Comparison

Stepyfocus vs Floe

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Stepyfocus

Features
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Walking is one of the simplest ways to move more, build consistency and make progress you can actually see. Stepyfocus turns your daily step goal into something easy to follow: see how much you've walked, keep your streak going and understand how your activity changes over time. START WITH THE BASICS — FREE Stepyfocus stays useful every day without a subscription. • Track your daily steps and progress • Set your own daily step goal • See your daily activity at a glance • Keep your streak going • Use Stepyfocus on Apple Watch • Keep walking with the core experience for free YOUR FIRST 21 DAYS When you complete onboarding, eligible new users get full access to Stepyfocus for their first 21 days. There's no subscription to start and no payment method required. It's simply a chance to explore the deeper tools and see what helps you stay consistent. GO DEEPER WITH STEPYFOCUS PRO Pro adds a more detailed view of your progress: • Complete statistics and history • Weekly, monthly and yearly views • Trends, comparisons and Insights • Advanced goals • Long-term pace and progress analysis • iPhone widgets Choose a monthly or annual subscription, or unlock Pro Forever with a one-time purchase. YOUR HEALTH DATA STAYS YOURS Stepyfocus reads the Apple Health data you choose to share in order to show your progress. Your health data stays on your devices and is never used for advertising or tracking. No accounts. No ads. No analytics or tracking SDKs. APPLE WATCH Check your steps, progress and streak from your wrist. Apple Watch and complications remain available without Stepyfocus Pro. Every step counts. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Floe

Features
Read full description

Floe is the cold plunge and winter swimming app that knows the water. See the real water temperature at 20,000+ lakes, rivers and beaches, time every ice bath or cold water swim, and watch yourself adapt to the cold — on iPhone and Apple Watch. KNOW THE WATER BEFORE YOU GO • Today's water temperature at your spot, yesterday and a week ago • How cold it is: icy, cold or fresh, and how the water changed this week • The best time to dip today, with air temperature, feels-like on the shore, wind and daylight • Lakes, rivers and sea on one map — find the coldest water near you • Water temperature by Sea Temperature, weather by Apple Weather A COLD PLUNGE TIMER THAT GUIDES YOU • Open water, ice bath and cold shower modes • A time-in-water guide for this water temperature and your experience level • Breathing cues while you are in, a goal ring and a gentle "time to get out" • The timer keeps running on the Lock Screen and in a Live Activity • Log how you felt in one tap APPLE WATCH • Start a dip from your wrist, the Action Button or Siri • Live heart rate in the water: the cold shock and how fast you settle • Sauna and cold plunge rounds for contrast therapy • On Apple Watch Ultra: water temperature and depth at your wrist • Water temperature and your streak on the watch face YOUR COLD WATER JOURNAL • Every ice bath, cold shower and open water swim in one place • A season calendar coloured by how cold it was • Streaks, weekly minutes in the cold and personal records • Adaptation: see how much longer you last in the same cold water • Heart rate after the dip and how fast you recover • Saves dips to Apple Health as workouts CHALLENGES AND CLUBS • New Year's Day plunge, winter solstice dip, Cold January and 30 days of cold • Badges for your first ice, streaks, sunrise dips and more • Clubs: compare weekly minutes in the cold with friends • Join a club with an invite code NEVER MISS COLD WATER • Alerts when the water at your spot drops to your temperature • A reminder before the best time to dip • Home Screen widgets for your spot and your streak FLOE PREMIUM Water and the cold plunge timer, the journal, the map, challenges and joining a club are free. Premium unlocks the personal time-in-water guide, the hour-by-hour window, temperature alerts and reminders, the full 30-day water history, adaptation and recovery, heart rate on Apple Watch, Apple Health, widgets, your own clubs — and removes ads. • Yearly: starts with a 7-day free trial • Winter pass: 4 months, no auto-renewal • Lifetime: one payment Payment is charged to your Apple Account. The yearly plan renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel in your Apple Account settings. COLD WATER SAFELY Cold water exposure is a real risk. Never go in alone, start short, get out when you shiver or your hands stop working, and warm up slowly. Floe's guide is general information, not medical advice — talk to your doctor first if you have a heart condition, high blood pressure or are pregnant. Floe is made for wild swimmers, polar bear plunge clubs, ice bath and sauna lovers, cold shower beginners and everyone who swims through the winter. Available in 14 languages, with a day and a night theme. Terms of Use: https://gorokhovg.github.io/floe/terms.html Privacy Policy: https://gorokhovg.github.io/floe/privacy.html

Screenshots

Stepyfocus4 screens
Floe4 screens

Verdict

The call

The clearest difference is ads: Stepyfocus at none against Floe's shown. Floe's advantage is update cadence (daily vs every 3 weeks). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. Stepyfocus sells 3 in-app purchases, starting at $1.99 per month and Floe sells 3 in-app purchases, starting at $19.99 per year. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Stepyfocus ships an update every 3 weeks, Floe daily. The most recent releases landed on October 31, 2026 and November 6, 2026 respectively.

Scorecard2 real differences Ā· 4 level
Stepyfocus versus Floe: the parameters behind the verdict, then further details
ParameterStepyfocusFloe
PriceFreeFree
Update frequencyEvery 3 weeksDaily — better
AdsNo — betterYes
In-app purchasesYesYes
DevicesiPhone, iPad, Apple Watch — betteriPhone, Apple Watch
Requires iOS17.0 — better18.6
Further details — not scored
Size15 MB36 MB
Age rating4+12+
DeveloperSergi Serrano FargasGeorgiy Gorokhov

In-app purchases

3 purchases

Stepyfocus

Subscriptions2
  • Stepyfocus Pro Ā· Monthly$1.991 Month
  • Stepyfocus Pro Ā· Annual$8.991 Year
One-time1
  • Stepyfocus Pro Forever$17.99
3 purchases

Floe

Subscriptions1
  • Floe Premium Ā· Yearly7 Days trial$19.991 Year
One-time2
  • Winter Pass Ā· 4 Months$9.99
  • Floe Premium Ā· Forever$39.99

Questions

Is Stepyfocus free?
Stepyfocus is free to download, with in-app purchases available.
Is Floe free?
Floe is free to download, with in-app purchases available.
Do Stepyfocus or Floe have ads?
Floe shows ads; Stepyfocus does not.
Which is updated more often, Stepyfocus or Floe?
Stepyfocus ships an update every 3 weeks, and Floe daily. Most recently, Stepyfocus was updated on October 31, 2026 and Floe on November 6, 2026.

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