Comparison

Plain and Simple Thoughts vs Urgent or Important

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Plain and Simple Thoughts

Save articles, recipes, receipts, and important documents from any app. Automatically categorizes saved items and displays them as they were originally saved. Offers a clean reading experience and smart organization for your digital life.

Highlights
  • Save links and text from any app
  • Automatic categorization of saved items
  • Preserves original page appearance
  • Extracts recipe ingredients and methods
  • Organizes receipts and warranties
  • Stores important papers like IDs
  • Offline indexing for Home Screen search
Features
Read full description

Share a link. It is waiting when you want it. For anyone who keeps meaning to read something later and has run out of places to put it — a pile of open tabs, a message sent to themselves, a bookmark folder nobody opens. It has since grown three more shelves for the other things that end up in a drawer: recipes, receipts and warranties, and papers like a passport or a licence. Each stands on its own, and the ones you do not need can be ignored. HOW IT WORKS In any app — Safari, a message, a social app — tap Share and choose it. That is the whole of using it. The sheet saves and closes by itself. Start typing before it does and you can leave yourself a note about why you kept it, which three weeks later is the harder thing to reconstruct. It works whether the other app hands over a web address or a lump of text with an address buried inside it. If you would rather not use the share button at all, there is a + on your library: paste an address straight in. IT SORTS ITSELF Saved things are grouped by what they are — an article, a video, code, a reference page, a post — and by where they came from. A long list stays findable without you filing anything. What you have not read yet is what you see first. They turn up in your Home Screen search as well, from an index built on your own device and offered to nobody. IT LOOKS LIKE THE THING YOU SAVED It fetches the page's title and its preview picture, so a saved link reads as the thing it is rather than as a row of characters. That request goes to the site you saved and to nowhere else. It is the one thing this app sends anywhere, and it is described in full on the privacy page rather than left to a label. It strips the tracking parameters off a link before storing it, so what you keep is the page rather than a record of where you found it. READING Tap to read it inside the app, in Safari's reader. Archive it when you are done, or delete it. You can pick several at once to archive them or mark them read — there is deliberately no way to delete a pile, because archiving can be undone and deleting cannot. RECIPES Share a recipe page and the ingredients and the method are pulled out as you save it. That is reading rather than guesswork — recipe sites publish their recipes as structured data — so nothing is invented and no step is dropped. You can also paste an address, write one out yourself, or photograph a cookbook page and let the phone read the words off it. Amounts double, halve and convert, and a cooking mode shows one step at a time with the screen kept on. RECEIPTS AND WARRANTIES What it cost, where it came from, and when the cover runs out — listed by whatever expires soonest. Photograph the receipt and your iPhone reads the shop, the total and the serial number off the picture and offers them to you before anything is saved. Search finds them by the serial number too. PAPERS A passport, a licence, an insurance card: the number, the expiry, and a picture of it. The tab can be put behind Face ID or your passcode, and that is off until you turn it on. Pin one and its number can sit on your Home Screen or Lock Screen. A warranty or a paper can carry a reminder before the date, scheduled and delivered by your own iPhone. There is none unless you ask for one. YOUR OWN iCLOUD Your library syncs through your own iCloud account, so a link saved on the phone is on the iPad — where it lays itself out as an iPad app rather than a stretched phone screen. It sits in your private database, under your Apple Account. There is no server of mine — I have no access to it and no way to read it. WHAT IT DOES NOT DO • No adverts, no purchases, no subscription • No account to create and nothing to sign into • No analytics, no tracking, no reading history shared with anyone One thing to know before you start: iOS makes you switch a share button on by hand the first time. Tap Share, scroll the icons to the right, tap More, and switch it on. You only do it once, and the app explains it.

About

Urgent or Important

Features
Read full description

Write it down, tap Urgent or Important, and it lands in the right square. No account, no ads, no setup — one matrix and three widgets. Urgent or Important is an Eisenhower matrix: every to-do is sorted by two questions, is it urgent, is it important. You never pick a square yourself. Flip the Important and Urgent switches and the task drops into the square where it belongs. No tab bar, no calendar, no timer: open the app and the four squares are right there. ● Urgent work is the first thing you see — the top-left "Do now" square catches your eye first with its red dot ● Two switches put it in its place — Important and Urgent decide the square, and when something stops being urgent, one switch moves it next door ● Start typing the moment it opens — no walkthrough, no sample tasks, just an empty matrix ● Write weekly chores once — repeat daily, on weekdays or on one weekday, and finishing one creates the next ● Never miss a due date — one reminder at the time you choose for everything due today ● See it without opening the app — the medium Home Screen widget shows all four squares; the small and Lock Screen widgets show the "Do now" square Free - The matrix, unlimited tasks, both switches and drag between squares - Repeats (daily, weekdays, one weekday) and due-date reminders - Medium Home Screen widget (four squares), small and Lock Screen widgets ("Do now" square) - Undo right after deleting or completing a task - CSV export, dark mode, 5 languages - The same matrix on every iPhone signed in to your Apple Account, through iCloud (no login) Premium (monthly or yearly subscription, or a one-time lifetime unlock) - Several matrices — keep work, home and study apart - Tasks move to urgent on their own as the due date nears, and you see how often you put one off - Done archive — finished tasks stay for 90 days and can be brought back - Restore deleted tasks from Trash for 30 days - 4 app icons · 4 color themes About subscriptions: Premium is available as a monthly subscription, a yearly subscription, or a one-time lifetime purchase. There is no free trial that starts on its own, and the price and billing period are shown on screen before you pay. Subscriptions renew automatically unless canceled at least 24 hours before the end of the period, and payment is charged to your Apple ID account. Manage or cancel in your App Store account settings. The lifetime purchase is a single payment and never renews. No account, no server. Your tasks live only on your iPhone, and keeping your iPhones matched goes through your own iCloud and nowhere else. Version 1.0 is iPhone only (iPad comes in a later version). Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://aside.ai.kr/en/apps/eisenhower/privacy

Screenshots

Plain and Simple Thoughts4 screens
Urgent or Important4 screens

Verdict

The call

The clearest difference is in-app purchases: Plain and Simple Thoughts at none against Urgent or Important's 3. On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Urgent or Important sells 3 in-app purchases, starting at $2.99 per month. Plain and Simple Thoughts asks for nothing beyond the download.

Scorecard1 real difference · 8 level
Plain and Simple Thoughts versus Urgent or Important: the parameters behind the verdict, then further details
ParameterPlain and Simple ThoughtsUrgent or Important
PriceFreeFree
Rating5.0 (1 ratings) — better—
Number of ratings1 — better—
Update frequencyEvery 5 days—
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhone, iPad — betteriPhone
Requires iOS18.017.0 — better
Further details — not scored
Size4 MB19 MB
Age rating17+4+
DeveloperPlain and Simple Solutions LLCYunseong Jung

In-app purchases

None

Plain and Simple Thoughts

No in-app purchases

3 purchases

Urgent or Important

Subscriptions2
  • Premium Monthly$2.991 Month
  • Premium Yearly$17.991 Year
One-time1
  • Premium Lifetime$24.99

Questions

Is Plain and Simple Thoughts free?
Plain and Simple Thoughts is free to download, with no in-app purchases.
Is Urgent or Important free?
Urgent or Important is free to download, with in-app purchases available.
Do Plain and Simple Thoughts or Urgent or Important have ads?
Neither Plain and Simple Thoughts nor Urgent or Important shows ads.

Other comparisons