Comparison

Tavi vs Today.

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Tavi

Features
Read full description

Tavi is a daily reflection app for noticing what you feel, how you think, and what keeps showing up in your life. Start with a quick check-in, explore a personal reflection, and save notes that you can revisit over time. Tavi helps you build a private ritual around self-awareness, relationships, work, habits, and growth. What makes Tavi different: • Daily check-ins that adapt to how you feel • Personal reflection prompts across relationships, work, habits, and growth • Private notes for saving what resonates • Reflection history to revisit your past thoughts • A visual reflection mode that can use your palm photo as a starting point • A calm, polished experience designed for a daily ritual Terms of Service: https://usetavi.com/terms Apple Standard EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://usetavi.com/privacy

About

Today.

This app allows for quick, on-the-go journaling with options for voice memos, photos, and rich text editing. It offers AI-powered reflection features that run entirely on-device for privacy. Organize entries, customize themes, and export your data.

Highlights
  • Quick capture via widgets and Siri
  • Voice memo transcription
  • Rich text editor
  • On-device AI for reflection
  • Private by design, no ads or tracking
  • iCloud sync across Apple devices
  • Export as Markdown or JSON
Features
Read full description

Today. is a journal for the moments between moments. Most journaling apps wait for you to sit down and write a page. Today. is built for the quick, interstitial captures you make all day — a thought on a walk, a line after a meeting, a photo, a voice memo, a single sentence. A sentence is enough. But when you do want to sit and write at length, the full editor is right there. Jot a line or compose a considered entry — the same calm place fits both. Then, when you want to look back, Today. helps you make sense of it — with AI that runs entirely on your device. CAPTURE, FAST • Write in a tap — from the app, a Home Screen widget, the share sheet, or Siri • Voice memos, transcribed on-device so they're searchable and readable • Photos and links, right inline • Tags and moods when you want them, never required WRITE AT ANY DEPTH A real editor for the days you want one: • Headings, bold, italic, underline, strikethrough, and highlights • Bulleted and numbered lists, block quotes, and code blocks • Alignment, indentation, links, and inline photos The same entry can be a single line today and a full page tomorrow. REFLECT, PRIVATELY • Reflection: a gentle observation about your recent days • Ask Your Journal: ask a question, get an answer grounded in your own entries • Weekly Review: themes, what shifted, small wins, and a question for tomorrow • Open Loops: resurface the things you said you'd do It all runs on-device with Apple Intelligence. Your entries are never sent to a server for AI. Ever. PRIVATE BY DESIGN • No accounts, no tracking, no ads, no analytics • Your journal syncs across your Apple devices through your own iCloud • Export everything as Markdown or JSON, any time — it's your writing YOURS TO SHAPE • Organize entries into Volumes • Themes and journal fonts to make it feel like yours FAIR BY DEFAULT The AI features are free for everyone. If Today. becomes part of your day, an optional tip or supporter tier keeps it independent and unlocks the theme and font wardrobe. No paywalls on the things that matter. AI features require a device with Apple Intelligence. Privacy Policy: https://today.veritasdevs.com/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Tavi4 screens
Today.4 screens

Verdict

The call

The clearest difference is iOS requirement: Tavi at 15.1 against Today.'s 18.1. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Tavi sells 2 in-app purchases, starting at $7.99 per month and Today. sells 3 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

Scorecard1 real difference · 8 level
Tavi versus Today.: the parameters behind the verdict, then further details
ParameterTaviToday.
PriceFreeFree
Rating—4.7 (3 ratings) — better
Number of ratings—3 — better
Update frequencyEvery 2 days—
AdsNoNo
In-app purchasesYesYes
Monetization—Free with in-app purchases
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.1 — better18.1
Further details — not scored
Size64 MB8 MB
Age rating4+4+
DeveloperTavi Labs, Inc.Tough Drafts LLC

In-app purchases

2 purchases

Tavi

Subscriptions2
  • Tavi Premium (Monthly)$7.991 Month
  • Tavi Premium (Yearly)$39.991 Year
3 purchases

Today.

One-time3
  • Leave a Tip$1.99
  • Generous Tip$4.99
  • Big Tip$9.99

Questions

Is Tavi free?
Tavi is free to download, with in-app purchases available.
Is Today. free?
Today. is free to download, with in-app purchases available.
Do Tavi or Today. have ads?
Neither Tavi nor Today. shows ads.

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