Krug vs WID

Take your Krug experience further with the Krug app. Scan your six-digit Krug iD found on the back label of your bottle to discover its unique story. • Discover the story of your bottle Krug Cellar Master Julie Cavil reveals the details of your bottle's composition. Learn about the circumstances of the growing season and how these contributed to the creation of each Champagne. • Pair your Krug Champagne with music Discover Krug Echoes, music pairings selected to accompany your glass of Krug Champagne. • Be inspired by food pairing ideas Discover recipes created by Krug Lover Chefs that promise delectable pairing with Krug Champagnes. • Ensure ideal storage and service Suggestions for the right temperature and glassware ensure an unforgettable tasting experience. • Keep note of your Krug iDs Save Krug iDs to your virtual cellar, record your tasting impressions and add photos. • Find Krug Locate Krug Ambassades and other nearby places where you can enjoy a glass of Krug or purchase a bottle. Please drink responsibly.

This mobile application is available for smartphones equipped with NFC technology. It allows the consumers to authenticate a bottle by approaching their phone close to the security label. After the WID database has been consulted, the consumer receives a message to validate or invalidate the bottle’s certificate. The user can access a set of information selected by the producer about the provenance, history, know-how and grape varieties along with tasting and advice on how to let the wine mature.