Thoughts! vs MOA
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
Thoughts!
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Capture ideas as they come, and find them again when you need them. With Thoughts!, quick notes, links, photos, events, and ideas all live in one place. Based on what you save, Thoughts! suggests a title, summary, tags, and a PARA folder. Key features - Quick notes Save thoughts, to-dos, and ideas right away. - Threaded notes Keep adding to an existing Thought and bring related ideas together. - Save links Keep articles, videos, and webpages along with their key points. - Photo notes Save screenshots and reference images together with your notes. - Events and reminders Type appointments or tasks naturally and manage them as calendar events and reminders. - PARA folders Organize notes and references into Projects, Areas, Resources, and Archive. - Tags and search Find what you need using titles, summaries, tags, and folders. You do not need to organize everything before you start. Capture it first, then come back when you need it.
MOA
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MOA is a private scrapbook that reads and organizes everything you save. Links you texted yourself, Instagram saves, screenshots in Photos β the things you saved but never found again. Drop them into MOA: AI reads the content and writes a title and summary; a recipe becomes a checklist and steps, a poster becomes dates and a place. You can edit any of it, anytime. Key features β’ Save links and screenshots from the share sheet β no need to open the app β’ AI writes the title, summary, tags and to-dos β’ Combine several screenshots into one scrap β’ One search across titles, summaries, full text, notes β and text inside screenshots β’ Checklist and step progress tracking β’ On-device first, with optional iCloud sync β’ Manual backup export and restore Your data is stored on your device first. Turn on iCloud sync and it is kept in the private iCloud database of your own Apple Account, so it comes back when you switch phones. Content is sent to a server only at the moment you run AI organizing, and we do not keep the original after processing. Free includes 5 links and 2 screenshots organized by AI each month. Premium raises that to 100. Pricing and trial details are shown on the App Store purchase screen, and you can manage or cancel the subscription in your Apple Account settings. Privacy Policy: https://lululabs-dev.github.io/moa-app/en/privacy/ Terms of Service: https://lululabs-dev.github.io/moa-app/en/terms/
Screenshots
Verdict
The clearest difference is update cadence: MOA at daily against Thoughts!'s every 4 days. MOA also leads on iOS requirement (17.0 vs 26.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Thoughts! sells 2 in-app purchases, starting at $1.99 per month and MOA sells 2 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.
Thoughts! ships an update every 4 days, MOA daily. The most recent releases landed on October 31, 2026 and November 5, 2026 respectively.
| Parameter | Thoughts! | MOA |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 4 days | Daily β better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone, iPad β better | iPhone |
| Requires iOS | 26.0 | 17.0 β better |
| Further details β not scored | ||
| Size | 53 MB | 14 MB |
| Age rating | 4+ | 12+ |
| Developer | Seongjae Kim | Lululabs Inc. |
In-app purchases
Thoughts!
- Thoughts! Pro$1.991 Month
- Thoughts! Pro$12.991 Year
MOA
- MOA Premium Monthly7 Days trial$6.991 Month
- MOA Premium Annual7 Days trial$59.991 Year









