Comparison

Hidden Florence vs In Florence

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hidden Florence

Explore Renaissance Florence with this pocket guide. Discover hidden stories and lesser-known attractions through audio-guided tours from historical characters. Dive deeper into the city's past with insights from history experts and interactive maps.

Highlights
  • Audio-guided tours from historic characters
  • Discover hidden parts of the city
  • Trigger stories with GPS
  • Interactive historical maps
  • Insights from history experts
  • Visit points in any order
Features
Read full description

This is your pocket guide to the history and people of Renaissance Florence. Hear the lesser known stories about the major historic attractions of the city, as well as finding adventures off the beaten path. - Audio-guided tours from historic characters Take a stroll alongside your guides from the past - wool workers, policemen, bankers and matriarchs are waiting to take you by the hand through this historic city. - Discover more of Florence You can use this app as you move through the streets of Florence and trigger stories with GPS - or - sit back and let your fingers do the walking by tapping on story points. - Insights from history experts Based on authentic historical documents, this app will take you places that other guides don’t reach. Stories have been created by researchers and leading experts on Florentine history, Including extra insights at every point. - Features - Audio-guide tours to hidden parts of the city; - Switch between interactive historical maps and modern day; - Visit points in any order or follow recommended routes; - Get deeper information from the scholars behind the app at every point; - Two stories available in Italian ----- Hidden Florence is the result of a collaborative research project led by Fabrizio Nevola (University of Exeter), with Donal Cooper (University of Cambridge) and Nicholas Terpstra (University of Toronto), and project team members Daniel Jamison and David Rosenthal. The project has been funded by Arts and Humanities Research Council, UK (award: AH/R008086/1), the University of Exeter and the Social Sciences and Humanities Research Council (SSHRC), Canada (grant: 435-2015-097). This app contains content produced for Hidden Florence, a project originally created in 2013-4 by Fabrizio Nevola with David Rosenthal and funded by the Arts and Humanities Research Council, UK (award: AH/K005138/1), the University of Exeter and the HEFCE Higher Education Innovation Fund (HEIF) for Open Innovation.

About

In Florence

Explore Florence's most important landmarks with this pocket audioguide. Discover points of interest through interactive maps, detailed information, and engaging narrations. Designed for both sighted and visually impaired users, it offers an accessible way to experience the city's art and beauty.

Highlights
  • Location-based audio guides
  • Interactive city maps
  • Points of interest exploration
  • Textual search functionality
  • Favorite collection for POIs
  • Image and detailed information
  • Accessible for visually impaired
Features
Read full description

Locate, listen, explore and enjoy the most important monuments and points of interest in Florence. Forget traditional audio guides. All you need is in your pocket. Essential and immediate, the app that will guide you during your visit without diverting your attention from the beauty of the city. More than 30 of the most beautiful and important points of interest in the center of Florence are available in Italian language, but other localizations will coming soon. Easy and smart access to info Discover pois through the exploration page and find them grouped by type or common features. Use textual research to find them typing the name. Add pois to your favorite collection to find them quickly and to share them with your friends. Image, Audio, Details Wear headphones or bring your phone to your ear and let yourself be guided by narrations. Look at the images or discover the details of the pois to better appreciate them. Interactive maps Check the position of all monuments to better move around and locate yourself.  Choose one of the suggested route and leave be guided around the city to discover all the beauties. Accessible Art belongs to everyone. Accessibility is one of the issues we most cherish. This app can be used the same way by sighted people and people with visual impairments: nobody shall be left behind! ...and now...download it and simply enjoy your tour... PS: if you have dubts or suggestions contact us at support@itcares.it

Screenshots

Hidden Florence4 screens
In Florence4 screens

Verdict

The call

The clearest difference is review sentiment: Hidden Florence at 100% against In Florence's 33%. Hidden Florence also leads on update cadence (every 3 months vs every 13 months). In Florence's advantage is rating (5.0 vs 4.8). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

In Florence holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 5 and 2 respectively. Written reviews complicate that: 100% of Hidden Florence's written reviews are positive against 33% of In Florence's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Hidden Florence ships an update every 3 months, In Florence every 13 months. The most recent releases landed on September 15, 2026 and October 13, 2026 respectively.

Scorecard3 real differences · 7 level
Hidden Florence versus In Florence: the parameters behind the verdict, then further details
ParameterHidden FlorenceIn Florence
PriceFreeFree
Rating4.8 (5 ratings)5.0 (2 ratings) — better
Positive reviews100.0% of reviews — better33.3% of reviews
Number of ratings5 — better2
Update frequencyEvery 3 months — betterEvery 13 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.514.0 — better
Further details — not scored
Size46 MB32 MB
Age rating4+4+
DeveloperUniversity of ExeterITCares s.r.l.

Customer experience

Hidden Florence

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews9 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In Florence

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive33.3%
Neutral33.3%
Negative33.3%

In-app purchases

None

Hidden Florence

No in-app purchases

None

In Florence

No in-app purchases

Questions

Is Hidden Florence free?
Hidden Florence is free to download, with no in-app purchases.
Is In Florence free?
In Florence is free to download, with no in-app purchases.
Which has better reviews, Hidden Florence or In Florence?
In Florence is rated higher. Hidden Florence averages 4.8 out of 5 from 5 ratings, while In Florence averages 5.0 from 2 ratings.
Do Hidden Florence or In Florence have ads?
Neither Hidden Florence nor In Florence shows ads.
Which is updated more often, Hidden Florence or In Florence?
Hidden Florence ships an update every 3 months, and In Florence every 13 months. Most recently, Hidden Florence was updated on September 15, 2026 and In Florence on October 13, 2026.

Other comparisons