True vs archive

Focused on people you really know, we’re making social a safe, happy place again without targeted advertising. • It’s the quality of relationships, not quantity, that make us happier. We’re building new ways to tell your story and strengthen your community • We don’t spy on you, read your cookies or follow you around the internet. You own your data, forever, and we’ll never sell or share it with anyone It’s time to try an honest solution. We’re thrilled to get you back to things that matter. • Private by default – photos, and updates only with people you trust. • No ads. No tracking. Ever. – we never sell your data. • Real friends, real life – original content from people you actually know, not influencers or brands. • Safe and positive – a drama-free space designed to make social a happy place again. The True Story True was founded in a lovely little mountain town filled with giant redwoods, beautiful valleys and neighbors who look after each other. It’s this real-life Happy Valley that inspired us to build a company that gets back to things that matter. Real friends and real life without commercial interruption. It’s the quality of our relationships, not the quantity, that make us happier. It’s the joy of making new friends and connecting with old ones that strengthen our sense of community. Somehow, in a rush for growth and profit, these feelings have been lost. Social today no longer feels like a Happy Valley, it’s more like we’re all living in a big creepy commercial. Big social companies are in the middle of our relationships. They’re taking our best intentions and selling them to the highest bidder. Well, we’re just not going to do that anymore. Why Should I Trust You Guys? There’s a lot of talk about privacy. Every few weeks, another big company gets caught in a new scandal. But there is never anything really done about it and we go on accepting the problem. The crazy thing is, this is never going to stop. As long as these companies make money by selling our personal information, they will always find ways to collect it. But we never signed up for this. We didn’t post our lives, families and personal relationships for sale. We did not agree to let these companies make money from being in the middle of our friendships. We believe you should be free to share your life without big brands competing for your attention. You should own your information and decide what you want to do with it. 3rd parties should never have access to your data. You should not be the product. We believe your privacy matters. We take it into consideration with every decision we make. You should believe we respect your privacy and trust we’ll do the right thing with your information. What’s Different About It? We just don’t think you can be yourself in a world of perfect pictures awash in a sea of influencers. Old-school social is for blasting your life to people you don’t really know, measured by standards you will never achieve. So we’ve built a new kind of threaded sharing that is private by default. Until now, no one has tried this before. It gives you control over things you want to share and who you want to share them with. By combining beautiful, edge-to-edge storytelling with private messaging, it’s the best of both worlds. What do we all love? Updates from real friends. But original thoughts and stories have gone missing in big social. Sadly, most content today is created by companies with an agenda. We share an endless stream of news and ideas pushed by these companies and no longer share our real lives. So we built a platform that only allows original content. There are no political arguments here. You come to True to see real updates from friends. Content they created themselves, not clickbait designed to hold your attention and manipulate opinion. True lets you… be you. Real sharing from real friends, we’re making social a safe, happy place again.

your fits have a new home. archive is the app for people who care about what they wear. post your looks, build a streak, and see what your friends are wearing — not influencers, just the people you follow. – build your archive every look you've ever worn, all in one place. track your streak, see your most-worn pieces, and spot what you keep reaching for. – your style feed a feed made for fits. see looks from friends, like and comment, share your outfits with people who get it. – make looks, not mood boards build outfit collages from your pieces, remix and shuffle until it's right. get dressed, not just inspired. – catalog your closet add every piece you own. know what you have, how often you wear it, and what you never touch. – see what friends actually wear every look, every week. archive shows you how your friends really dress. start your archive. build your streak.