magic.al vs Wished
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
magic.al
Connect with friends and family to share gift ideas and create shopping lists for any occasion. Discover what others are interested in and share your own wishlists to make gift-giving easier and more social.
- Share gift ideas with friends and family
- Create wishlists for yourself
- Organize occasions and reminders
- Discover friends' shopping interests
- Social online shopping experience
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Here at magic.al, we believe that shopping is an experience to be shared and enjoyed with friends whether you’re shopping online or in-store. magic.al is an Australian owned and developed social shopping platform that allows you to connect with friends and family to share gift ideas, create occasions and enjoy online shopping together to better connect with the people in your life. See what your friends and family are shopping for, including gift ideas they would like for themselves, and share the same ideas for yourself. Create occasions and reminders so that you always have the right gift ready to celebrate the magical moments in your life. So what are you waiting for? Download magic.al to discover a world of shopping at your fingertips.
Wished
Create and share universal wishlists from any shopping site. Get notified of price drops for items you're interested in. Organize your desires across multiple lists for easy management and sharing with friends and family.
- Create universal wishlists
- Add items from any shopping site
- Share wishlists with others
- Receive price update notifications
- Organize multiple wishlists
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Wish for anything, anywhere Wished is your universal wishlist for all of your favourite shopping sites. Create multiple wishlists, share them with friends and family, and even get notified of price updates!
Screenshots
Verdict
The clearest difference is review sentiment: Wished at 75% against magic.al's 33%. Wished also leads on monetization model (free vs ad-supported) and iOS requirement (11.0 vs 15.0). magic.al's advantage is update cadence (every 2 weeks vs every 12 months). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
magic.al ships an update every 2 weeks, Wished every 12 months. The most recent releases landed on September 19, 2026 and September 24, 2026 respectively.
| Parameter | magic.al | Wished |
|---|---|---|
| Price | Free | Free |
| Rating | — | 2.0 (1 ratings) — better |
| Positive reviews | 33.3% of reviews | 75.0% of reviews — better |
| Number of ratings | — | 1 — better |
| Update frequency | Every 2 weeks — better | Every 12 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 59 MB | 31 MB |
| Age rating | 4+ | 4+ |
| Developer | Magical Connect Pty Limited | Wished Pty Ltd |
Customer experience
magic.al
Wished
In-app purchases
magic.al
No in-app purchases
Wished
No in-app purchases
