Tag Manager Mobile vs Datamars PRO
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Tag Manager Mobile
This utility app wirelessly connects to specific animal tag readers, enabling easy transfer of session data. It allows users to record scanned tags directly to national animal databases and email scan data to a chosen address.
- Wireless connection to tag readers
- Transfer session data
- Record to NLIS (Australia)
- Record to NAIT (New Zealand)
- Email scanned tags
- Bluetooth connectivity
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The Tag Manager Mobile app connects wirelessly to the Allflex RS420 stick reader, Allflex LPR reader and Drovers LPR reader. It allows you to very easily transfer session data from the reader and record it to the NLIS (Australia) and NAIT (New Zealand) animal database. Users can also email the scanned tags to a chosen email address. The app connects wirelessly to the supported stick reader via the built-in Bluetooth - no additional hardware required, and no need to connect the stick reader to a computer. Select sessions to download and transfer tags to your phone (or you can scan tags on the fly) and then transfer your data to the NLIS (Australia) or NAIT (New Zealand) animal database at the push of a button.
Datamars PRO
This app simplifies farm management by connecting Tru-Test devices and livestock data. It allows for live recording, session management, cloud syncing, and instant sharing of data to support informed decision-making and improve farm productivity.
- Connect Tru-Test devices
- Live weight recording
- Manage weigh sessions
- Cloud sync for offline work
- Instant data sharing
- Support for NAIT and NLIS
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Your Datamars Livestock products, connected. Datamars Pro is the mobile app for connected Datamars Livestock and Tru-Test solutions. Whether you’re monitoring livestock, drafting cows, managing your electric fence or recording weights and EID data, Datamars Pro brings your connected products and livestock data together in one app. Use Datamars Pro with: Connected weighing solutions Connect supported Tru-Test weigh scale indicators and EID readers to record weights, manage sessions, and transfer livestock data between your devices and Datamars Livestock. EID and livestock records Record and manage EID and animal data from your phone. View individual animal records, session information, averages and trends where supported by your connected products. Active Tag cow monitoring Stay connected to your herd with Active Tag. View animal activity and insights, identify animals that need attention, and make informed decisions from your phone. Dairy Drafter/Sort Gate Connect with your drafting system to manage animal drafting as part of your dairy monitoring setup. Connected electric fencing Monitor supported connected energizers and Fence Monitoring systems, check fence performance, and stay informed when something needs your attention. Livestock traceability Send supported animal registrations and movement records directly to national livestock traceability programs, including NAIT in New Zealand and NLIS in Australia. Built for work on-farm Datamars Pro is designed to work alongside your connected Datamars Livestock products — giving you a simple way to access livestock information, manage connected devices, and keep important farm data moving. Some features require compatible Datamars Livestock or Tru-Test products and may vary by country. Compatible products include: Active Tag | Dairy Drafter / Sort Gate | Fence Monitoring | Connected energizers: 31000W, 46000W, 86000W | EID Readers: XRS2i, XRS2, SRS2i, SRS2, XRP2i | Weigh scale indicators: XR5000, ID5000, JR5000, EziWeigh7i, S3
Screenshots
Verdict
The clearest difference is update cadence: Datamars PRO at every 3 weeks against Tag Manager Mobile's every 4 months. Datamars PRO also leads on review sentiment (33% vs 20%). Tag Manager Mobile's advantage is iOS requirement (8.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Tag Manager Mobile ships an update every 4 months, Datamars PRO every 3 weeks. The most recent releases landed on November 1, 2026 and October 30, 2026 respectively.
| Parameter | Tag Manager Mobile | Datamars PRO |
|---|---|---|
| Price | Free | Free |
| Rating | — | 2.3 (3 ratings) — better |
| Positive reviews | 20.0% of reviews | 33.3% of reviews — better |
| Number of ratings | — | 3 — better |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 8.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 37 MB | 81 MB |
| Age rating | 4+ | 4+ |
| Developer | Allflex Europe | Datamars SA |
Customer experience
Tag Manager Mobile
Datamars PRO
In-app purchases
Tag Manager Mobile
No in-app purchases
Datamars PRO
No in-app purchases
Questions
Is Tag Manager Mobile free?
Is Datamars PRO free?
Do Tag Manager Mobile or Datamars PRO have ads?
Which is updated more often, Tag Manager Mobile or Datamars PRO?
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