MOA vs What to
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
MOA
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MOA is a private scrapbook that reads and organizes everything you save. Links you texted yourself, Instagram saves, screenshots in Photos β the things you saved but never found again. Drop them into MOA: AI reads the content and writes a title and summary; a recipe becomes a checklist and steps, a poster becomes dates and a place. You can edit any of it, anytime. Key features β’ Save links and screenshots from the share sheet β no need to open the app β’ AI writes the title, summary, tags and to-dos β’ Combine several screenshots into one scrap β’ One search across titles, summaries, full text, notes β and text inside screenshots β’ Checklist and step progress tracking β’ On-device first, with optional iCloud sync β’ Manual backup export and restore Your data is stored on your device first. Turn on iCloud sync and it is kept in the private iCloud database of your own Apple Account, so it comes back when you switch phones. Content is sent to a server only at the moment you run AI organizing, and we do not keep the original after processing. Free includes 5 links and 2 screenshots organized by AI each month. Premium raises that to 100. Pricing and trial details are shown on the App Store purchase screen, and you can manage or cancel the subscription in your Apple Account settings. Privacy Policy: https://lululabs-dev.github.io/moa-app/en/privacy/ Terms of Service: https://lululabs-dev.github.io/moa-app/en/terms/
What to
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Not another list. The thing that picks. You have forty things and no idea which one to do right now. What to: Do asks two questions β how long you've got, how much you've got in you β and answers with one task. Not five options. Five options is the list again. WHAT IT DOES β’ One answer, every time. One task, the reason it won, and the opening move so you don't stall on "where do I even start". β’ It shows its working. Every pick argues its case: what's urgent, what's quick, what you've been avoiding, what you actually have energy for. β’ Only ever what you wrote. It never invents a task. Everything it offers came from you β typed, dictated, brain-dumped, or read in from Reminders. β’ One sentence in, we read the rest. Capture is one field. It infers how long a task takes and what kind of thing it is from the words you used. β’ Nine in the morning, the task itself. Not a badge count β the actual thing worth starting, on your lock screen. β’ Passed on it four times? One question, and either answer ends it. Lists rot; this one gets swept. β’ How often the pick was right. The only score that matters, and the only one it keeps. BUILT TO BE LEFT, NOT LIVED IN Two taps and you're gone. There is no inbox to process, no projects to maintain, no system to keep up with. Bring your list from Reminders and keep using whatever you already use to capture β this is the layer that decides. FOR THE DAYS DECIDING IS THE HARD PART If executive function is the bottleneck β ADHD, burnout, or just a bad Tuesday β the work isn't writing things down. It's choosing. This does the choosing. WHATTO PLUS One subscription across What to: Do and What to: Wear. Unlimited tasks and connected lists. The app works without it. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://do.what-to.app/#/privacy
Screenshots
Verdict
The clearest difference is update cadence: MOA at daily against What to's every 3 weeks. MOA also leads on iOS requirement (17.0 vs 26.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. MOA sells 2 in-app purchases, starting at $6.99 per month and What to sells 2 in-app purchases, starting at $12.99 per month. Whichever you choose, the download price is not the number that matters.
MOA ships an update daily, What to every 3 weeks. The most recent releases landed on November 5, 2026 and November 6, 2026 respectively.
| Parameter | MOA | What to |
|---|---|---|
| Price | Free | Free |
| Update frequency | Daily β better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 β better | 26.0 |
| Further details β not scored | ||
| Size | 14 MB | 20 MB |
| Age rating | 12+ | 4+ |
| Developer | Lululabs Inc. | Melih Guler |
In-app purchases
MOA
- MOA Premium Monthly7 Days trial$6.991 Month
- MOA Premium Annual7 Days trial$59.991 Year
What to
- Plus Monthly$12.991 Month
- Plus Yearly$99.991 Year









