prediction. Their brand. Your story, Your reveal. The kind of moment people are still talking about weeks later. THE STORY There are countless magic apps on the market, but as working performers we kept overlooking the most important thing in the room: our client's brand. After talking it through with James Buchanan, developer of David Penn's acclaimed Digital Reveals, we built Iconify from the ground up around one idea: put the client's own identity at the centre of the effect. WHY ICONIFY - Beyond logos: reveal any photo, image, or forced prediction you choose, not just a company logo. - Genuinely modern visuals: icons fall, morph, and reassemble on their own, nothing about it looks like a slideshow. - Built for working pros: reliable, easy to perform, and designed for corporate magicians, trade show performers, and mentalists who want to command higher fees. Elevate your corporate act. Leave the kind of impression that outlasts the gig. Get Iconify today.

Screenshots

Focus by Joel Dickinson3 screens
Iconify Magic2 screens

Verdict

The call

The clearest difference is price: Iconify Magic at $9.99 against Focus by Joel Dickinson's $59.99. Iconify Magic also leads on update cadence (every 2 days vs every 3 weeks). On ads, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Focus by Joel Dickinson costs $59.99 and Iconify Magic $9.99 up front. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Focus by Joel Dickinson ships an update every 3 weeks, Iconify Magic every 2 days. The most recent releases landed on September 23, 2026 and October 13, 2026 respectively.

Scorecard2 real differences · 6 level
Focus by Joel Dickinson versus Iconify Magic: the parameters behind the verdict, then further details
ParameterFocus by Joel DickinsonIconify Magic
Price$59.99$9.99 — better
Positive reviews100.0% of reviews—
Update frequencyEvery 3 weeksEvery 2 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationPaid—
DevicesiPhoneiPhone
Requires iOS17.0 — better18.6
Further details — not scored
Size34 MB39 MB
Age rating4+17+
DeveloperJoel DickinsonJAMES BUCHANAN COWAN

In-app purchases

None

Focus by Joel Dickinson

No in-app purchases

None

Iconify Magic

No in-app purchases

Questions

Is Focus by Joel Dickinson free?
Focus by Joel Dickinson costs $59.99, with no in-app purchases.
Is Iconify Magic free?
Iconify Magic costs $9.99, with no in-app purchases.
Do Focus by Joel Dickinson or Iconify Magic have ads?
Neither Focus by Joel Dickinson nor Iconify Magic shows ads.
Which is updated more often, Focus by Joel Dickinson or Iconify Magic?
Focus by Joel Dickinson ships an update every 3 weeks, and Iconify Magic every 2 days. Most recently, Focus by Joel Dickinson was updated on September 23, 2026 and Iconify Magic on October 13, 2026.

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