Purpose vs StructMemo

Purpose is a precision personality intelligence platform for the decisions that shape your life. Generate a deep read on how you and other people actually operate and the dynamics between them. For couples. For cofounders. For friends. For hires. For the relationships you can't afford to read wrong. What it does: ⁍ Blueprint - Built for depth. A precise read on your patterns: how you operate under pressure, where your blind spots live, what you're actually optimizing for. Refines over time as you grow. ⁍ Dynamics - Generate a deep analysis of any relationship in your life. Share it with the other person — they see their side instantly. The full reciprocal view unlocks when they generate their own Blueprint. ⁍ Reflections - A daily surface that helps you see what you're actually working with today. Not affirmations. Pattern recognition. ⁍ Self-Review - Run a mentor analysis on yourself. Refine it as you grow. Watch your patterns evolve over time. ⁍ Coach Reviews - Used by practitioners with their clients, or shared between people who want to think clearly together. What it is not: ⁍ This is not a personality test. Not a horoscope. Not a quiz that puts you in a bucket. The output is structured behavioral intelligence — designed to surface how you actually function, not how you think of yourself or how the system thinks you should be. ⁍ The probes are the hardest part of the system to answer aspirationally. That's the point. Who uses it: ⁍ People making the decisions that matter — partners, cofounders, key hires, the people they're considering committing to. ⁍ Coaches, therapists, and advisors working with clients at depth. ⁍ Founders and leaders who want to understand the people inside their teams beyond titles and self-reports. Privacy ⁍ Your data is yours. Reports are private by default. Sharing is always opt-in, and we DO NOT sell user data. Privacy Policy: https://www.purpose.guide/privacy Terms of Use: https://www.purpose.guide/terms

StructMemo is a local-first workspace for capturing thoughts and turning them into clear, navigable structures. CAPTURE WITHOUT INTERRUPTING YOUR FLOW Write a Thought as soon as it appears. Voice Capture can turn speech into text, and Smart Naming can suggest a concise title. ORGANIZE YOUR IDEAS Review recent Thoughts, search your library, move related items into folders, and elevate them into Upper Structures. Tree lets you move from broad concepts to every detail. USE SMART GRAVITY WHEN YOU CHOOSE Smart Gravity can examine eligible Thoughts and propose folders and groupings. You review the temporary structure before importing it into Tree. DEVELOP YOUR THINKING AI Response can check reasoning, offer a counterargument, develop an idea further, or show another perspective. AI features run only after you request them. LOCAL-FIRST DATA Your library is stored on your device. Back Up Entire Library creates a portable file that can be restored after reinstalling the app or moving to another device. Automatic iCloud synchronization is not currently included. MORE TOOLS • Version History • Find in Thought • Read Aloud • Split long Thoughts into parts • Export options • Light and dark editor backgrounds PLANS Core Capture, Thoughts, Tree, and Elevate features are available free. Optional Pro and Pro Plus subscriptions provide larger monthly Shared AI Credit grants and expanded AI limits. Apple handles billing, renewal, cancellation, and refunds. New accounts receive 15 monthly Shared AI Credits at no cost, which is sufficient to test both Smart Gravity and AI Response. Sign in with Apple is optional for basic note-taking and is used for subscription reconciliation, Shared AI Credits, and account deletion. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/