Master Partners vs Element CRM
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Master Partners
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Masters Partners is the official CRM and leads management app for the Masters Partners real estate team โ built to keep every agent focused, fast, and closing. MANAGE YOUR LEADS View and track all your leads in one place. See full contact details, source, status, and history at a glance. Never lose a follow-up again. ATTENDANCE & CHECK-IN Clock in and out directly from the app. Your attendance record is always up to date without paperwork or manual entry. TEAM COORDINATION Stay connected with your team. Managers get a live view of agent activity, lead assignment, and pipeline health in real time. INSTANT NOTIFICATIONS Get push notifications for new lead assignments, status updates, and important team announcements the moment they happen. SECURE & PRIVATE Your data stays protected with token-based authentication. Every session is encrypted and secured to enterprise standards. ARABIC & ENGLISH Full Arabic and English support with right-to-left layout โ built for Egypt's real estate market. --- Masters Partners โ your team, your leads, your results.
Element CRM
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Element CRM is the phone app of the Element Real Estate CRM, made for the company's sales consultants in the East and West branches. It is an internal tool: you sign in with the email and password Element issued to you and you see exactly the leads, activities and numbers the CRM on your desk shows you. There is no sign-up in the app, no purchases and no advertising. How a working day runs in it. MY DAY Open the app in the morning and the day is already sorted: overdue follow-ups first, then what is due today, then leads with no next step booked, then what is coming up. Tick a call or meeting done and the app asks you to book the next step on that lead straight away, so no open lead is left hanging. The header counts your overdue, today, open, EOI and won leads, so you and your team leader see the same numbers. LEADS Your open leads, newest first, with a chip for every stage of the pipeline across the top, from New to Reserved and Contracted. Tap a stage to see only those leads, or search by name, phone or project. Each card shows the source, the campaign the lead came from and whether it is locked under a TCR. ONE LEAD Everything about the client on one screen: buttons to call or open WhatsApp with a ready greeting, the next step with a tick to complete it, the stage track (tap to move), qualification (budget, purpose, unit type, timeframe), the source and campaign, and a timeline of every call, note and stage change. Log call records the outcome in a few taps: Interested, Call back, Meeting set, No answer, Busy, Not interested or Wrong number. Call back, No answer and Busy book the retry for you; Meeting set opens the meeting booking. Update the qualification while the client is still on the line. Follow-up books a call, meeting or task for today, tomorrow, in 3 days or next week. Add note keeps what they said on record. Mark lost asks for a reason so the pipeline stays honest, and a lost lead can be reopened. Moving a lead to Reserved or Contracted creates the TCR from the phone: deal type, unit type, developer, project, unit number, amount, deposit and the developer's agent. The lead moves the moment the TCR exists, and your team leader and Operations approve it from the CRM. POOL Out of leads? Pick an area, choose 3, 5 or 10, and pull fresh leads into your list. They arrive assigned to you, in New, and the screen shows how many you have left today under the daily cap. LAILA Laila is the CRM assistant, the same one as on the desk. Ask her about your leads, follow-ups or numbers in plain language and she answers from your own data, with a chart when a number is easier to see than to read. When she suggests booking a follow-up, adding a note or moving a stage, nothing happens until you confirm it. The conversation is one thread on the phone and on the desk. INVENTORY Search the live catalog while the client is on the line: tens of thousands of units across hundreds of compounds. Type a compound, developer, area or unit code, narrow by area and unit type, read out the price and payment terms, and open the unit to send it on WhatsApp or share it. INSIGHTS Your month at a glance: leads received, calls, meetings, won, win rate, conversion and where your open leads sit by stage. Team leaders and managers also get the leaderboard for the people they manage (7, 30 or 90 days) and the open funnel with the drop-off at each stage. MORE Your name, role, team, branch, the app version and sign out. WHO CAN USE IT Element CRM is for Element Real Estate staff only. Accounts are created by the company; if you have not set a password yet, open the invitation link your admin sent you. The app shows each person their own leads within their branch, exactly as the CRM does. The call and WhatsApp buttons open your phone's dialer and WhatsApp; the app does not access your contacts, photos, camera or location and does not send push notifications. Support: element-realestate.com/support Privacy: element-realestate.com/privacy
Screenshots
Verdict
The clearest difference is device support: Master Partners at 3 against Element CRM's 1. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Master Partners ships an update every 8 days, Element CRM every 9 days. Both last shipped on October 31, 2026.
| Parameter | Master Partners | Element CRM |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 8 days โ better | Every 9 days |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad, iPod โ better | iPhone |
| Requires iOS | 15.0 โ better | 16.4 |
| Further details โ not scored | ||
| Size | 72 MB | 44 MB |
| Age rating | 4+ | 4+ |
| Developer | Mahmoud Helmy | Rami El-Tawansy |
In-app purchases
Master Partners
No in-app purchases
Element CRM
No in-app purchases
Questions
Is Master Partners free?
Is Element CRM free?
Do Master Partners or Element CRM have ads?
Which is updated more often, Master Partners or Element CRM?
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