Willow vs Reference
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Willow
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Willow is a space for the person you're becoming. Every day, Willow meets you with a daily affirmation shaped around what you're actually working toward โ not a generic quote, but words grounded in your own goals and the identity you're building. Open the app and it feels like it already knows you. DAILY AFFIRMATIONS Written fresh each day around your focus and intentions โ never the same line twice. Save the ones that stay with you. GENTLE RHYTHM RITUALS Short, guided practices for movement, breath, and reflection โ woven into your day, not another task on top of it. MANIFESTATION Turn what you're working toward into something you can actually hold โ track it, break it into steps, and watch it take shape. JOURNAL A private space to write, with reflections that help you notice your own patterns over time. FUTURE SELF Talk to the person you're becoming. Ask her questions. Hear what she'd say back. Willow Basic and Willow Pro unlock deeper affirmations, more rituals and manifestation blocks, Future Self chat with voice and video, and weekly and yearly summaries of your growth. Willow is a wellness and self-reflection app. It is not a substitute for professional medical or mental health care. Terms of Use: https://willow-manifest-become.netlify.app/terms Privacy Policy: https://willow-manifest-become.netlify.app/privacy
Reference
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Identify watches from a photo and keep the ones you spot in your own collection. The app interface is currently available in English. SPOT A WATCH Take a photo or choose one from your library. Reference helps identify the brand, model and, when the details support it, the reference number. Successful identifications are saved to your private collection. You can review the result and correct it afterward. BUILD YOUR COLLECTION Keep watches you have spotted alongside the ones you own. Return to the photographs, references and background that made each watch interesting. Your collection is private. MAKE EVERY DISCOVERY COUNT Work toward achievements for your discoveries, favorite watchmakers and collecting habits. Choose the badges you want to show on your profile. Eligible camera captures count toward spotting achievements. KEEP A WEAR HISTORY Log the watches you own and see what you actually wear. Your private wear history stays separate from the wrist checks you choose to share. JOIN THE CONVERSATION Post a wrist check, follow collectors, appreciate a watch and leave a comment. Public posts are moderated. Report and block controls are available in the app. REFERENCE PRO Get the monthly identification and watch-image allowances shown in the app, monthly wear summaries, and private purchase, service and value records. Five introductory identifications, manual collection entries, basic wear history and community participation are available without Pro. Reference helps with identification; it does not authenticate watches. Similar models may need another photograph or more information. Generated watch portraits can differ from the original. Private values are records you enter, not appraisals. Optional subscriptions renew automatically unless cancelled through your Apple account. The store shows the current price and billing period before purchase. Deleting your Reference account does not cancel a subscription. Privacy: https://getreference.app/en/privacy Terms: https://getreference.app/en/terms Apple standard EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is device support: Willow at 3 against Reference's 1. On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Willow sells 5 in-app purchases, starting at $9.99 per 7 days and Reference sells 2 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.
| Parameter | Willow | Reference |
|---|---|---|
| Price | Free | Free |
| Update frequency | โ | Every 2 days |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone, iPad, iPod โ better | iPhone |
| Requires iOS | 15.0 โ better | 16.4 |
| Further details โ not scored | ||
| Size | 52 MB | 77 MB |
| Age rating | 4+ | 4+ |
| Developer | Devendra Singh | H1TCH AI LLC |
In-app purchases
Willow
- Willow Pro Weekly$9.997 Days
- Willow Basic Monthly$19.991 Month
- Willow Pro Monthly$39.991 Month
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- Willow Basic Yearly$99.991 Year
- Willow Pro Yearly$229.991 Year
Reference
- Reference Pro$5.991 Month
- Reference Pro$49.991 Year









