Comparison

The Video Converter vs Format Converter

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

The Video Converter

Easily transform video and audio files into a wide range of formats like MP4, MOV, and MP3. Select your input, choose an output, and convert in seconds. Save, share, or view your converted files directly from the app.

Highlights
  • Convert to MP4, MOV, MP3, and more
  • Supports dozens of input and output formats
  • Fast conversion in seconds
  • Save, share, or open converted files
  • In-app file browser
  • Cloud-based and local conversion options
Features
Read full description

Quickly convert your videos to nearly any video or audio format! 1. Select your input file 2. Choose your output format ( MP4, MP3, AVI, M4A etc. ) 3. Convert! It will only take a few seconds. 4. Save your file, or open it in your favorite app! Here are the video and audio output formats you can choose from: MP4, MP3, WEBM, GIF, MOV, WMV, 3G2, AAC, AVI, FLAC, FLV, M4A, MKV, WAV, MPG You can convert from dozens of input formats, here are some of the most popular formats we support converting from: MOV, MP4, WEBM, M4A, AVI, TS, MTF, GIF, WMV, MP3, MKV MPG, 3GP and many more! Save, Share or View your converted videos in your favorite apps immediately. You can even browse your previously converted files with our in-app file browser. After conversion, you can immediately AirDrop your files right to your Mac or another device. Conversions usually take less than 15 seconds! Conversion is done on a secure cloud server, which makes conversion easier, faster and much more battery-friendly. You must have an internet connection to use this app. Files are immediately deleted from the server after conversion. While the files are immediately deleted after conversion or cancellation, you should be aware that by using this app, you agree that your files will be sent over to internet from the app to the conversion server. We've also recently added support for local conversions for many popular conversion types. These conversions don't require a server, and are usually done almost instantly! We are continuing to add support for more local conversions with each update. This app includes an optional auto-renewable subscription (Premium Pass): Premium Pass beings with a free trial period, then an auto-renewable monthly subscription when trial ends. Payment will be charged to your Apple account at confirmation of purchase and will automatically renew (at the duration/price selected) unless auto-renew is turned off at least 24 hrs before the end of the current period. Account will be charged for renewal within 24-hours prior to the end of the current period. Current subscription may not be cancelled during the active subscription period; however, you can manage your subscription and/or turn off auto-renewal by visiting your Apple Account Settings after purchase. Any unused portion of the free initial period will be forfeited when you purchase a subscription. Privacy Policy: https://float.support/the-video-converter/privacy Terms of Use: https://float.support/the-video-converter/terms

About

Format Converter

This utility app converts audio, video, image, and document files between various formats. It also offers file compression, decompression, and audio extraction from videos. Batch operations and WiFi file transfer are supported.

Highlights
  • Video format conversion
  • Audio format conversion
  • Document format conversion
  • Audio export from video
  • File compression and decompression
  • Batch file operations
  • WiFi file transfer
Features
Read full description

The Format Converter is a file management tool for format conversion of audio and video images and various office documents, as well as for quickly decompressing and compressing files. Main features: 1. Video format conversion: support OGG, WebM, WMV, MKV, AVI, MPEG, MP4, MOV, RMVB, FLV, MPEG, MPEG, ASF, 3GP, 3G2 and other video formats input and conversion; 2. Audio format conversion: support input and conversion of WAV, MP3, M4R, MP2, AAC, M4A, WMA, FLAC, AMR, AWB, OGG and other audio formats; 3. Document format conversion: support input and conversion of document formats such as TXT, DOC, DOCX, XLS, XLSX, PDF, WPS, RTF, HTML, HTM, PPT, PPTX; 4. Audio export: quickly export the audio in the video, support the output as WAV, MP3, M4R, MP2, AAC, M4A, WMA, FLAC, AMR, AWB, OGG and other audio formats; 5. Support decompression and compression encryption of ZIP, RAR and other compressed package formats; 6. Batch operation: Provide batch operation for format conversion of files such as audio and video pictures; 7. WiFi transmission: Supports file transfer between PC and app when connecting to the same WiFi; 8. File Reception: Supports opening and sending files to the format factory in other applications. ================ VIP Service Statement ================ Unless you cancel your subscription at least 24 hours before the end of the free trial period, this subscription will automatically renew at a price of ¥15 per month after the one-month free trial period ends. The fee will be deducted from your Apple ID within 24 hours of the end of the free trial period. You can go to the App Store account settings management and unsubscribe. Any unused portion of the free trial period (if provided) will be forfeited at the time the user purchases the subscription for the publication (if applicable). By registering for this subscription, you agree to our Terms of Service and Privacy Policy. Terms of Service:https://www.liangpinest.com/agreement.html Privacy Policy:https://www.liangpinest.com/privacy.html

