Vividly vs Small Start
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Vividly
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Most to-do apps tell you WHAT to do and WHEN. Vividly tells you WHY, because for an ADHD or autistic brain, a plain reminder is easy to ignore. The hard part isn't knowing the task exists. It's starting it. Vividly is a gentle, shame free task assistant built around one idea: every task comes with a motivating "why" that meets you where you are. MEET PIP Pip is your calm coach inside the app. Pip writes short, supportive nudges, helps you plan, breaks overwhelming tasks into tiny first steps, and stays with you when things feel like too much. No nagging. No guilt. Just a steady voice that helps you begin. HOW IT WORKS Add a task, tap "Generate a Why," and Pip writes a motivating prompt in the tone you choose: Reward, Empathetic, Practical, Momentum, or Playful. Not feeling it? Tap "Try Another" for a fresh angle. Reminders arrive with the why attached, so the nudge actually lands. BUILT FOR EXECUTIVE DYSFUNCTION - Brain Dump: pour out everything on your mind and let Pip turn it into clear, scheduled tasks. - Break It Down: turn a daunting task into 3 to 5 tiny steps you can actually start. - What Should I Do Now: beat decision paralysis as Pip picks one task that fits your energy and the time of day. - Focus Timer: gentle, distraction free work sessions. - Daily Check In: tell Pip your energy level and the tone adapts, softer on hard days. - Morning Brief: a calm spoken summary of your day, read aloud. - Quick Wins: knock out tiny tasks to build momentum. - Permission to Drop: a monthly, judgment free review of tasks it may be okay to simply let go of. SUPPORT THAT FITS YOUR LIFE - Companions: invite a trusted partner, parent, or friend to see your tasks and gently help, with read only or full access, your choice. - Family plans: shared seats for people you live with, each with their own private tasks. CALM BY DESIGN Soft colors, low visual clutter, and no streaks shaming you for an off day. Vividly is built to lower the cost of starting, not pile on pressure. PLANS - Free: up to 10 active tasks and 25 AI motivations a month. - Basic: unlimited tasks, 2,000 AI motivations, 1 Companion. - Companion: everything in Basic, plus 3 Companions. - Family: shared seats for 3 or 5 members, each fully private. Free to start. Upgrade anytime. Cancel anytime in your App Store settings. Vividly won't fix executive dysfunction, nothing does. But it can make the next small step feel a little more possible. And some days, that's everything. Questions or feedback? We'd love to hear from you: support@bromanderglobal.com Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Small Start
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An ADHD brain fights lists. That is exactly why routines are so hard to keep. Small Start shows you one step at a time. Not a checklist you have to re-read, not twelve boxes waiting to be ticked โ one step, one timer, one big Done button. When it's finished, the next one appears. WHY IT WORKS โข One step on screen to focus on. The list is the problem, so it stays hidden. โข Every step gets a timer, so time stops being invisible. โข The timer runs on real clock time. Lock your phone, take a call, come back โ it never drifts. โข Every step chimes when it ends, with Done and +1 minute right there โ the phone can stay on the shelf while you brush your teeth. โข Skip and +1 minute are always there. A routine that can't bend gets abandoned. REMINDERS THAT DON'T BECOME WALLPAPER Most apps send the same notification forever until you switch them off. Small Start rotates through more than a dozen messages, so it never becomes background noise. And if you ignore three in a row, it doesn't nag harder โ it changes the subject and asks whether the time is wrong, then offers to move the reminder or turn it off. Your 7:00 alarm was never going to work if you're never awake at 7:00. IT STARTS WITHOUT YOU OPENING THE APP Opening an app is the same problem as starting a routine, so it doesn't insist. โข A home-screen widget starts today's routine at step one, in one tap โข The running step counts down on your Lock Screen and in the Dynamic Island โข Apple Watch: start, finish a step or add a minute from your wrist โข Ask Siri, or let a Shortcuts automation start it when your alarm goes off STREAKS THAT DON'T PUNISH YOU Missing today doesn't break your streak until the day is actually over, and a missed day is shown as a day, not a failure. A habit survives one of those. No red, no guilt, no "you've lost your progress". Half a routine counts as half, not as nothing: get through at least half the steps and the day still counts. And if you walk away mid-routine, the app offers to pick it back up where you left off. BUILT FOR PRIVACY No account. No sign-up. No email. No ads, ever. Your routines, steps and history stay on your phone โ never uploaded anywhere. Your data can also leave with you. One tap exports every routine, step and completion to a file you keep, so a new phone doesn't cost you your setup. WHAT YOU GET โข Three ready-made routines to start in one tap โ Morning, Evening Wind-down, Getting Out the Door โ all editable โข Unlimited routines and steps of your own โข Step lengths from 30 seconds to 90 minutes, or the one-tap presets โข Per-routine schedules, weekday-by-weekday โข Streaks, completion rates, a calendar of your days, and the pattern of which weekdays actually work for you โข Measured step lengths, so the plan matches how long it really takes โข Export and import, so your routines and history are yours to keep โข Light and dark themes TRY THE WHOLE THING FOR 14 DAYS Everything is unlocked for 14 days. No card, no account, nothing to cancel โ we never asked for a payment method, so we cannot charge you by accident. After that you decide, once. There's a pay-once option if you never want to think about a subscription again. Small Start is a timer and a routine keeper for adults living with ADHD. It isn't a medical device and doesn't diagnose or treat anything โ it's built by and for people who find starting hard. Small Start Premium is available as a yearly subscription ($19.99/year) or a monthly subscription ($3.99/month). A one-time Lifetime purchase ($29.99) is also available and never renews. Payment is charged to your Apple ID at confirmation of purchase. Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Manage or cancel in your Apple ID account settings after purchase. Terms of Use: https://unverfirat.github.io/fireflysoftware/smallstart/terms.html Privacy Policy: https://unverfirat.github.io/fireflysoftware/smallstart/privacy.html
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Verdict
Vividly and Small Start are too close to call on the numbers: across 6 compared parameters โ price, update cadence, ads and in-app purchases among them โ neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Vividly sells 4 in-app purchases, starting at $12.99 per month and Small Start sells 3 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.
Vividly ships an update every 3 weeks, Small Start fortnightly. The most recent releases landed on November 10, 2026 and October 31, 2026 respectively.
| Parameter | Vividly | Small Start |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 weeks | Fortnightly โ better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone, iPad | iPhone, iPod, Apple Watch โ better |
| Requires iOS | 16.0 | 15.0 โ better |
| Further details โ not scored | ||
| Size | 31 MB | 46 MB |
| Age rating | 4+ | 4+ |
| Developer | Bromander Global AB | Ali Firat Unver |
In-app purchases
Vividly
- Vividly Basic$12.991 Month
- Vividly Companion$19.991 Month
- Vividly Family - 3 Seats$24.991 Month
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- Vividly Family - 5 Seats$39.991 Month
Small Start
- Monthly$3.991 Month
- Yearly$19.991 Year
- Lifetime$29.99









