Comparison

レター vs Mags Inc.

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

レター

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CAUTION: APP’S DESCRIPTION AND ADDRESS FOR SERVICE ARE JAPANESE ONLY. "Every month I send to my parents a cute calendar with a picture of my kid" (The first trial is free) ■More than 6,000,000 calendars sent in Japan■ Create and send your calendar in three easy steps. The best present for the grandparents of the family! このサービスは、【日本国内の宛先】へ子供の成長写真をカレンダーにしてお送りするサービスです。 送付先が日本国内で有ればどなたでもご利用可能です。 日本のApp Storeで「App Store Best of 2014 今年のベスト」に選ばれました! 手軽に子供の成長報告を送ってみませんか?(お試し無料) ◆贈られたレター総数600万通を突破!!!◆ ◆mamagirl、NHKなど多数媒体で紹介◆ 簡単3ステップで今月のベストショットをレターに。 おじいちゃんおばあちゃんを喜ばせてみませんか? -- 子供の成長を両親に見せられていますか? レターなら毎月写真を1枚選ぶだけで、驚くほど簡単に両親が喜ぶ手紙が送れます。なんとお試しで1通無料、撮りためた写真から今月の写真を選んでみましょう! ◆こんなあなたにぴったりのアプリです ・時間がなくて両親に子供の近況を定期的に見せられていない ・両親にもっと子供の成長を身近に感じてほしい ・日々の子供の成長を形に残しておきたい ◆レター仕様 サイズ:変形はがき 寸法:幅: 9.7cm × 高さ: 19.4cm 色:全12色 用紙:高級ヴァンヌーボ紙(やわらかで自然な風合い) ◆写真をきれいに印刷するには なるべく、晴れた屋外や十分な光で撮影された明るい写真をご利用ください。また、1辺が1200px以上の大きな写真をお使いいただき、あまり拡大しないようにしていただくことをお勧めしております。 *お試しはお1人最初の3通のみ無料です。また、送料88円(税込)は別途必要です。 *2通目以降は、1通につき330円(税込/送料込み)でご注文いただけます。 *ディズニーのデザインをご利用の場合はお試しの対象外となり、1通につき385円(税込/送料込み)でのご注文となります。

About

Mags Inc.

Easily create personalized photobooks, calendars, and other photo gifts using over 350 stylish templates. Select your favorite photos, customize text with various fonts and colors, and order high-quality prints starting from just 550 yen. Share your creations with friends for easy ordering.

Highlights
  • Create photobooks and calendars
  • Over 350 stylish templates
  • Customize text with 45 fonts
  • Order photo goods starting from 550 yen
  • Save creations as PDF
  • Share designs with friends
  • International shipping available
Features
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Let's capture your cherished moments, both an ordinary day and a special occasion, in a beautiful shape! Mags Inc. is an app that allows you to easily create Photobooks, calendars, and photo goods (decorative photo panels, and clear cards) by selecting your favorite design from over 350 stylish templates and inserting your photos. Create your account, and get coupon. ■Features of Mags Inc. - Easy to handle; just download templates you like and choose photos! - You can easily create photo goods such as photo books and calendars. - Photo goods starting from 550 yen (tax included)! You can order from just 1 item! - You can choose from standard version at an affordable price or premium printing for professional quality, depending on the usage. - You can choose from 45 fonts. You can also use familiar emojis and select text colors! - Perfect as a graduation or team graduation gift! - Photo books created with the app can be saved in PDF files. - Using share function, you can share the photobook with your friends and they can order easily by themselves. - We also ship to abroad! - You can always save, even in the middle of editing! You can create your own goods whenever and wherever you are in your spare time. - You can pay with credit card.  In Japan, you can also use smartphone payment, and payment after delivery (convenience store, post office, bank, LINE Pay). ■Variety to create with Mags Inc. - Photobook as a child's memory book. - Life-size premium board of new-born baby. - Magazine style Photobook with photos of your dog/cat. - Calendar with selected photos of your animal pet. - Photobook for a couple's anniversary or travel memory. - Wall calendar, making your photos / illustrations stand out. - Photo album / illustration works, a collection of your own works. - Photobook made from your daily smartphone photos. - Clear card, perfect for supporting your fave. ■Types of photo books and photo goods 《Photobook》 Magazine Type / Standard Printing Size : A5/ B5 Pages : 8/12/16/28 pages Price : JPY 500~1,380 Magazine Type / Premium Printing Size : A5 / B5 Pages : 8/12/16 pages Price : JPY 1,037~1,573 Book Type / Standard Printing Size : A5 / B5 Pages : 28 pages Price : JPY 980~1,380 Book Type / Premium Printing Size : A5 /B5 Pages : 28 pages Price : JPY 2,091~2,828 《Mini-album》Premium Printing Size : 2L Pages : 36/46/56 pages Price : JPY 1,037~1,573 《Board Book》Premium Printing Size : B5 Pages : 12/16 pages Price : JPY 3,700~4,055 《Premium photo board》Premium Printing Size : A5 / B5 / A4 Pages : 4 pages Price : JPY 4,600~5,328 《Photo Calendar》 Wall Calendar (Saddle Stitched) Standard Printing Size : A5 / B5 / A4 Pages : 16 pages (2 months per 2 pages) / 28 pages (1 months per 2 pages) Price : JPY 600~1,500 Wall Calendar (Flip) Premium Printing Size : A5 / B5 / A4 Pages : 16 pages (2 months per 2 pages) / 28 pages (1 months per 2 pages) Price : JPY 1,564~3,200 Stand Up Desk Calendar (Card, with holder stand display) Standard Printing Size : A5 / B5 Pages : 16 pages Price : JPY 1,873~2,528 Stand Up Desk Calendar (Flip) / VERT Premium Printing Size : 2L Pages : 16 pages Price : JPY 1,528 Page-a-day Calendar / Premium Printing [Vertical type/Square Vertical] Size : 195×127×80mm [Horizontal type/Square horizontal type] Size : 145×175×80mm [Mini vertical type] Size : 155×90×80mm Pages : 32/34 pages Price : JPY 1,300~1,864 《Photo panel》Photo goods / Premium Printing Size : 129 × 174mm Price : 3 photos / JPY 2,700 6 photos / JPY 5,000 《Clearcard》Photo goods Price : 8-piece set JPY 900 ■Payment method credit card ■Mags Inc. https://www.magsinc.jp/eng

