Comparison

HookID vs FishMarker

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

HookID

Identify fish from a photo and instantly access Florida fishing regulations, including size and bag limits. Log your catches and explore species information. An optional subscription offers unlimited identifications and advanced features.

Highlights
  • Identify fish by photo
  • Instant access to Florida fishing regulations
  • Size and bag limit information
  • Open season details
  • Species exploration
  • Catch journaling (Pro)
  • Marine weather (Pro)
Features
Read full description

Know your catch. Fish within the rules. HookID helps anglers in 43 states identify a fish from a photo and instantly see the regulations that apply (size limits, bag limits, and open seasons) so you can decide whether to keep it or let it go, right there on the water. IDENTIFY BY PHOTO • Snap or choose a photo and get the most likely species, with a confidence indicator and close alternatives. • Powered by computer-vision recognition (Fishial.AI). Identification is an estimate, not a legal determination. Always confirm before you keep a fish. • Your first 3 identifications are free. After that, watch a short video to unlock 3 more, or subscribe to HookID Pro for unlimited identifications with nothing to watch. The video only starts when you tap it, and closing it early unlocks nothing and simply offers you the choice again. STATE REGULATIONS AT A GLANCE • Regulations cover 43 states (listed below). HookID detects your state from your location. Change it with the state button on the Identify screen or on the About screen (ⓘ). • See current Florida FWC size and bag limits and seasonal closures for the identified species. • The other 42 states' rules ship with the app, each showing its agency and the date HookID verified them. • Alaska, Idaho, Montana, Nevada, North Carolina, Oregon and Washington set limits by water or region. There, HookID says limits vary by water and names the agency to check instead of showing a number. • On the Gulf and Atlantic coasts, species pages show state and federal limits side by side, with how far state waters reach. HookID does not tell you which side of the line you are on. • Clear do-not-harvest warnings for protected species. EXPLORE & LEARN • Browse species with photos, habitat, and identifying features. HOOKID PRO (optional subscription) • Unlimited fish identifications. No video to watch, ever. • Catch journal: log every fish with species, size, weight, location, bait, and photos. Your journal stays private on your device. • Marine weather: tides, wind, boating conditions, and solunar bite windows. • Weather from coastal stations nationwide, including the Great Lakes. Where no station is close, water temperature can come from a nearby USGS river gauge (provisional data). • Removes every ad from the app. PRIVACY FIRST • No account required, and nothing of yours is ever sold. • Your catch journal never leaves your device, and your photos and GPS location are never given to advertisers. • The free version shows two kinds of Google AdMob ads: a small banner, and a rewarded video that unlocks more identifications and only plays when you tap to watch it. Going Pro removes both, along with all ad-related data collection. • Delete everything anytime: tap ⓘ on the Identify screen, then Manage Your Data, or use hookid.app/delete-account. WHERE THE RULES COME FROM Each state's rules come from its own fish and wildlife agency. Covered: Alabama, Alaska, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. HookID is an informational tool. Fishing regulations change frequently and you are responsible for verifying current rules with the agency for your state, named in the app, before retaining any fish. HookID Pro is an auto-renewing subscription. Price and billing period are shown in the app before purchase. Payment is charged to your Apple ID at confirmation; it renews automatically unless canceled at least 24 hours before the period ends. Manage or cancel in your App Store account settings. Terms of Use: https://hookid.app/terms.html Privacy Policy: https://hookid.app/privacy.html

About

FishMarker

Features
Read full description

FishMarker is a private fishing log for anglers who want to catch more on purpose. Log every fish with its species, size, weight, a photo, and the conditions that produced it, then let FishMarker show you the pattern. No account, no ads, no tracking. Everything lives on your device and in your private iCloud, and syncs across your iPhone, iPad, and Mac. LOG A CATCH IN UNDER A MINUTE Species, length, weight, released or kept, and a photo from your library. A game-fish list and a lure list are built in, so the fields fill fast. Time of day comes straight from the catch time. THE CONDITIONS THAT PRODUCE Every catch records the weather, the water clarity, the water temperature, the time of day, and the lure or bait. That is the raw material for finding your pattern. SEE WHAT IS PRODUCING FishMarker charts your catches by month and breaks them down by weather, water, time of day, and lure, so you can see what actually puts fish in the net. Your release rate and best month are one tap away. A SPECIES LIFE LIST Every species you land joins your life list, biggest first, with the personal best length and weight and the photo of the fish that set it. PRIVATE SPOTS Save the water you fish with your own notes on depth, structure, and the pattern that works. Pin a spot by typing coordinates yourself; FishMarker never tracks your location. TRIPS AND GEAR CHECKLISTS Plan an outing and build its gear checklist so nothing gets left behind. Start from a bank day, boat trip, fly fishing, or ice fishing pack, then set an optional local reminder for the morning of the trip. EXPORT WHAT IS YOURS Pro exports your catch log and species life list as clean CSV files with ISO dates, and a printable PDF season report with your summary, records, and patterns. ON EVERY SCREEN YOU OWN FishMarker syncs across iPhone, iPad, and Mac with iCloud. The iPad and Mac layout puts your dashboard and charts side by side. Choose inches or centimeters, pounds or kilograms, Fahrenheit or Celsius once, and everything follows. FREE VS PRO Free logs 15 catches and 2 spots with every tool: the catch log, conditions, pattern insights, the species life list, and trip checklists. Pro unlocks unlimited catches, unlimited spots, and the CSV and PDF exports. Monthly $3.99 USD, yearly $24.99 USD, or a one-time lifetime unlock for $59.99 USD. FishMarker is a personal log for your own records. Log, look for the pattern, catch more. Pro subscriptions renew automatically until cancelled. Payment is charged to your Apple Account at confirmation. Cancel anytime in Settings > Apple Account > Subscriptions; cancellation applies at the end of the current period. Terms: Apple Standard EULA https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

HookID4 screens
FishMarker4 screens

Verdict

The call

The clearest difference is ads: FishMarker at none against HookID's shown. HookID's advantage is update cadence (every 3 days vs every 2 weeks) and iOS requirement (15.1 vs 18.0). On price, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. HookID sells 2 in-app purchases, starting at $2.99 per month and FishMarker sells 3 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

HookID ships an update every 3 days, FishMarker every 2 weeks. The most recent releases landed on November 10, 2026 and November 5, 2026 respectively.

Scorecard3 real differences · 7 level
HookID versus FishMarker: the parameters behind the verdict, then further details
ParameterHookIDFishMarker
PriceFreeFree
Rating5.0 (4 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings4 — better—
Update frequencyEvery 3 days — betterEvery 2 weeks
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.1 — better18.0
Further details — not scored
Size42 MB5 MB
Age rating4+4+
DeveloperBRAINSTORM INNOVATIVE TECHNOLOGIES, LLCInnovaLabWorks

In-app purchases

2 purchases

HookID

Subscriptions2
  • HookID Pro$2.991 Month
  • HookID Pro Annual$19.991 Year
3 purchases

FishMarker

Subscriptions2
  • FishMarker Pro$3.991 Month
  • FishMarker Pro$24.991 Year
One-time1
  • FishMarker Lifetime$59.99

Questions

Is HookID free?
HookID is free to download, with in-app purchases available.
Is FishMarker free?
FishMarker is free to download, with in-app purchases available.
Do HookID or FishMarker have ads?
HookID shows ads; FishMarker does not.
Which is updated more often, HookID or FishMarker?
HookID ships an update every 3 days, and FishMarker every 2 weeks. Most recently, HookID was updated on November 10, 2026 and FishMarker on November 5, 2026.

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