Folio vs Moo'd
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Folio
A minimalist journaling app designed for daily reflection. It offers a calm, private space to write, track habits, and check in with your mood without pressure. Enjoy a beautiful, paper-like experience on your device.
- Minimalist journaling interface
- Daily page prompts
- Mood check-in
- Light habit tracking
- Private by default (on-device storage)
- Cloud backup option
- Customizable themes and papers
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Folio is the beautiful journal you'll actually keep. A calm, minimalist notebook for a page a day. Some days you fill a page. Some days it's a single line. Folio never nags, and it never makes you feel guilty for skipping. You open it, you write, you close it. A minute is enough. Most journaling apps ask for too much. Complicated setup, endless features, a streak you're scared to break. That's why so many notebooks end up half-finished. Folio is the calm one you keep coming back to. A page a day, in about a minute When the page feels blank, a gentle prompt is there. Write whatever you like, or answer one small question. No essays expected. Feels like a real notebook Warm paper, soft type, and covers you'll actually want to open. The feeling of paper, with the convenience of your phone. Made for quiet moments A soft night mode for writing before bed, easy on your eyes when the lights are low. Private by default Your words, photographs, voice notes, and things to do stay on your device by default. If you turn on backup, Folio copies them only to the personal Google Drive or iCloud account you choose, never to Folio or PurposeLab servers or unrelated third parties. Anonymous analytics and crash reports never include notebook content. Beautiful, without the work Curated palettes, papers, and covers that look good the moment you open them. No design skills needed. Gentle rhythm, not streaks A quiet nudge when you want one. A simple mood check-in and a light habit tracker help you notice how your days are going, without turning life into a score. Free, with no ads Folio is free to journal, and always will be. If you want more, Folio Plus adds extra palettes and papers, yearly reflections, PDF export, and backup to your personal cloud account. Pay monthly, or once for life. Keep a daily journal, a gratitude journal, a minimalist diary, or just a quiet place to land at night. Folio is a calm home for all of it. Your words are always yours. Export them anytime. Start the notebook you'll actually keep. Terms of Use: https://purposelabstudio.com/privacy-policies/folio-terms.html Privacy Policy: https://purposelabstudio.com/privacy-policies/folio.html
Moo'd
This app helps you track your mood and journal your thoughts. It offers personalized campus resources and goal-setting features with a fun avatar customization. Designed for easy mental health check-ins, it prioritizes user privacy with no ads or data tracking.
- Mood check-ins
- Journaling with color-coded folders
- Personalized campus resources
- Goal setting and points system
- Customizable cow avatar
- Crisis resource access
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Feeling something? Moo'd helps you notice it, name it, and actually do something about it — one quick check-in at a time. Moo'd is a mood-tracking and wellness app built for student life: packed schedules, late nights, exam stress, and everything in between. Instead of a blank mood log that's easy to forget about, Moo'd turns checking in on yourself into something you'll actually want to open. Check in, in under a minute: A few taps tells Moo'd how you're really feeling — up to three times a day. Over time, your check-ins build into a clear picture of your patterns, so you can spot what's actually affecting your mood instead of guessing. Write it down, your way: When a quick check-in isn't enough, open your journal. Write as much or as little as you want, and now format it exactly how you'd write it on paper — bold, italic, underline, and full text color, all built right in. Focus when you need to: Starting something and can't get moving? Run a focus timer for 10, 15, 25 minutes, or set your own length, with your own customized companion cow riding along on the timer. Finish a full session and earn points toward your goals. Make it yours Every check-in, journal entry, completed activity, and focus session earns you points. Spend them customizing your very own cow — new colors, outfits, and accessories, mixed and matched however you like. Find real support, personalized to you Browse activities and resources tailored to how you've actually been feeling lately, not a generic list. Complete one and earn points for it too. Built with campus life in mind: Moo'd was designed by a UC Davis student, with a UC Davis-flavored personality (yes, there's a cow) — but it's built for any student, anywhere, dealing with the same stress, deadlines, and need for a mental health check-in that doesn't feel like homework. Your data stays yours. Set a goal, watch your progress, and let Moo'd meet you wherever you're at today.
Screenshots
Verdict
The clearest difference is in-app purchases: Moo'd at none against Folio's 2. Moo'd also leads on update cadence (daily vs every 3 days). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Folio sells 2 in-app purchases, starting at $2.99 per month. Moo'd asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Folio against 5.0 for Moo'd. Both are backed by a comparable volume of ratings — 1 and 2 respectively.
Folio ships an update every 3 days, Moo'd daily. The most recent releases landed on September 10, 2026 and September 17, 2026 respectively.
| Parameter | Folio | Moo'd |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (2 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 | 2 — better |
| Update frequency | Every 3 days | Daily — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 51 MB | 50 MB |
| Age rating | 4+ | 17+ |
| Developer | Atul Chaturvedi | Ashwin John Charles |
Customer experience
Folio
Moo'd
In-app purchases
Folio
- Folio Plus$2.991 Month
- Folio Plus Lifetime$12.99
Moo'd
No in-app purchases









