Comparison

Tag Manager Mobile vs Datamars PRO

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Tag Manager Mobile

This utility app wirelessly connects to specific animal tag readers, enabling easy transfer of session data. It allows users to record scanned tags directly to national animal databases and email scan data to a chosen address.

Highlights
  • Wireless connection to tag readers
  • Transfer session data
  • Record to NLIS (Australia)
  • Record to NAIT (New Zealand)
  • Email scanned tags
  • Bluetooth connectivity
Features
Read full description

The Tag Manager Mobile app connects wirelessly to the Allflex RS420 stick reader, Allflex LPR reader and Drovers LPR reader. It allows you to very easily transfer session data from the reader and record it to the NLIS (Australia) and NAIT (New Zealand) animal database. Users can also email the scanned tags to a chosen email address. The app connects wirelessly to the supported stick reader via the built-in Bluetooth - no additional hardware required, and no need to connect the stick reader to a computer. Select sessions to download and transfer tags to your phone (or you can scan tags on the fly) and then transfer your data to the NLIS (Australia) or NAIT (New Zealand) animal database at the push of a button.

About

Datamars PRO

This app simplifies farm management by connecting Tru-Test devices and livestock data. It allows for live recording, session management, cloud syncing, and instant sharing of data to support informed decision-making and improve farm productivity.

Highlights
  • Connect Tru-Test devices
  • Live weight recording
  • Manage weigh sessions
  • Cloud sync for offline work
  • Instant data sharing
  • Support for NAIT and NLIS
Features
Read full description

Your Datamars Livestock products, connected. Datamars Pro is the mobile app for connected Datamars Livestock and Tru-Test solutions. Whether you’re monitoring livestock, drafting cows, managing your electric fence or recording weights and EID data, Datamars Pro brings your connected products and livestock data together in one app. Use Datamars Pro with: Connected weighing solutions Connect supported Tru-Test weigh scale indicators and EID readers to record weights, manage sessions, and transfer livestock data between your devices and Datamars Livestock. EID and livestock records Record and manage EID and animal data from your phone. View individual animal records, session information, averages and trends where supported by your connected products. Active Tag cow monitoring Stay connected to your herd with Active Tag. View animal activity and insights, identify animals that need attention, and make informed decisions from your phone. Dairy Drafter/Sort Gate Connect with your drafting system to manage animal drafting as part of your dairy monitoring setup. Connected electric fencing Monitor supported connected energizers and Fence Monitoring systems, check fence performance, and stay informed when something needs your attention. Livestock traceability Send supported animal registrations and movement records directly to national livestock traceability programs, including NAIT in New Zealand and NLIS in Australia. Built for work on-farm Datamars Pro is designed to work alongside your connected Datamars Livestock products — giving you a simple way to access livestock information, manage connected devices, and keep important farm data moving. Some features require compatible Datamars Livestock or Tru-Test products and may vary by country. Compatible products include: Active Tag | Dairy Drafter / Sort Gate | Fence Monitoring | Connected energizers: 31000W, 46000W, 86000W | EID Readers: XRS2i, XRS2, SRS2i, SRS2, XRP2i | Weigh scale indicators: XR5000, ID5000, JR5000, EziWeigh7i, S3

Screenshots

Tag Manager Mobile3 screens
Datamars PRO4 screens

Verdict

The call

The clearest difference is update cadence: Datamars PRO at every 3 weeks against Tag Manager Mobile's every 4 months. Datamars PRO also leads on review sentiment (33% vs 20%). Tag Manager Mobile's advantage is iOS requirement (8.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Tag Manager Mobile ships an update every 4 months, Datamars PRO every 3 weeks. The most recent releases landed on November 1, 2026 and October 30, 2026 respectively.

Scorecard3 real differences · 7 level
Tag Manager Mobile versus Datamars PRO: the parameters behind the verdict, then further details
ParameterTag Manager MobileDatamars PRO
PriceFreeFree
Rating—2.3 (3 ratings) — better
Positive reviews20.0% of reviews33.3% of reviews — better
Number of ratings—3 — better
Update frequencyEvery 4 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS8.0 — better15.0
Further details — not scored
Size37 MB81 MB
Age rating4+4+
DeveloperAllflex EuropeDatamars SA

Customer experience

Tag Manager Mobile

Written reviews5 reviews
Positive20.0%
Neutral20.0%
Negative60.0%

Datamars PRO

All ratings3 ratings
Positive33.3%
Neutral0.0%
Negative66.7%
Written reviews3 reviews
Positive33.3%
Neutral0.0%
Negative66.7%

In-app purchases

None

Tag Manager Mobile

No in-app purchases

None

Datamars PRO

No in-app purchases

Questions

Is Tag Manager Mobile free?
Tag Manager Mobile is free to download, with no in-app purchases.
Is Datamars PRO free?
Datamars PRO is free to download, with no in-app purchases.
Do Tag Manager Mobile or Datamars PRO have ads?
Neither Tag Manager Mobile nor Datamars PRO shows ads.
Which is updated more often, Tag Manager Mobile or Datamars PRO?
Tag Manager Mobile ships an update every 4 months, and Datamars PRO every 3 weeks. Most recently, Tag Manager Mobile was updated on November 1, 2026 and Datamars PRO on October 30, 2026.

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