Comparison

Publy vs ego

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Publy

Features
Read full description

Create posts and carousels in your own voice. Turn ideas, notes and voice messages into content ready to publish — all in one place. BUILT FOR MODERN CREATORS Most creator tools solve only one part of the workflow. You write in one app, design in another, then spend hours adapting content for different platforms. Publy brings the entire creator workflow into one place. Capture ideas, structure your thoughts, generate content in your voice and instantly turn it into polished visuals ready to publish. WRITE IN YOUR OWN VOICE Train Publy on your writing style to create content that feels personal, natural and authentic. Preserve your tone, rhythm and personality while publishing more consistently. No robotic AI writing. No generic outputs that sound like everyone else. NEVER RUN OUT OF IDEAS Generate hooks, post ideas and content angles for any topic in seconds. Pick what resonates, then instantly turn it into a full post or carousel. TURN MESSY THOUGHTS INTO POLISHED POSTS Brain dump ideas, upload rough drafts or record voice notes. Publy organises scattered thoughts into structured content while keeping your original meaning intact. You think out loud. Publy makes it readable. CREATE BEAUTIFULLY DESIGNED CAROUSELS Beautiful typography, balanced layouts and flexible styling without the complexity of traditional design tools. Customise your content with: • Fonts • Colours • Gradients • Layouts • Patterns • Custom visuals • Brand styling Upload your own images or instantly find visuals inside the app with Unsplash integration. CREATE ONCE. ADAPT EVERYWHERE. Resize your content automatically for: • Instagram posts • Instagram Stories • LinkedIn carousels • Square formats • Portrait formats • Social content across platforms No manual redesign. No broken layouts. SMARTER CONTENT WITH YOUR CONTEXT Tell Publy about your niche, audience, goals and tone of voice. The more context Publy understands, the more relevant and aligned your content becomes. PERFECT FOR • Content creators • Personal brands • LinkedIn creators • Instagram creators • Coaches & consultants • Founders & entrepreneurs • Marketers & freelancers Create content that sounds like you, looks professional and is ready to publish in minutes. Privacy Policy: https://getpubly.com/privacy/ Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

ego

Features
Read full description

Turn your ideas into LinkedIn posts that perform. Describe your idea in one sentence, paste your notes or share an experience: ego writes a structured post with the right tone and a strong hook. Review, tweak, publish, straight to LinkedIn, without leaving the app. WHAT YOU CAN DO • Generate LinkedIn posts from a simple idea, in the tone of your choice (professional, inspiring, educational, provocative, casual) • Write in YOUR style: ego analyzes your past posts and mirrors the way you write • Publish instantly or schedule posts for the day and time you choose • Attach photos and videos from your gallery, or a PDF document • Generate AI visuals: images and short videos, LinkedIn-ready • Create AI-generated multi-page PDF carousels • Ground your posts in Projects: drop your documents (PDF, Word, Excel, notes) and ego remembers them to write posts true to your business • Find, edit, reschedule or delete all your posts BUILT FOR CREATORS AND INDEPENDENTS Consultants, founders, freelancers, executives: post consistently without losing your evenings. The preview faithfully reproduces the LinkedIn rendering before you publish. SIMPLE SIGN-IN Sign in with your LinkedIn account: your profile is ready in seconds and your posts are published on your profile, in your name. ego is built in France. Your data stays yours: no ad tracking, and you can delete your account at any time from the app.

Screenshots

Publy4 screens
ego4 screens

Verdict

The call

The clearest difference is in-app purchases: ego at none against Publy's 2. ego also leads on update cadence (weekly vs every 3 weeks) and iOS requirement (16.4 vs 26.0). On price, ads and device support there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. Publy sells 2 in-app purchases, starting at $14.99 per month. ego asks for nothing beyond the download.

UpkeepUpdate frequency

Publy ships an update every 3 weeks, ego weekly. The most recent releases landed on October 28, 2026 and October 25, 2026 respectively.

Scorecard3 real differences Ā· 3 level
Publy versus ego: the parameters behind the verdict, then further details
ParameterPublyego
PriceFreeFree
Update frequencyEvery 3 weeksWeekly — better
AdsNoNo
In-app purchasesYesNo — better
DevicesiPhoneiPhone
Requires iOS26.016.4 — better
Further details — not scored
Size58 MB39 MB
Age rating4+4+
DeveloperNATALLIA RATSINSKAYABeerosophy

In-app purchases

2 purchases

Publy

Subscriptions2
  • Publy Pro Monthly$14.991 Month
  • com.publy.pro.yearly$99.991 Year
None

ego

No in-app purchases

Questions

Is Publy free?
Publy is free to download, with in-app purchases available.
Is ego free?
ego is free to download, with no in-app purchases.
Do Publy or ego have ads?
Neither Publy nor ego shows ads.
Which is updated more often, Publy or ego?
Publy ships an update every 3 weeks, and ego weekly. Most recently, Publy was updated on October 28, 2026 and ego on October 25, 2026.

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