Krug vs WID

Take your Krug experience further with the Krug app. Scan your six-digit Krug iD found on the back label of your bottle to discover its unique story. • Discover the story of your bottle Krug Cellar Master Julie Cavil reveals the details of your bottle's composition. Learn about the circumstances of the growing season and how these contributed to the creation of each Champagne. • Pair your Krug Champagne with music Discover Krug Echoes, music pairings selected to accompany your glass of Krug Champagne. • Be inspired by food pairing ideas Discover recipes created by Krug Lover Chefs that promise delectable pairing with Krug Champagnes. • Ensure ideal storage and service Suggestions for the right temperature and glassware ensure an unforgettable tasting experience. • Keep note of your Krug iDs Save Krug iDs to your virtual cellar, record your tasting impressions and add photos. • Find Krug Locate Krug Ambassades and other nearby places where you can enjoy a glass of Krug or purchase a bottle. Please drink responsibly.

Every bottle has its story. WID tells it to you. Hold your phone close to the WID label: the reading starts by itself. Within seconds, you know whether your product is identified and you can open its page. Used in 103 countries, the WID app supports the estates, châteaux and houses that fit their bottles with a discreet, unique and secure electronic chip. VERIFY IN A SINGLE GESTURE • Contactless NFC reading, with no QR code to aim at • A clear result, right on your screen EXCLUSIVE CONTENT Each estate chooses what it shares with you, for example: • the vineyard and a map of its plots • the wine story, work in the vines, winemaking and ageing • images, videos and food pairings • ingredients and nutrition information YOUR WINE LIBRARY FOLLOWS YOU • Find every identified bottle, even offline • With an account, rate and comment on your bottles and mark the ones you have consumed • Find your wine library on your other devices FOR PROFESSIONALS Producers and retailers have a dedicated area to register and associate the chips on their products. GOOD TO KNOW Identification requires an NFC-compatible phone and access to your location: each reading is dated and located, which helps detect counterfeits.