Screenshots

レター4 screens
Mags Inc.4 screens

Verdict

The call

The clearest difference is in-app purchases: レター at none against Mags Inc.'s 10. レター also leads on ratings volume (51 vs 5) and update cadence (every 3 weeks vs every 2 months). Mags Inc.'s advantage is iOS requirement (12.0 vs 16.2). On price, rating, review sentiment and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Mags Inc. sells 10 one-off in-app purchases. レター asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Mags Inc. holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: レター has 51 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 70% of レター's written reviews are positive against 75% of Mags Inc.'s.

UpkeepUpdate frequency

レター ships an update every 3 weeks, Mags Inc. every 2 months. The most recent releases landed on November 11, 2026 and November 1, 2026 respectively.

Scorecard4 real differences · 6 level
レター versus Mags Inc.: the parameters behind the verdict, then further details
ParameterレターMags Inc.
PriceFreeFree
Rating4.8 (51 ratings)5.0 (5 ratings) — better
Positive reviews70.0% of reviews74.5% of reviews — better
Number of ratings51 — better5
Update frequencyEvery 3 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNo — betterYes
Monetization—Free with in-app purchases
DevicesiPhoneiPhone, iPod — better
Requires iOS16.212.0 — better
Further details — not scored
Size132 MB39 MB
Age rating4+4+
DeveloperROLLCAKE Inc.HIKESIYA Co.,Ltd.

Customer experience

レター

All ratings50 ratings
Positive96.0%
Neutral0.0%
Negative4.0%
Written reviews20 reviews
Positive70.0%
Neutral10.0%
Negative20.0%

Mags Inc.

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews51 reviews
Positive74.5%
Neutral15.7%
Negative9.8%

In-app purchases

None

レター

No in-app purchases

10 purchases

Mags Inc.

One-time10
  • create e-Book (PDF file)$0.99
  • Happily ever after_gold$1.99
  • Happily ever after_silver$1.99
Show 7 more
  • wonderful memories_28P$1.99
  • wonderful memories_12P$1.99
  • wonderful memories_16P$1.99
  • 753pink_BB_p12$1.99
  • 753pink_BB_p16$1.99
  • 753blue_BB_p16$1.99
  • 753blue_BB_p12$1.99

Questions

Is レター free?
レター is free to download, with no in-app purchases.
Is Mags Inc. free?
Mags Inc. is free to download, with in-app purchases available.
Which has better reviews, レター or Mags Inc.?
Mags Inc. is rated higher. レター averages 4.8 out of 5 from 51 ratings, while Mags Inc. averages 5.0 from 5 ratings.
Do レター or Mags Inc. have ads?
Neither レター nor Mags Inc. shows ads.
Which is updated more often, レター or Mags Inc.?
レター ships an update every 3 weeks, and Mags Inc. every 2 months. Most recently, レター was updated on November 11, 2026 and Mags Inc. on November 1, 2026.

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