Firmly vs Valor
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Firmly
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Some conversations are easy to put off. Honest feedback for a teammate. A no to one more request. A boundary you should have set months ago. Firmly gives you a private place to practice them out loud before you have them for real. You talk with an AI practice partner who answers in a natural voice and pushes back the way people actually do: defensive, flattering, evasive, hurt. Your partner only comes around when you stay firm and fair. If you cave, you will hear it. If you go too hard, you will hear that too. Get it wrong here, so you get it right there. HOW A SESSION WORKS 1. Pick a conversation. Eight realistic workplace scenarios, from a slipped deadline to a former peer who skips your sign-off, each with a short briefing and a clear goal. 2. Say it out loud. A voice session runs up to ten minutes. You can interrupt, push back, and change course, just like in a real conversation. Prefer to type? There is a text mode too. 3. Read your feedback. After every session you get a structured report built from your own words: two things that worked, one or two places to push further, and a ready-to-say line for next time. Every point is tied to an exact quote from your transcript, never vague praise. WHAT MAKES FIRMLY DIFFERENT - The partner holds the line. No cheap wins. They give in only when you have earned it. - Feedback quotes you. Every observation points to something you actually said. - No grades. No scores, no percentages. A simple tone read (too soft, firm, too harsh) and your reps. - Real conversations count. Track the talks you actually had, not just the practice sessions. PRACTICE FOR THE MOMENTS THAT MATTER Give feedback. Say no. Set a boundary. Name a consequence. Four kinds of conversation across eight scenarios, three difficulty levels. Or describe your own: the talk you are actually facing, in two sentences, and rehearse exactly that. PRIVATE BY DESIGN Your practice partners are AI, and your sessions stay yours. Audio is transcribed and then discarded, never recorded. Transcripts are deleted within 24 hours. Only your feedback reports are kept, and you can delete all your data anytime in Settings. FREE AND PREMIUM Your first full voice session, including the complete feedback report, is free. Text practice is free every day, with a daily cap. Firmly Premium unlocks 10 voice sessions a month and unlimited text practice: $19.99 per month, or $89.99 per year. The yearly plan starts with a free trial: 7 days free, then $89.99 per year. Cancel anytime. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period, and can be managed in your App Store account settings. Live AI role-play costs us real money per session. That is what your subscription covers. Terms of Use: https://firmly.haindlapps.com/terms Apple Standard EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://firmly.haindlapps.com/privacy Questions? hello@haindlapps.com
Valor
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Valor is where you practice the career conversations that matter before you have them for real. You talk, out loud, with an AI counterpart who plays a specific colleague: the designer who steamrolls reviews, the VP who made the wrong call, the manager you need to ask for a raise. They push back, get defensive, change the subject, the way real people do. When the call ends, you get a score, what worked, and what to fix next time. EIGHT SCENARIOS, THREE ARCS - Your Team: Give Hard Feedback, The Underperformer, Delegate It, The Tough 1:1 - Up and Across: Say No, Push Back, The Raise - Clear the Air: Peer Conflict Each scenario has three levels. Pass one and the counterpart gets harder. A CAST THAT REMEMBERS Every counterpart works at the same company and they talk to each other. Handle a conversation badly and that person trusts you less; others hear about it. Repair scenarios appear when a relationship needs mending. Your standing with each of them is visible at all times. AN AI CAREER COACH Before a real conversation, talk it through with your coach by voice or by chat. Bring the actual situation; get a plan, not platitudes. BUILT FOR MANAGERS AND PEOPLE WHO WANT TO BECOME ONE New managers, senior ICs, anyone who has a hard talk coming and would rather rehearse it than wing it. FREE TO START One scenario and 10 voice minutes a month, free. Valor Pro unlocks every scenario, 90 voice minutes a month, the AI coach by voice and chat, and your full score history. Valor Pro is $6.99 per month or $39.99 per year, with a 7-day free trial. Payment is charged to your Apple ID account at confirmation of purchase. The subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel it in your App Store account settings. Privacy Policy: https://www.valorapp.io/privacy Terms of Service: https://www.valorapp.io/terms
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Verdict
Firmly and Valor are too close to call on the numbers: across 5 compared parameters โ price, ads, in-app purchases and device support among them โ neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Firmly sells 2 in-app purchases, starting at $19.99 per month and Valor sells 2 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.
| Parameter | Firmly | Valor |
|---|---|---|
| Price | Free | Free |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 | 16.4 โ better |
| Further details โ not scored | ||
| Size | 42 MB | 70 MB |
| Age rating | 12+ | 4+ |
| Developer | Martin Haindl | Minimal Consulting |
In-app purchases
Firmly
- Premium Monthly$19.991 Month
- Premium Yearly7 Days trial$89.991 Year
Valor
- Valor Pro Monthly7 Days trial$6.991 Month
- Valor Pro Annual7 Days trial$39.991 Year









