Spec Wars vs Dealer Simulator

In 2007 the phone in your pocket had buttons. By 2025 it had a folding screen and three cameras. Spec Wars puts you in the room where those decisions got made. You run a handset manufacturer for 76 quarters, from a garage outfit to a global empire. No timers, no idle income, no tapping. Nothing moves until you decide what to do with the quarter. A CAMPAIGN WITH A SHAPE Five eras, each with its own rules and its own trap. The First Call, 2007 to 2010. Three components, one buyer segment, no competitors. A blue ocean and room to make mistakes cheaply. The App Store Era, 2010 to 2013. Cameras unlock and double your design space. Your first rival ships a phone. Mainstream buyers arrive, and they care about price in a way early adopters never did. The Spec Wars, 2013 to 2017. Budget buyers flood in on razor margins while two rivals attack from opposite ends of the market. The longest era, and the one that decides most runs. The Innovation Race, 2017 to 2021. Foldables, face unlock, 5G. Premium buyers pay for what nobody else has yet, and being first to market is worth more than being best. Tech Empire, 2021 to 2025. Brand loyalty compounds. Rivals copy your innovations an era late. Supply chains break at the worst possible time. EVERY PHONE IS FOUR DECISIONS Pick a processor, a camera, a battery, and a design, then set a price. Design carries the most weight, which is not what most players expect on their first run. Four buyer segments each have a price band they will accept and a quality floor they will not go below. The phone that wins Premium is a bad Budget phone, and knowing which one you are building is most of the game. Products age. Sales follow an eight-quarter curve, peak early, and decay. Ship a successor too late and the gap shows up in the quarter report before it shows up in your cash. RESEARCH ON A 24-NODE TREE Display, Processing, Camera, and Connectivity, six tiers each. The chains are linear but your budget is not. Going deep on one branch beats spreading thin, and the branch you skip is the one your rival ships first. RIVALS THAT ACTUALLY COMPETE AI manufacturers design their own handsets, price them at segments where they think you are weak, and take the share you were counting on. They rubber-band when you run away with the market, and they copy what works. WHAT IT COSTS Era 1 is free to play, start to finish. The rest of the campaign unlocks with one purchase. No ads, no subscription, no energy meter, no second currency. MORE FROM INDIECRAFT Spec Wars is made by IndieCraft, a small independent studio. If you like it, check out our other games: tap IndieCraft LLC on this page, or open Settings > More Games inside Spec Wars.

You just took over Apex Motors, a franchise store that the last GM left bleeding. You have $120,000, thirty-eight cars, a service department that can't carry the building, and a rival across the highway that wants your best closer. Run every department like a real one: • THE FLOOR — hire from real résumés with traits that matter, turn dead deals over to the desk, work the be-back list, set objectives, run Saturday meetings and contests, pick from five pay plans, and take the big pencil yourself. • THE SHOP — a flat-rate catalog of real repairs with book times, a tech ladder from lube rack to shop foreman, an express lane, loaners, a tire program, a wholesale counter, EV tooling, a body shop, and service contracts that come back as repair orders. • THE BOOKS — deals that fund through contracts in transit, factory schedules, a twelve-item month-end close, budgets, used-car water, a controller, a bank that renews your line once a year, and owners who expect a distribution. • THE MARKET — new and used lines that age differently, a book value that drifts weekly, interest rates and gas prices that move the whole county. • THE 20 GROUP — a peer composite with sixteen KPIs, the guide set by the top half of stores like yours, and a monthly action plan you're held to. • THE EMPIRE — buy the corner lot, the buy-here-pay-here, two franchise points, and finally Crestline itself. Ask Diesel, the old-timer who wanders your lot, anything about the business. Take on a twelve-scenario campaign with stars: the embezzler, the flood, the recall, the audit, the rust-belt turnaround, the empire. Learn the trade at Dealer University. Climb from Sales Manager to Dealer Principal, sell the group, and start again with a perk. Fifty-two achievements, three leaderboards, controller support, and a sandbox where nothing can go wrong.