SwalaSMS vs eSMS
Price, ratings, monetisation and update history for both apps, side by side ā with what reviewers say about each.
SwalaSMS
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SwalaSMS is a bulk SMS platform for businesses sending messages across Tanzania, Kenya and Uganda - from quick one-off texts to large campaigns, with delivery you can actually track. WHY SWALASMS ⢠Reach every network across three countries from one account ā no per-carrier setup ⢠Pay only for what you send ā no subscription, no minimum spend ⢠See exactly what arrived, down to the second it landed ⢠Manage everything from your phone ā no need to log into a desktop dashboard SENDING ⢠Quick SMS for a single message or a short list of numbers ⢠Bulk sending to contact groups, with personalization tags (name, custom fields) ⢠Message templates so your most-used messages are one tap away ⢠Schedule messages for later, or automate them to fire on a trigger CONTACTS & ORGANIZATION ⢠Import contacts from your phone or Google account ⢠Organize recipients into groups for repeat campaigns ⢠Manage unsubscribes automatically, so you always send to people who want to hear from you TRACKING & REPORTS ⢠Real-time delivery reports for every message sent ⢠Activity dashboard showing what's gone out, what's pending, and what failed ⢠Per-message delivery timelines when you need the detail SENDER IDs & CREDITS ⢠Request and manage custom sender IDs so recipients know who's texting them ⢠Track your SMS credit balance at a glance ⢠Top up instantly by mobile money, with low-balance alerts so you're never caught short LEAD CAPTURE ⢠Build simple forms to capture leads, with submissions flowing straight into your contacts ⢠Basic analytics on form performance ACCOUNT & SECURITY ⢠Biometric app lock (Face ID / fingerprint) to keep your account secure on a shared or lost device ⢠Sign in with your email, Google or Apple account ⢠Two-factor authentication for an extra layer of protection Available in English and Kiswahili. SwalaSMS is built by SwalaTech for businesses, organizations and individuals across East Africa who need SMS that actually reaches people - reliably, affordably, and without the overhead of a traditional bulk SMS gateway.
eSMS
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eHUB Bulk SMS is the fast, reliable way to send bulk SMS across Tanzania, right from your phone. Whether you are reaching a few customers or running a large campaign, eHUB Bulk SMS helps you send personalized messages that get delivered in seconds. Built for businesses, teams, and organizations in Tanzania, eHUB Bulk SMS gives you branded Sender IDs, powerful personalization, and clear pricing, all in one simple app. KEY FEATURES Single and bulk SMS Send a quick message to one person or reach thousands of recipients at once. Personalized campaigns Insert names and custom fields automatically, so every recipient gets a message made for them. Easy contact import Pick numbers from your phonebook, use your saved eHUB contacts and groups, or upload a CSV or Excel file. Files are processed on your device. Branded Sender IDs Send under your own business name. Request a new Sender ID in the app and track its approval. Delivery tracking See message counts, parts, and delivery status, so you always know what was sent. Contacts and groups Save contacts, organize them into groups, and reuse them across campaigns. Clear pricing and wallet Top up your wallet and see the cost before you send. No surprises. In-app support Chat with the eHUB support team directly inside the app. Secure by design Your account is protected with verification and modern security. WHO IT IS FOR Businesses, shops, schools, churches, events, NGOs, and any team that needs to reach people quickly by SMS in Tanzania. Download eHUB Bulk SMS today and start sending smarter SMS campaigns across Tanzania.
Screenshots
Verdict
SwalaSMS and eSMS are too close to call on the numbers: across 5 compared parameters ā price, ads, in-app purchases and device support among them ā neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
| Parameter | SwalaSMS | eSMS |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 2 months | ā |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad, iPod ā better | iPhone, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details ā not scored | ||
| Size | 32 MB | 40 MB |
| Age rating | 4+ | 4+ |
| Developer | EDWINI KIMATHI | Isaya Osward |
In-app purchases
SwalaSMS
No in-app purchases
eSMS
No in-app purchases







