Brief Note vs Aim
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
Brief Note
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Sometimes you are about to meet someone and cannot quite remember the last conversation. Brief Note is a local relationship notebook that brings the context back before you meet. 1. Add one person you want to remember. 2. Write one important line after you meet. 3. Scan the briefing before the next conversation. Pin the detail you never want to miss. Optional calendar briefings can remind you on the morning of a meeting. Event titles are matched with saved names entirely on your device. Your names and notes stay on your device, not in an account or content server. When choosing a contact, only that person's name is savedβnever phone numbers, email addresses, or the full address book. Export a JSON backup whenever you want and restore it by replacing or merging local data. Store up to five people for free. Adding a sixth requires a one-time lifetime purchase, not a subscription.
Aim
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Aim is a goal tracker shaped like a target. Put your biggest goal at the center, then break your goals into smaller ones and fill them in one at a time. β’ START FROM YOUR NORTH STAR Put the one big goal everything else points to at the center. Not sure yet? Start with a single goal and pick it later. β’ A NAME IS ENOUGH A goal starts with just a name. Choose this month, this quarter, this year, or your own date as the deadline, or leave it open. β’ BREAK IT DOWN Add sub-goals under a goal to see what to do first. Each goal shows how many of its sub-goals are done. β’ FOUR WAYS TO MEASURE Check it off when it's done, count up one at a time like 12 books, count down what's left, or log your current value until you reach a number. Values can have up to two decimal places, like 70.5. β’ DEADLINES YOU CAN SEE See how many days are left on each goal. Turn on reminders and Aim lets you know a week before, the day before, and on the day. β’ DAILY OR WEEKLY CHECK-INS Get your check-in reminder every day, or once a week on the day you choose. It skips days or weeks you've already logged progress, and tapping it opens one screen to update every goal in progress. β’ A RECORD OF WHAT YOU FINISHED Goals you complete gather in History, month by month. Carry an unfinished goal over to a new deadline or close it, and look back at what you got done each quarter. β’ HOME AND LOCK SCREEN WIDGETS See your target without opening the app. β’ MADE FOR IPAD, TOO Aim looks right at home on the big screen. β’ YOUR GOALS STAY ON YOUR DEVICE No account to create, no cloud to sync with. Export to JSON or CSV anytime. β’ AIM PRO History, export and import, and reminders are free. The free plan includes 5 goals in progress, sub-goals included. Aim Pro unlocks unlimited goals, +1 and check-off right from the medium widget, and reviews of past quarters. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://indieway.xyz/en/apps/aim/privacy Built by one person who wanted goals without the overhead.
Screenshots
Verdict
The clearest difference is update cadence: Aim at every 5 days against Brief Note's fortnightly. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Brief Note sells 1 one-off in-app purchase and Aim sells 3 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
Brief Note ships an update fortnightly, Aim every 5 days. The most recent releases landed on October 31, 2026 and October 29, 2026 respectively.
| Parameter | Brief Note | Aim |
|---|---|---|
| Price | Free | Free |
| Update frequency | Fortnightly | Every 5 days β better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone | iPhone, iPad β better |
| Requires iOS | 16.4 β better | 17.0 |
| Further details β not scored | ||
| Size | 50 MB | 19 MB |
| Age rating | 4+ | 4+ |
| Developer | JeongHu Seo | IndieWay |
In-app purchases
Brief Note
- Lifetime Access$3.99
Aim
- Aim Pro Monthly$1.991 Month
- Aim Pro Yearly7 Days trial$11.991 Year
- Aim Pro Lifetime$29.99









