ZEISS Briefcase vs Smart Studio by SBM Sistemi

This app helps you to stage dynamic presentations to customers of ZEISS Vision Care. It supports you in visualising and explaining lens products, diagnostic tools & equipment’s and business solutions offered by ZEISS Vision Care. It is a simple and easy to use tool that · helps you work with always up-to-date information · allows you to present all supported materials with ease and share them with customers easily and instantly · let’s you present and explain complex topics with highly interactive and video-supported presentations · supports you to explain wearer & practice benefits · helps you to showcase the impact on your customer’s business with easy to use business calculators · gives you access to a vast library of information with no need to carry around heavy files and folders · helps you to plan & prepare customer visits · allows you to share feedback on all available materials and make annotations to all used materials · helps you to keep track of your performance

The use of ophthalmic lenses worldwide is quite various. While in eastern countries the progressive lens is just arrived and marketing tools are pushing this direction, in other nations these lenses are now reaching every level of the market. Constantly evolving technologies are increasing life quality daily. And this is the reason why new lenses are arrived on the market: individual progressive lenses and Freeform lenses. These lenses, compared to traditional monofocali and progressive lenses, are built step by step considering customer’s prescription and parameters. All data will be shown on screen and the face of the customer will be acquired by iPad hi-quality camera. These parameters will be available for printing and to be forwarded electronically.