Surveo vs OptimMerchandising
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Surveo
This platform simplifies market research and data collection through engaging surveys. It offers demo projects for users to explore its functionality and provides a fun approach to gathering information.
- Multipurpose survey platform
- Data collection tools
- Market research made fun
- Demo projects included
- Easy to preview functionality
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Surveo is a multipurpose mobile survey and data collection platform that is designed to make market research entertaining and fun. We hope you will enjoy it! We have included a few Demo Projects in the application, so anyone can preview how it works. For more information tap the info button in the toolbar.
OptimMerchandising
Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.
- Store and merchandising audit tracking
- Customizable forms for various audit types
- Built-in store stock take
- Barcode scanning
- Real-time data collection and reporting
- Customizable workflows for merchandisers
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Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.
Screenshots
Verdict
The clearest difference is rating: Surveo at 5.0 against OptimMerchandising's 1.3. Surveo also leads on iOS requirement (8.0 vs 13.0). OptimMerchandising's advantage is update cadence (monthly vs every 8 months) and ratings volume (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Surveo holds the better App Store score, 5.0 against 1.3. Both are backed by a comparable volume of ratings — 1 and 3 respectively.
Surveo ships an update every 8 months, OptimMerchandising monthly. The most recent releases landed on October 18, 2026 and October 24, 2026 respectively.
| Parameter | Surveo | OptimMerchandising |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 1.3 (3 ratings) |
| Positive reviews | — | 71.4% of reviews |
| Number of ratings | 1 | 3 — better |
| Update frequency | Every 8 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 8.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 4 MB | 39 MB |
| Age rating | 4+ | 4+ |
| Developer | Research Metrics LLC | Powata |
Customer experience
Surveo
OptimMerchandising
In-app purchases
Surveo
No in-app purchases
OptimMerchandising
No in-app purchases
Questions
Is Surveo free?
Is OptimMerchandising free?
Which has better reviews, Surveo or OptimMerchandising?
Do Surveo or OptimMerchandising have ads?
Which is updated more often, Surveo or OptimMerchandising?
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