Screenshots

The Video Converter4 screens
Format Converter4 screens

Verdict

The call

The Video Converter and Format Converter both sit at 4.5 stars, but that hides the real split: 100% of Format Converter's written reviews are positive against 28% of The Video Converter's. Format Converter also leads on iOS requirement (12.0 vs 15.6). The Video Converter's advantage is ads (none vs shown) and ratings volume (10K vs 24). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. The Video Converter sells 6 in-app purchases, starting at $1.99 per month and Format Converter sells 6 in-app purchases, starting at $1.49 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.5 for The Video Converter against 4.6 for Format Converter. That said, the two scores are not equally well evidenced: The Video Converter has 10K ratings behind it against 24, so its average is the more settled of the two. Written reviews are what separate them: 28% of The Video Converter's written reviews are positive against 100% of Format Converter's.

UpkeepUpdate frequency

The Video Converter ships an update every 4 months, Format Converter every 3 months. The most recent releases landed on November 1, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
The Video Converter versus Format Converter: the parameters behind the verdict, then further details
ParameterThe Video ConverterFormat Converter
PriceFreeFree
Rating4.5 (10K ratings)4.6 (24 ratings) — better
Positive reviews28.2% of reviews100.0% of reviews — better
Number of ratings10K — better24
Update frequencyEvery 4 monthsEvery 3 months — better
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.612.0 — better
Further details — not scored
Size44 MB59 MB
Age rating4+4+
DeveloperFloat Tech, LLC杨杨 戴

Customer experience

The Video Converter

All ratings10,010 ratings
Positive86.6%
Neutral2.4%
Negative11.0%
Written reviews422 reviews
Positive28.2%
Neutral2.8%
Negative69.0%

Format Converter

All ratings22 ratings
Positive86.4%
Neutral9.1%
Negative4.5%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

The Video Converter

Reported bugs

3 issues
  • Conversion fails for larger files
  • Incompatibility with certain video formats
  • Corrupted output files

Requested features

4 requests
  • Bulk file conversion
  • More video format support
  • Option to adjust output quality
  • Background conversion

Format Converter

Not enough reviews yet to summarise bugs or requests.

In-app purchases

6 purchases

The Video Converter

Subscriptions3
  • Premium Pass$1.991 Month
  • Premium Pass7 Days trial$2.991 Month
  • Premium Pass3 Days trial$9.991 Year
One-time3
  • Lifetime Pass$6.99
  • Lifetime Pass$12.99
  • Lifetime Pass Promo$29.99
6 purchases

Format Converter

Subscriptions5
  • Format Factory (PRO)3 Days trial$1.497 Days
  • Format Converter Pro (1 Week)$1.497 Days
  • Format Factory (PRO)3 Days trial$1.991 Month
Show 2 more
  • Format Converter Pro (1 Month)$2.491 Month
  • Format Converter Pro (1 Year)3 Days trial$34.991 Year
One-time1
  • Advanced Privileges$2.99

Questions

Is The Video Converter free?
The Video Converter is free to download, with in-app purchases available.
Is Format Converter free?
Format Converter is free to download, with in-app purchases available.
Which has better reviews, The Video Converter or Format Converter?
Format Converter is rated higher. The Video Converter averages 4.5 out of 5 from 10K ratings, while Format Converter averages 4.6 from 24 ratings.
Do The Video Converter or Format Converter have ads?
Format Converter shows ads; The Video Converter does not.
Which is updated more often, The Video Converter or Format Converter?
The Video Converter ships an update every 4 months, and Format Converter every 3 months. Most recently, The Video Converter was updated on November 1, 2026 and Format Converter on October 24, 2026.

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