Late Shift vs Do it
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Late Shift
Experience an interactive heist-thriller where your choices shape the narrative. Navigate a branching story with multiple endings and up to four hours of film. Make real-time decisions to guide the protagonist through a high-stakes adventure.
- Interactive choice-based movie
- Branching narrative paths
- Multiple endings
- Real-time decision making
- Heist-thriller story
- Up to four hours of film
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In this BAFTA winning, interactive heist-thriller, you choose the adventure. Control the narrative through a maze of difficult decisions to unlock seven endings and up to four hours of film. THE STORY Matt, an erudite student, becomes embroiled in a heist at a famous London auction house after a car theft goes awry. How will your decision making cope when the action reaches boiling point? GAMEPLAY This is an interactive, choice based, movie. Each decision leads you down a different path, maintaining a continuous narrative. During the movie, each choice appears real-time and you must choose the adventure. This interactive movie has no 'wrong' or 'right' decisions, each one will guide the player down their own path for a unique movie experience. Your Decisions Are You.
Do it
Explore four unique interactive narrative experiences designed for mobile devices. Each scene offers a distinct way to engage with contemporary themes like flexibility, dynamism, and self-discovery. These can be enjoyed as part of a larger story or as standalone adventures.
- Four interactive narrative experiences
- Adaptable gameplay
- Dynamic scenes
- Mobile-first design
- Standalone or integrated play
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Creation of electronic literature for smartphones and tablets DO IT offers four interactive experiences: adapt, rock, light up and forget. Each scene comes as an answer to contemporary injunctions: being flexible, dynamic and mobile, finding one's way, forgetting in order to move forward… These four scenes are integrated into a story, but can also be experienced independently.
Screenshots
Verdict
The clearest difference is rating: Late Shift at 4.3 against Do it's 3.5. Late Shift also leads on ratings volume (521 vs 2) and update cadence (monthly vs every 2 months). Do it's advantage is review sentiment (100% vs 62%) and in-app purchases (none vs 1). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Late Shift sells 1 one-off in-app purchase. Do it asks for nothing beyond the download.
Late Shift holds the better App Store score, 4.3 against 3.5. That said, the two scores are not equally well evidenced: Late Shift has 521 ratings behind it against 2, so its average is the more settled of the two. Written reviews complicate that: 62% of Late Shift's written reviews are positive against 100% of Do it's, so the app with the better star average is not the one people write more warmly about.
Late Shift ships an update monthly, Do it every 2 months. The most recent releases landed on October 7, 2026 and October 5, 2026 respectively.
| Parameter | Late Shift | Do it |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (521 ratings) — better | 3.5 (2 ratings) |
| Positive reviews | 62.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 521 — better | 2 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, Mac, Apple TV — better | iPhone, iPad, iPod |
| Requires iOS | 17.6 | 8.0 — better |
| Further details — not scored | ||
| Size | 122 MB | 12 MB |
| Age rating | 12+ | 4+ |
| Developer | CtrlMovie | Serge Bouchardon |
Customer experience
Late Shift
Do it
Bugs and requests
Late Shift
Reported bugs
3 issues- Episodes not downloading properly
- Crashes/freezes during gameplay
- Compatibility issues on older devices
Requested features
4 requests- More episodes/content
- Ability to purchase individual episodes
- More meaningful choices that impact story
- Offline mode
Do it
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Late Shift
- Late Shift Bundle$4.99
Do it
No in-app purchases
